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Digital Optimization Manager Jobs in Florida (NOW HIRING)

Zgraph

Digital Marketing Manager

Daytona Beach, FL · On-site

$45K - $70K/yr

Digital Marketing Manager The Digital Marketing Manager will be expected to lead a team that ... Continuous analysis and optimization of SEO efforts and results - derive actionable insights and ...

Univision

Manager, Digital Marketing

Miami, FL · On-site

A highly skilled and strategic Digital Marketing Manager who develops data-driven media scenarios ... Executing and optimizing multi-platform paid media campaigns to drive tune-in and audience ...

TMRW Sports

Manager, Digital Content - Golf

Orlando, FL · On-site

Job Type Full-time Description The Manager, Digital Content - Golf will be responsible for the day-to-day execution, optimization, and performance of digital content experiences across TGL and WTGL ...

Socket.dev

Sr. Digital Marketing Manager

Jacksonville, FL · On-site

$95 - $135/hr

Responsibilities span SEO strategy, website performance initiatives, and the full technical marketing stack, including Google Analytics, Google Tag Manager, and advanced digital analytics. This ...

Lee Health

Senior SEO Specialist

Fort Myers, FL · On-site

$30.32 - $39.42/hr

Minimum of 5 years' experience in search engine optimization, digital marketing, or related digital strategy roles supporting enterprise-level websites. Experience working with content management ...

Lee Health

Senior SEO Specialist

Fort Myers, FL · On-site

$30.32 - $39.42/hr

Minimum of 5 years experience in search engine optimization, digital marketing, or related digital strategy roles supporting enterprise-level websites. Experience working with content management ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Florida

Digital Optimization Manager information

See Florida salary details

$10.8K

$69.4K

$122.6K

How much do digital optimization manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital optimization manager in Florida is $69,438.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,900.00 and $85,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What are popular job titles related to Digital Optimization Manager jobs in Florida? For Digital Optimization Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Florida look for? The top searched job categories for Digital Optimization Manager jobs in Florida are:
What cities in Florida are hiring for Digital Optimization Manager jobs? Cities in Florida with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $69,438 per year, or $33.4 per hour.

Digital Marketing Manager

AmCoat - Rhino Shield & Floor Shield

Pensacola, FL • On-site

$85K - $100K/yr

Full-time

Re-posted 5 days ago

Job description

Digital Marketing Manager (They Ask, You Answer / Endless Customers Leader).
Company: AmCoat.
Brands: Rhino Shield Exterior Coating & Floor Shield Floor Coatings.
Location: Pensacola, FL.
Employment Type: Full-Time.
About AmCoat.
AmCoat operates two premium coating brands:
  • Rhino Shield – long-lasting exterior wall coating systems.
  • Floor Shield – high-performance residential and commercial floor coatings.

Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world-class marketing systems.
We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.
Role Overview:
This is not a traditional marketing role focused on social media posting or ad management.
Instead, this role is responsible for building a trust-driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.
The Digital Marketing Manager will own the strategy and execution of:
  • Educational content creation.
  • Video-first marketing and sales enablement.
  • SEO and organic demand generation.
  • AI-SEO and AI Trust Building.
  • Assignment selling implementation.
  • Dealer marketing enablement.

The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.
Key Outcomes (What Success Looks Like).
Within the first 12–18 months, this role will:
  • Build the most comprehensive educational resource in the coatings industry.
  • Establish a consistent content publishing engine.
  • Create digital assets for our dealers to improve their marketing and sales efforts.
  • Support our dealers with coaching, recommendations, and new digital assets.
  • Significantly increase organic traffic and inbound leads.
  • Improve sales close rates through buyer education.

Core Responsibilities.

Own the Customer Question Content Strategy:
This role owns the company content calendar and ensures all content is driven by real questions from buyers.
Responsibilities include:
  • Collect questions directly from sales teams and dealers.
  • Maintain and manage the master content calendar.
  • Ensure content topics align with real buyer concerns.
  • Publish consistent weekly content across both brands.

Content will focus on The Big 5 topics:
  • Cost / pricing.
  • Problems.
  • Comparisons.
  • Reviews.
  • Best-of lists.

Example topics:
  • “How much does Rhino Shield cost?”.
  • “Polyaspartic vs epoxy garage floor coatings”.
  • “What problems can occur with exterior coatings?”.
  • “Rhino Shield vs traditional exterior paint”.

Lead Video Marketing and Production:
Implement a video-first strategy that supports both marketing and sales.
Responsibilities include:
  • Produce educational videos answering buyer questions.
  • Film subject matter experts and sales leaders.
  • Build a video library for sales consultations.
  • Create videos explaining installation processes, costs, and product comparisons.

Implement Assignment Selling:
Work closely with the sales team to ensure prospects are educated before consultations.
Responsibilities include:
  • Develop content used before appointments.
  • Build educational email sequences for prospects.
  • Train sales teams on using content in the sales process.

Goal: Ensure buyers arrive at consultations informed and ready to make decisions.
Drive Organic Traffic Through SEO & AI-SEO:
Build a search-driven content strategy that captures high-intent buyers.
Responsibilities include:
  • Keyword research focused on homeowner and property owner questions.
  • SEO optimization of all content.
  • Implement website changes to support AI search & recommendations.
  • Building topical authority in coatings, exterior protection, and floor systems.
  • Monitoring search performance and improving content.

Support Dealer Marketing Across Both Brands:
Provide scalable marketing systems that help dealers grow.
Responsibilities include:
  • Create content and video assets dealers can use locally.
  • Provide marketing training and best practices.
  • Support dealer websites with SEO content strategy.

Required Qualifications:
  • 5+ years of digital marketing or content marketing experience.
  • Strong writing and storytelling skills.
  • Experience with SEO-driven content strategy.
  • Experience producing or managing video content.
  • Ability to collaborate closely with sales teams.

Preferred Experience:
  • Familiarity with They Ask, You Answer / Endless Customers methodology.
  • Experience in home services, construction, or franchise marketing.
  • Experience supporting multi-location or dealer networks.

Key Traits.
The ideal candidate is:
  • Curious and obsessed with answering customer questions.
  • Comfortable being transparent about pricing and industry realities.
  • Highly organized and able to manage a consistent publishing system.
  • Confident interviewing experts and turning knowledge into content.
  • Focused on revenue impact, not vanity metrics.

Tools & Platforms.
Experience with tools such as:
  • HubSpot or similar CRM platforms.
  • WordPress or CMS platforms.
  • YouTube / video hosting platforms.
  • SEO tools such as Ahrefs or SEMrush.
  • AI tools such as Synthesia, ChatGPT, and claude.ai.

Why This Role Matters:
AmCoat is building a company that makes an impact on its team, customers, and communities.  This role will directly impact how AmCoat grows by helping thousands of homeowners and property owners research, evaluate, and choose coating solutions.
Your work will help position AmCoat, Rhino Shield, and Floor Shield as the most trusted voices in the coatings industry.
Performance Metrics.
Success in this role will be measured by:
  • Organic traffic growth & AI Trust Score.
  • Content publishing consistency.
  • Inbound lead generation.
  • Sales team adoption of content & improvement of close rate.
  • Dealer marketing adoption & lead growth.
  • Revenue influenced by content.