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500 Festival Digital Marketing Internship

Are you looking to make a BIG impact in the city of Indianapolis? The 500 Festival is looking for 12 interns to help produce the greatest series of programs and events! As a Digital Marketing Intern, you'll get a behind-the-scenes look at the Month of May in Indianapolis and play a key role in bringing 500 Festival events and programs to life - while gaining valuable marketing and event experience.

Hours Requirement: Ideally, the digital marketing internship position is full-time, requiring 40 hours per week; however, we understand students' schedules. From January to March, there is some flexibility with scheduling, and we'll work with you and your class schedule on in-office versus work from home days. From April to May, in-office, five days a week, is required. In-office hours are 8:30 am to 5:00 pm, Monday through Friday.

Must be willing to work long hours and an irregular schedule, which will include weekends, evenings, and every weekend in May.

Compensation: Intern will earn a full-time weekly stipend of $500. Part-time intern pay will be prorated accordingly. Stipend will be paid at the end of each month. Note: no relocation or housing assistance is provided.

Responsibilities

Primary Focus: Marketing & Digital Content

• Social Media & Content Creation
  • Assist with brainstorming, writing, and scheduling content for all 500 Festival social channels
  • Monitor engagement, respond to inquiries, and create stories and other interactive content
  • Create social media posts including short-form video, graphics, and written content (experience with Canva is a plus)
  • Assist in the creation of newsletter/email campaigns
• Video & Photography
  • Capture high-quality photos and videos at events
  • Gather event-day content, testimonials, interviews, and behind-the-scenes content
  • Edit and produce video content for Instagram Reels, TikTok, and YouTube
• Website & Digital Tools
  • Support website updates and basic content management
  • Help organize and manage the image library (experience with Dropbox a plus)
  • Coordinate with the Communications Intern to post event content to online community calendars
  • Learn and assist with social media management tools
• Creative & Strategic Input
  • Research trends and recommend ideas based on marketing best practices
  • Participate in team brainstorms and marketing team meetings
• Influencer/Content Creator Relations
  • Assist Marketing Coordinator with Influencer/Content Creator Program
  • Act as a point-of-contact with Influencers/Content Creators
  • Help create a social media schedule to ensure beneficial collaboration efforts
  • Supply resources and guidelines to Influencers/Content Creators as needed

Secondary Focus: Event Operations, Production, & Administration

• Assist with event set up, tear-down, and operational needs during event days (consisting of early mornings, late nights, and every weekend throughout May).
• Ability to work outdoors, a task which requires physical strength and stamina to endure heat, cold, rain, and other conditions and elements.
• Provide input on event recaps, focusing on areas of success and improvement at internship completion.
• Other opportunities and responsibilities as assigned.

Requirements

• Experience or coursework in marketing, social media, photography, videography, communications, or a related field is recommended.
• Possess strong written / verbal communication, organizational skills, and display creativity.
• Self-motivated, organized, and able to manage multiple projects/tasks at a time.
• Understanding of AP style, branding, and social media best practices.
• Detail-oriented and creative.
• Self-motivated, organized, and able to manage multiple priorities.
• Eager to learn and adapt in a fast-paced, team-oriented environment.
• Ability to edit video and photo
• Possess a willingness to learn and adjust/adapt to changing deadlines.

Application Process

• Candidates with directly relevant skills and background are encouraged to apply with a cover letter and resume.
• Interviews will be conducted on a rolling basis as applications are received.
• Interviews will be conducted via Microsoft Teams or in person. The format will be determined by the supervisor and based on location and availability.
• We may also consider your application for other positions, if appropriate, as part of our recruitment process.

Benefits

• Experience a behind-the-scenes look at the Month of May in Indianapolis.
• Hands-on industry experience in marketing and event production.
• 500 Festival-branded apparel.
• Two tickets to the Lucas Oil 500 Festival Parade.
• Two tickets to the 111th Running of the Indianapolis 500, presented by Gainbridge.