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Digital Pr Jobs in Virginia (NOW HIRING)

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Digital Pr information

What is a digital PR?

A Digital PR (Digital Public Relations) professional is responsible for building and maintaining a brand's online presence and reputation through digital channels. This role involves strategies such as creating press releases, collaborating with influencers, securing online media coverage, and earning high-quality backlinks to improve search engine rankings. Digital PR professionals use online platforms to connect with journalists and bloggers, promote content, and enhance brand visibility. Their work helps drive website traffic, improve SEO, and increase brand authority in the digital space.

How does a digital PR professional typically collaborate with other teams within an organization?

Digital PR professionals work closely with marketing, content, and social media teams to ensure cohesive messaging and maximize online visibility. They often coordinate with SEO specialists to optimize press releases and digital content for search engines, and may also partner with product or sales teams to align PR campaigns with business goals. Regular communication and collaboration across departments are essential to amplify brand reputation, respond to online trends, and manage crisis communications effectively.

What are the key skills and qualifications needed to thrive as a digital project manager, and why are they important?

To excel as a Digital Project Manager, you need strong project management skills, a background in digital marketing or IT, and typically a bachelor’s degree in a related field. Familiarity with project management software (like Asana, Trello, or Jira), Agile methodologies, and relevant certifications such as PMP or Scrum Master are highly valued. Exceptional communication, leadership, and problem-solving abilities help you manage teams and stakeholder expectations effectively. These competencies are vital for delivering projects on time, within scope, and aligned with business objectives in today's fast-paced digital landscape.

What is the difference between Digital Pr and Social Media Manager?

AspectDigital PrSocial Media Manager
Primary FocusManaging online reputation, media outreach, press releasesCreating and managing social media content, engagement, campaigns
Required SkillsMedia relations, communication, content writingContent creation, analytics, community management
Work EnvironmentPR agencies, corporate communications teamsMarketing departments, digital agencies
Common CertificationsPR certifications, communication degreesSocial media certifications, digital marketing courses

Digital Pr and Social Media Manager roles overlap in digital communication but differ mainly in focus. Digital Pr emphasizes media relations and reputation management, while Social Media Managers focus on content and engagement on social platforms. Both roles require strong communication skills and digital literacy, but their day-to-day tasks and strategic goals vary.

What does a digital public relations professional do?

A digital public relations professional manages a company's online presence by creating and distributing content, engaging with audiences on social media, and building relationships with digital media outlets. They use tools like social media platforms, analytics, and content management systems to enhance brand reputation and visibility in the digital space.
Infographic showing various Digital Pr job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Public Relations Associate (IT/Cyber)

Ripple Effect

Arlington, VA • On-site, Remote

$64K - $88K/yr

Full-time

Re-posted yesterday


Job description

General Information

  • Job Code: PRO-PR-01/PRO-PR-02
  • Location: Client/Arlington, VA
  • Employee Type: Exempt, Full-Time Regular (may also hire Non-Exempt, Part-Time)
  • Telework: Partial
  • Citizenship: US Citizenship Required
  • Salary Range: $64,281-$88,708 per year

Are you passionate about advancing a mission through strategic communication and outreach that elevate complex IT and cybersecurity initiatives.

Ripple Effect is seeking a Public Relations Associate (IT/Cyber) to support the execution of public affairs and communications initiatives, including strategic communications planning, media relations, campaign execution, and stakeholder engagement. This role supports technology- and cyber-focused programs and requires the ability to translate complex topics into clear, accessible messaging for diverse audiences.

Responsibilities:

  • Public Affairs Support: Contribute to public affairs initiatives by developing issue-based content, supporting outreach campaigns, and assisting with stakeholder engagement activities. Provide input into communications strategies and execute tasks under the direction of senior team members.
  • Media Relations Activities: Assist with media outreach efforts, draft press materials, and support preparation for interviews and briefings. Monitor media coverage and compile summaries to help inform messaging and track outcomes.
  • Communication & Representation: Communicate clearly and professionally in both internal and external settings. Support organizational representation at events, conferences, and engagements, contributing to consistent and effective messaging.
  • Schedule & Timeline Coordination: Help manage timelines across multiple public relations tasks and campaigns, ensuring deliverables such as press releases, media outreach, and communications materials are completed on schedule. Escalate risks or delays as needed.
  • Documentation & Organization: Maintain organized and up-to-date documentation of PR activities, including press materials, media lists, campaign trackers, and partnership records to support team coordination and knowledge sharing.
  • Problem Solving & Continuous Improvement: Identify and address routine communications challenges, seeking guidance for more complex issues. Contribute ideas to improve processes, tools, and campaign effectiveness, and incorporate feedback to strengthen performance.

Requirements

Minimum Education and Experience

  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field
  • Minimum of three (3) years of experience planning and executing comprehensive public relations campaigns, including strategic direction, message development, and implementation
  • Ability to obtain and maintain a DHS Fitness Determination

Basic Requirements

  • Proven experience collaborating with clients, leadership, and crossfunctional teams to execute public relations initiatives from concept through delivery
  • Experience partnering with internal teams and external stakeholders to coordinate PR projects and ensure alignment with communication objectives
  • Strong written and verbal communication skills, including experience developing messaging, press materials, and campaign content
  • Experience reviewing communications products for quality, consistency, and alignment with organizational standards
  • High degree of professionalism, judgment, and discretion when handling sensitive or highvisibility communications
  • Intermediate experience with Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint
  • Must be a U.S. citizen to be eligible for this role

Skills That Set You Apart

  • Experience supporting IT, cybersecurity, technology modernization, or digital programs
  • Background working in federal, contractor, or highly regulated environments
  • Experience coordinating campaigns that involve media outreach, events, or multichannel communications
  • Ability to translate complex or technical subject matter into clear, compelling messages for varied audiences
  • Strong clientfacing skills with experience advising stakeholders on messaging and campaign approaches

Benefits

Ripple Effect rewards our employees for their contributions to our mission in many ways, from competitive pay and exceptional benefits to a range of work/life programs based on your employment classification and personalized preferences. 

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Ripple Effect is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, political affiliation, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation during the hiring process, please let us know by contacting our HR department at HR@rippleeffect.com or your recruiter. Eligibility for employment will be verified using E-verify.