Digital Optimization Manager Jobs in Florida (NOW HIRING)

You understand that every digital touchpoint is an opportunity to drive revenue.

From optimizing distribution channels and maximizing direct bookings to improving OTA performance and executing revenue-generating digital campaigns, you know how to leverage technology, data, and digital platforms to increase hotel profitability.

If you're passionate about hospitality eCommerce, digital distribution, and revenue optimization, we'd love to meet you.

The Role

The Manager, eCommerce & Digital Strategies is responsible for developing and executing digital commerce strategies that maximize revenue, improve online conversion, and optimize hotel performance across a portfolio of full & select service branded hotels. This role partners closely with Revenue Management, Marketing, Sales, Operations, and Brand teams to ensure digital channels, distribution platforms, and revenue-generating initiatives are aligned with each hotel's commercial strategy.

What You will Be Doing

• Develop and execute digital revenue strategies across a portfolio of hotels.
• Identify opportunities to increase direct bookings and improve digital channel performance.
• Partner with Revenue Management to align digital initiatives with pricing, demand, and commercial objectives.
• Monitor booking trends, conversion metrics, and channel performance to maximize revenue.
• Analyze market trends and competitor activity to identify revenue opportunities.

Digital Advertising & Revenue Generation

• Manage revenue-driving digital advertising initiatives, including:
  • OTA Travel Ads through Expedia, Booking.com, Trip.com, etc.
  • Direct Campaigns like Google Hotel Ads, Metasearch, Brand and non-branded paid search
  • Market-level paid media campaigns, Co-op marketing opportunities
• Consult with Revenue Management on promotional programs, including Accelerators and other brand initiatives.
• Evaluate campaign performance and optimize investments to maximize return on ad spend.

Distribution & Channel Optimization

• Optimize hotel visibility and conversion across brand.com and third-party distribution channels.
• Conduct OTA and brand website audits to improve content quality and conversion performance.
• Manage OTA content scores and ensure brand.com merchandising remains accurate and competitive.
• Optimize room type descriptions, photography, amenities, and merchandising to improve booking conversion.
• Recommend enhancements that improve digital performance and guest booking experience.

Promotions & Commercial Campaigns

• Collaborate with Revenue Management to develop revenue-generating offers, packages, and promotional strategies.
• Publish and maintain offers across brand websites and distribution channels.
• Coordinate promotional implementation with Marketing, Social Media, and Brand teams.
• Support email marketing and other digital initiatives that promote revenue-focused campaigns.

Digital Asset & Vendor Management

• Lead hotel photography assessments and digital asset audits.
• Coordinate photography vendors and oversee image collection, organization, and implementation.
• Manage digital asset libraries across brand websites, OTA channels, and distribution platforms.
• Support hotel openings, renovations, acquisitions, and transitions through content migration and digital asset implementation.

Distribution Marketing

• Partner with Sales on GDS advertising opportunities, Spotlight Ads, and other distribution marketing initiatives.
• Evaluate emerging distribution channels and advertising opportunities that support revenue growth.
• Collaborate with Brand partners on channel-specific merchandising opportunities.

SEO & Digital Performance

• Oversee SEO strategy through agency and vendor partnerships.
• Monitor website performance, search visibility, and conversion metrics.
• Analyze digital performance and provide actionable recommendations that improve online revenue.
• Deliver regular reporting on digital channel performance, campaign results, and commercial opportunities.

Cross-Functional Collaboration

• Partner with Revenue Management to align digital commerce strategies with revenue objectives.
• Collaborate with Marketing on website content updates, promotional messaging, and content strategy.
• Support Sales and Operations with digital initiatives that drive transient and group business.
• Maintain strong relationships with hotel brand eCommerce teams, digital vendors, and technology partners.

Why You will Love It Here

• Play a key role in driving digital revenue across a diverse hotel portfolio.
• Influence commercial strategy through digital innovation and distribution optimization.
• Collaborate with Revenue Management, Sales, Marketing, and Operations to maximize hotel performance.
• Work with leading hospitality brands and best-in-class digital platforms.
• Grow your career within a collaborative and performance-driven hospitality organization.

Ready to Join the Team

If you are enthusiastic about hospitality eCommerce, digital marketing strategy, and delivering measurable results across multiple hotel brands, we would love to meet you.

Apply today and help shape the future of our digital and commercial performance.

EOE

What Makes You You

• Experience in hospitality eCommerce, digital, revenue management support, or digital distribution.
• Strong understanding of hotel distribution, online booking channels, and digital revenue optimization.
• Experience managing branded digital advertising platforms in Koddi, including Google Hotel Ads, Expedia TravelAds, Booking.com Sponsored Ads, metasearch, paid search, etc.
• Knowledge of Marriott, Hilton, Hyatt, IHG hotel eCommerce reporting platforms.
• Experience optimizing hotel websites in Marriott Product Catalog, Hilton Content Gateway, Hyatt & IHG systems
• Knowledge and experience in 3rd Party Platforms like Expedia, Booking.com, TripAdvisor, Google Business Manager, etc.
• Strong analytical skills with the ability to translate performance data into revenue-driving strategies.
• Strong project management, communication, and organizational skills.
• Ability to manage multiple priorities across a diverse hotel portfolio.
• Proactive, analytical, and results-oriented mindset with a passion for continuous improvement