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Digital Optimization Manager Jobs in Pennsylvania

Opentrons

Digital Marketing Manager Marketing / Opentrons Reports to: Marketing Director Direct Reports: No ... Optimizing performance across the funnel and continuously improving how prospects are acquired ...

Victaulic

Digital Marketing Manager

Easton, PA · On-site

The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and ... Foster a culture of data-driven decision-making and continuous optimization * Establish regular ...

Victaulic

Digital Marketing Manager

Easton, PA · On-site

Develop and manage the digital budget, ensuring effective allocation of resources and alignment ... Foster a culture of data-driven decision-making and continuous optimization * Establish regular ...

Wolfe, LLC

Senior Digital Marketing Manager

Pittsburgh, PA · On-site

$120K - $125K/yr

As a Digital Marketing Manager focused on SEM, you will own the planning, optimization, and performance of our paid search campaigns across Google Ads and Microsoft Ads, using AI-powered analytics ...

TransPerfect

SEO Specialist

Philadelphia, PA · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... DESCRIPTION -Work alongside the account management to help grow international SEO/performance ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Pennsylvania

Digital Optimization Manager information

See Pennsylvania salary details

$14.5K

$93.1K

$164.4K

How much do digital optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital optimization manager in Pennsylvania is $93,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,700.00 and $114,800.00 per year, depending on experience, location, and employer.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Pennsylvania?

For Digital Optimization Manager jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Digital Optimization Manager jobs in Pennsylvania look for?

The top searched job categories for Digital Optimization Manager jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Digital Optimization Manager jobs?

Cities in Pennsylvania with the most Digital Optimization Manager job openings:

Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $93,143 per year, or $44.8 per hour.

Digital Marketing Manager

Opentrons

Remote

Full-time

Posted 4 days ago

Job description

Job Title: Digital Marketing Manager

Marketing / Opentrons

Reports to: Marketing Director

Direct Reports: No

Job Code: SM15000460

FLSA Classification: Exempt

Location: Remote, US - East Coast*

*Must reside in one of the following states: CT, FL, GA, MA, MD, NJ, NY, NC, PA, VA, or Washington DC

 

About Us
Opentrons Labworks, Inc. is a disruptive life science company leveraging its integrated lab platform to supercharge the pace of innovation in research and healthcare. Through Opentrons Robotics, thousands of institutions are automating lab operations with flexible, easy-to-use liquid handling lab robots. With our own cutting edge R&D, biopharma and biotech at large can also benefit from our world-class genome-scale cell engineering solutions. 

 

If you are looking for your next exciting opportunity, come join us! We provide excellent benefits, competitive compensation, equity packages, and opportunities for growth. Learn more on our Careers Website.

 

About the Role

Opentrons is growing rapidly, and we’re seeking a senior digital marketing leader to own both the strategy and the day-to-day execution of our global demand generation and digital growth engine. This is a dual mandate: set the digital marketing strategy (channel mix, investment priorities, and expected outcomes) and personally run the systems and programs (paid media, email and lifecycle marketing, HubSpot, website conversion) that deliver on it.

 

You will be the primary voice on digital performance for Marketing and Sales leadership: setting the strategy, forecasting what it should produce, and reporting on results against that plan. You’ll partner closely with Marketing and Sales to align digital investment with pipeline and revenue targets, then execute directly. Optimizing performance across the funnel and continuously improving how prospects are acquired, nurtured, and converted.

 

This role suits someone who can operate at both altitudes: comfortable setting strategy and defending it to executives, and equally comfortable being hands-on in HubSpot, ad platforms, and email workflows to make that strategy real.

 

What You Would Do

Digital Strategy & Leadership Alignment:

  • Own the global digital marketing strategy, setting channel mix, investment priorities, and targets across paid media, email, web, and SEO.

  • Forecast pipeline and revenue contribution, build business cases for strategic investments, and report performance regularly against plan to executive leadership.

Demand Generation & Paid Media:

  • Lead paid digital programs across search, paid social, and AI discovery platforms, developing campaign frameworks for launches, events, ABM, and always-on demand.

  • Manage budget allocation, pacing, and performance across CPL and pipeline contribution, continuously testing channel mix by audience segment, product line, and funnel stage.

Email Marketing & Lifecycle Strategy:

  • Own end-to-end email strategy across acquisition, nurture, re-engagement, and event follow-up.

  • Build and optimize segmented, behavior-driven email workflows that move prospects through buyer journey stages into active sales engagement.

Marketing Operations, HubSpot & Pipeline Management:

  • Own digital lead flow infrastructure and serve as primary admin for HubSpot campaigns, lead management, and reporting.

  • Maintain a clean, reliable HubSpot-to-Salesforce integration, ensuring lead data, scoring, and status pass accurately between systems for Sales.

  • Define lead capture, scoring, taxonomy, and lifecycle stages to ensure high data hygiene and deliver sales-ready leads.

Website & Conversion Optimization:

  • Ensure digital traffic converts efficiently into pipeline.

  • Drive CRO initiatives including landing page strategy, form optimization, personalization, and conversion path testing.

  • Ensure analytics, tracking, and integrations are accurately implemented across all digital touchpoints.

Contractor & Agency Management:

  • Own all digital contractor and agency relationships end to end, serving as the primary point of contact for scope, deliverables, budget, and performance.

  • Manage SOWs and budgets, setting clear performance expectations and evaluating output to recommend scope changes, renewals, or new vendors.

  • Manage specialized external partners (web dev, paid media, CRO, HubSpot admins, creative/video vendors) to deliver campaign assets and technical builds.

 

Who We’re Looking For

Education:

  • Bachelor’s degree or equivalent experience.

Experience:

  • 5–7 years of experience in digital marketing, marketing operations, CRM management, or related roles, including experience setting strategy and reporting to senior stakeholders.

  • Experience with HubSpot or another CRM/marketing automation platform, and CMS tools (e.g., Webflow, WordPress, or similar).

  • Strong background or working knowledge of Salesforce is desired, particularly the HubSpot-to-Salesforce integration that powers our lead flow to Sales.

  • Experience with marketing analytics and reporting to a broad set of stakeholders, including executive leadership.

  • Experience owning a marketing budget and forecasting pipeline or revenue contribution.

Knowledge, Skills & Abilities:

  • Able to move fluidly between setting strategy and executing hands-on, without needing a large team to do either.

  • Strong executive communication skills. Able to translate performance data into clear, actionable guidance for leadership.

  • Comfortable forecasting outcomes, setting expectations, and being accountable for results against a plan.

  • Strong attention to detail and commitment to maintaining clean, accurate records.

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