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Digital Media Director Jobs in Rochester, MI (NOW HIRING)

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Direct experience in GA4, WordPress, SEO fundamentals, and paid media (Google or Meta) * Demonstrated ability to execute digital tasks independently * Examples of work that show real marketing ...

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Direct experience in GA4, WordPress, SEO fundamentals, and paid media (Google or Meta) * Demonstrated ability to execute digital tasks independently * Examples of work that show real marketing ...

Direct experience in GA4, WordPress, SEO fundamentals, and paid media (Google or Meta) * Demonstrated ability to execute digital tasks independently * Examples of work that show real marketing ...

Detroit, MI Description The Director of Digital Sales leads Graham Media Group's digital sales strategy across all markets, driving revenue growth and collaboration between station sales teams and ...

We are seeking an experienced Sales Director to drive new business growth and build long-term ... Stay informed on digital media trends and competitive activity to inform strategy. * Represent ...

We are seeking an experienced Sales Director to drive new business growth and build long-term ... Stay informed on digital media trends and competitive activity to inform strategy. * Represent ...

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Showing results 1-20

Digital Media Director information

See Rochester, MI salary details

$36.4K

$89.4K

$175.3K

How much do digital media director jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital media director in Rochester, MI is $89,415.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,100.00 and $109,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital media director, and why are they important?

To thrive as a Digital Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a solid understanding of branding, usually backed by a relevant degree and experience in digital media management. Proficiency with tools like Google Analytics, social media management platforms, paid advertising systems, and SEO/SEM best practices is essential. Leadership, creativity, strong communication, and project management skills help you inspire teams and effectively execute campaigns. These skills are vital for maximizing digital presence, driving audience engagement, and achieving organizational marketing goals in a rapidly evolving digital landscape.

What is the difference between Digital Media Director vs Digital Marketing Manager?

AspectDigital Media DirectorDigital Marketing Manager
ResponsibilitiesOversees digital media campaigns, manages media buying, and directs media strategyDevelops and executes digital marketing strategies, manages campaigns across channels
Required SkillsMedia planning, negotiation, analytics, leadershipContent creation, SEO, analytics, campaign management
Work EnvironmentOften in media agencies or marketing departments, strategic focusIn-house marketing teams or agencies, tactical execution
Common UsageUsed in larger organizations or agencies focusing on media buyingUsed across various industries for digital campaign management

The Digital Media Director primarily focuses on media planning, buying, and strategy, often leading media teams. In contrast, the Digital Marketing Manager handles broader marketing campaigns, including content and SEO. Both roles require strong analytical skills and digital expertise but differ in scope and focus.

What is a digital media director?

A digital media director leads their organization’s digital media team. As a digital media director, your job is to drive the creation and implementation of all media strategies. Your primary duties involve developing multi-platform media plans, overseeing digital marketing efforts, and planning content. This career requires a strong background in sales and marketing. Most employers prefer those with at least a bachelor’s degree in a related field and multiple years of experience as a content editor or manager. Additional qualifications include strong leadership skills and the ability to analyze massive amounts of data. Positions are available with private organizations as well as advertising agencies.

How does a digital media director typically collaborate with other departments to execute successful campaigns?

A Digital Media Director works closely with various teams, such as creative, marketing, analytics, and sales, to ensure cohesive and effective campaign execution. They often lead strategy meetings, provide digital insights, and coordinate cross-functional efforts to align messaging and objectives. Collaboration is ongoing, from briefing creative teams on campaign goals to working with analytics to optimize performance and reporting. Strong communication and project management skills are essential, as the director ensures all stakeholders are informed and campaign components are seamlessly integrated.

What does a digital media director do?

A Digital Media Director is responsible for overseeing an organization’s digital marketing strategies and online presence. They manage teams that create and distribute content across various digital channels such as websites, social media, email, and digital advertising platforms. Their role includes developing campaigns, analyzing performance data, staying updated on digital trends, and ensuring that digital initiatives align with business goals. Digital Media Directors often collaborate with other departments to maximize brand visibility and engagement. They play a key role in shaping how a brand is perceived in the digital space.

Does digital media director pay well?

Digital Media Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, budgets, and teams. Salaries can vary based on experience, industry, and location but generally range from $80,000 to over $150,000 annually in many markets.
More about Digital Media Director jobs
What are the most commonly searched types of Digital Media jobs in Rochester, MI? The most popular types of Digital Media jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Media Director jobs? Cities near Rochester, MI with the most Digital Media Director job openings:
Infographic showing various Digital Media Director job openings in Rochester, MI as of June 2026, with employment types broken down into 68% Full Time, 23% Part Time, 3% Temporary, and 6% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $89,415 per year, or $43 per hour.

Digital Media Director

Jim Riehl's Friendly Automotive Group

Clinton Township, MI • On-site

$75K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago


Job description

Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources

Jim Riehl’s Friendly Automotive Group is looking for a digital media director.  This position would serve all 5 of our dealerships and marine business.  This job would focus on digital medial to help improve the sales of new and used cars, service, parts, body shop, and rental.  We want someone with knowledge in buying, implementing and managing , Google accounts, social media. SEM, SEO, Ai, retargeting ads, streaming television, internet video, Google analytics . etc.  there’s a lot to this job and this goal is to replace our outside vendors that service all dealerships and marina and bring it under our own internal management and control.  For more info please email Jim Riehl @ jriehl3@friendlyag.com.
Thanks 
Jim Riehl