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Digital Pr Strategist Jobs (NOW HIRING)

Legacy Health

Comm Mktg PR Strategist

Portland, OR · On-site

$47.50/hr

Responsibilities Communications, Marketing & Public Relations Strategist: The communications ... digital, traditional, internal and external-to reach intended audiences. * Apply systems thinking ...

FIS

Senior Director, Public Relations

New York, NY

$224K - $382K/yr

... digital PR, and influencer strategies Experience building global PR models leveraging regional and global teams Familiarity with AI-powered PR tools and platforms, including media monitoring, content ...

FIS

Senior Director, Public Relations

Jacksonville, FL

$224K - $382K/yr

... digital PR, and influencer strategies Experience building global PR models leveraging regional and global teams Familiarity with AI-powered PR tools and platforms, including media monitoring, content ...

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Digital Pr Strategist information

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$29.5K

$92.1K

$136K

How much do digital pr strategist jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital pr strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a digital PR strategist?

A Digital PR Strategist is a professional who plans and executes online public relations campaigns to build brand awareness, improve reputation, and generate high-quality backlinks for a company or client. They leverage digital channels such as social media, blogs, online publications, and influencer partnerships to reach target audiences. Their role involves crafting compelling stories, pitching to journalists, monitoring media coverage, and analyzing campaign performance to refine strategies. Digital PR Strategists work closely with marketing and SEO teams to align PR efforts with broader business goals.

What are the key skills and qualifications needed to thrive as a digital PR strategist?

To thrive as a Digital PR Strategist, you need expertise in media relations, digital marketing, content creation, and a relevant degree such as communications or public relations. Familiarity with tools like Google Analytics, media monitoring platforms, and social media management systems is essential. Outstanding written and verbal communication, creativity, and relationship-building skills help you craft compelling messages and foster media partnerships. These abilities are critical for building brand reputation, increasing online visibility, and effectively managing digital campaigns.

How does a digital PR strategist typically collaborate with other teams within an organization?

A Digital PR Strategist often works closely with content creators, social media managers, and SEO specialists to ensure cohesive messaging and maximize online visibility. They coordinate campaign timelines, align strategies with marketing objectives, and share insights on audience engagement. Effective collaboration is essential for securing media placements, creating shareable content, and measuring the impact of PR initiatives. This cross-functional teamwork helps drive brand awareness and achieve organizational goals.

What is the difference between Digital Pr Strategist vs Content Marketing Specialist?

AspectDigital Pr StrategistContent Marketing Specialist
Primary FocusManaging public relations and media outreach onlineCreating and distributing content to attract and engage audiences
Skills & CertificationsMedia relations, communication, digital marketing certificationsContent creation, SEO, analytics certifications
Work EnvironmentPR agencies, corporate communications teams, media outletsMarketing teams, digital agencies, brands

While both roles involve digital communication, a Digital Pr Strategist primarily manages online media relations and reputation, whereas a Content Marketing Specialist focuses on developing content to drive engagement and conversions. Both roles often collaborate but serve different strategic purposes within digital marketing efforts.

What does a digital PR strategist do?

A digital PR strategist develops and executes online public relations campaigns to enhance brand reputation and visibility. They use media outreach, content creation, and social media management, often utilizing tools like SEO and analytics to measure campaign effectiveness.
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Cities with the most Digital Pr Strategist job openings:

What states have the most Digital Pr Strategist jobs?

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What job categories do people searching Digital Pr Strategist jobs look for?

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Digital Pr Strategist jobs near you
Infographic showing various Digital Pr Strategist job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Digital PR & Earned Media Specialist

Keller Logistics Group

Defiance, OH • On-site

Full-time

Re-posted 19 days ago

Job description

Job Summary

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Duties and Responsibilities

Earned Media & Digital PR

  • Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
  • Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
  • Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
  • Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.
  • Build relationships with industry voices, analysts, and communities relevant to 3PL.
  • Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.

LinkedIn Ads & Paid Execution

  • Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).
  • Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations andcreativefor assets.
  • Test and iterate on targetingand adcreative;report performance against pipeline.

Emerging Platform Execution

  • Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).
  • Stand up tests, measure results, and scale what works.

Strategy & Industry Fit

  • Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
  • Maintain ICP alignment across earned and paid efforts.
  • Monitorcompetitorearned presence and share of voice.

Tooling & AI

  • Proficiencywith LinkedIn Campaign Manager.
  • Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).
  • Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.

Soft Skills

  • Strong relationship builder and communicator.
  • Hands-on executor who ships work rather than only planning or analyzing.
  • Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
  • Highly organized across many platforms and conversations.
  • Self-directed and willing to learn freight andlogisticsnuances.

Shared Expectations

  • B2B experiencerequired.
  • Collaborative approach with 20%-40% on-site presence.
  • High agency and ownership of outcomes.
  • Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
  • AI-literate with disciplined QA processes.

Apply