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Digital Media Manager Jobs in Rochester, MI (NOW HIRING)

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and ... Write copy for creative projects -- this includes short and long-form content (blogs, social media ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and ... Write copy for creative projects - this includes short and long-form content (blogs, social media ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

$60K/yr

This role supports the Digital Content Manager and collaborates with both the performance and ... Write copy for creative projects - this includes short and long-form content (blogs, social media ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and ... Write copy for creative projects this includes short and long-form content (blogs, social media, ad ...

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All JobsDigital Media JobsDigital Media Manager JobsDigital Media Manager Jobs in Rochester, MI

Digital Media Manager information

See Rochester, MI salary details

$40K

$94.4K

$116.4K

How much do digital media manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital media manager in Rochester, MI is $94,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $106,800.00 per year, depending on experience, location, and employer.

What is a digital media manager?

A Digital Media Manager is a professional responsible for developing, implementing, and managing online marketing strategies across digital platforms such as social media, websites, and email. Their main goal is to increase brand awareness, engage audiences, and drive traffic or sales through digital channels. They analyze online trends, create content, oversee advertising campaigns, and measure performance using digital analytics tools. Digital Media Managers often collaborate with designers, writers, and other marketing professionals to execute successful digital campaigns.

What is the difference between Digital Media Manager vs Social Media Specialist?

AspectDigital Media ManagerSocial Media Specialist
CredentialsBachelor's in Marketing, Communications, or related field; experience with digital advertising toolsBachelor's in Marketing, Communications, or related field; strong social media platform knowledge
Work EnvironmentOversees multiple digital channels, manages campaigns, collaborates with teamsFocuses on social media content creation, community engagement, platform management
Employer & Industry UsageAdvertising agencies, large brands, media companiesBrands, small businesses, marketing agencies

The Digital Media Manager oversees overall digital advertising strategies across multiple platforms, while the Social Media Specialist concentrates on managing and engaging audiences on specific social media channels. Both roles require digital marketing knowledge, but the manager has broader responsibilities including campaign planning and analytics.

What are the typical collaboration points between a digital media manager and other departments within an organization?

Digital Media Managers frequently work cross-functionally with marketing, creative, sales, and analytics teams. They often coordinate with the creative department to develop engaging content, partner with marketing strategists to align campaigns with broader business goals, and share performance insights with analytics or data teams. This collaborative environment requires strong communication skills and adaptability, as priorities may shift based on campaign performance or evolving business objectives. Building strong relationships with these departments is key to executing successful digital media campaigns.

Does digital media manager pay well?

Digital media managers typically earn a competitive salary that varies based on experience, location, and industry. According to industry data, the median annual salary ranges from $60,000 to $100,000, with higher earnings possible for those with advanced skills in analytics, advertising platforms, and content strategy.

What is a digital media manager?

A digital media manager is responsible for a company’s online content, from web design to social media presence. As a digital media manager, your job duties include creating and posting content to the company website and social media platforms like Facebook, Twitter, and Instagram, evaluating performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring brand consistency across platforms. The qualifications for a career as a digital media manager include a bachelor’s degree in communications or marketing, industry experience, writing and editing skills, and the ability to learn new digital media skills as tools and platforms are developed.

What are the key skills and qualifications needed to thrive as a digital media manager, and why are they important?

To thrive as a Digital Media Manager, you need expertise in digital marketing strategies, content creation, analytics, and typically a degree in marketing, communications, or a related field. Familiarity with social media management platforms, SEO tools, analytics software (like Google Analytics), and digital advertising systems is essential. Outstanding communication, creativity, and adaptability help professionals excel in managing brand presence and engaging diverse audiences. These skills are crucial for driving online brand growth, optimizing campaigns, and responding effectively to the fast-evolving digital landscape.
More about Digital Media Manager jobs
What are the most commonly searched types of Digital Media jobs in Rochester, MI? The most popular types of Digital Media jobs in Rochester, MI are:
What job categories do people searching Digital Media Manager jobs in Rochester, MI look for? The top searched job categories for Digital Media Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Media Manager jobs? Cities near Rochester, MI with the most Digital Media Manager job openings:
Digital Media Manager jobs near you
Infographic showing various Digital Media Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $94,448 per year, or $45.4 per hour.

Digital Communications Manager

Sika AG

Madison Heights, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 18 days ago

Job description

Company Description
With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.
Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.
Job Description
The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social media strategy and performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external communications efforts. Serving as a creative and strategic partner to cross-functional teams, the position provides expertise in digital marketing, content creation, design, and channel management to elevate Sika's visibility and engagement.
Specific Responsibilities:
  • Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation.
  • Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams.
  • Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy.
  • Create and execute digital content for Sika's communication platforms.
  • Lead SEO initiatives to maximize website visibility, ranking, and overall performance.
  • Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations.
  • Oversee Sika's U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines.
  • Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging.
  • Review all social content for quality, accuracy, brand alignment, and functionality,
  • Create and publish corporate and brand content across digital channels as needed.
  • Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback.
  • Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership.
  • Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth.
  • Support paid media initiatives and contribute to the development and management of Employee Advocacy programs.
  • Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization.
  • Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing).
  • Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories.
  • Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency.
  • Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika's brand standards.
  • Participate in and support broader corporate marketing and communications initiatives and events as needed.
  • Work with third party agencies on campaigns, creatives and videos as needed.

Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 5+ years of experience in digital marketing, social media management, or brand communications.
  • Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms.
  • Strong copywriting, content creation, and analytical skills.
  • Comfortable managing multiple digital tools and platforms.
  • Ability to manage multiple projects and collaborate across diverse teams.
  • Excellent attention to detail, organization, and brand alignment.

Additional Information
Perks & Benefits
  • 401k with Generous Company Match
  • Bonuses
  • Medical, Dental, and Vision Benefits
  • Paid Parental Leave
  • Life Insurance
  • Disability Insurance
  • Paid time off, paid holidays
  • Floating holidays + Paid Volunteer Time
  • Wellness/Fitness Reimbursements
  • Education Assistance
  • Professional Development Opportunities
  • Employee Referral Program & More!

Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility.
Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.

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