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Digital Media Contractor information

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$43.5K

$102.6K

$126.5K

How much do digital media contractor jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital media contractor in the United States is $102,610.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $116,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by digital media contractors and how can they be managed?

Digital Media Contractors often navigate challenges such as meeting tight deadlines, balancing multiple client expectations, and keeping up with rapidly changing digital trends. Working independently requires strong time management and self-motivation, as well as effective communication with clients and team members who may be remote. Staying up-to-date with the latest tools and best practices, setting clear project scopes, and maintaining regular check-ins can help contractors overcome these hurdles and deliver high-quality results.

What are the key skills and qualifications needed to thrive as a digital media contractor, and why are they important?

To thrive as a Digital Media Contractor, you need expertise in content creation, digital marketing strategies, and a strong grasp of analytics, often backed by a relevant degree or portfolio of work. Familiarity with tools such as Adobe Creative Suite, social media management platforms, and Google Analytics is typically required. Creativity, self-motivation, and effective communication are crucial soft skills that help you meet client needs and adapt to rapidly changing trends. These skills ensure that digital campaigns are visually compelling, strategically sound, and able to deliver measurable results for clients.

What is a digital media contractor?

A Digital Media Contractor is a professional hired on a temporary or project basis to create, manage, or optimize digital content and campaigns for businesses or individuals. Their work often includes tasks like social media management, digital advertising, video production, graphic design, and website content updates. They typically work independently or as part of an agency, helping clients achieve their marketing, branding, or communication goals in the digital space. Digital Media Contractors offer flexibility and specialized skills without the commitment of a full-time hire.

Is it hard to get a job in digital media?

Securing a job as a digital media contractor can be competitive, often requiring skills in content creation, social media management, and familiarity with tools like Adobe Creative Suite or analytics platforms. Building a strong portfolio and gaining relevant experience can improve chances of employment in this field.

What is the difference between Digital Media Contractor vs Digital Marketing Specialist?

AspectDigital Media ContractorDigital Marketing Specialist
CredentialsTypically no formal certifications required, but experience in digital media tools is commonOften holds certifications like Google Ads, HubSpot, or similar
Work EnvironmentFreelance or contract basis, working on specific projectsFull-time or part-time employment within companies or agencies
Industry UsageUsed across various industries for media-specific tasksUsed in marketing departments for broader campaign strategies
Primary FocusCreating and managing digital media content and campaignsDeveloping overall digital marketing strategies and analytics

The main difference is that a Digital Media Contractor focuses on executing digital media projects on a contract basis, often specializing in content creation and media management. In contrast, a Digital Marketing Specialist typically handles broader marketing strategies, analytics, and campaign planning within an organization. Both roles require familiarity with digital tools, but their scope and employment type differ.

Does digital media contractor pay well?

Digital media contractors' pay varies based on experience, skills, and project scope, but they often earn competitive rates, especially with specialized skills in content creation, social media management, or digital advertising. Rates can range from hourly to project-based, with experienced contractors earning higher compensation. Factors such as industry demand and the complexity of work influence overall earnings.
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What job categories do people searching Digital Media Contractor jobs look for?

The top searched job categories for Digital Media Contractor jobs are:

Digital Media Contractor jobs near you
Infographic showing various Digital Media Contractor job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $102,610 per year, or $49.3 per hour.

Media Strategist & Planner

See's Candy Shops, Inc.

San Francisco, CA • On-site

Full-time

Retirement, PTO

Re-posted 19 days ago

See's Candies rating

7.3

Company rating: 7.3 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

1st of 11 rated sweet chocolate shops

Job description

Work is Sweet!
'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century.
Job Description Summary:
We are seeking a results-driven Paid Social & Digital Media Marketing Strategist to lead the strategy, execution, and optimization of our media initiatives across both B2C and B2B channels. This role is responsible for effectively planning, managing, executing, and reporting on all paid media activities-spanning traditional and non-traditional platforms-to drive measurable business outcomes.
The ideal candidate combines strong analytical skills with creative thinking and has a proven track record of delivering ROI-positive campaigns aligned with brand and revenue goals.
The pay range for this position at commencement of employment is expected to be between $90 - $100K per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
Job Description:
Key Responsibilities
Media Strategy & Planning
  • Develop and execute comprehensive paid media strategies across digital and traditional channels, aligned with overall marketing and business objectives.
  • Plan and allocate budgets across B2C and B2B channels including paid social, programmatic display, paid search, retail media, affiliate, traditional media, and emerging platforms.
  • Identify opportunities for innovation in non-traditional media channels to expand reach and engagement.

Campaign Execution & Management
  • Own end-to-end execution of approved media buys and campaigns, ensuring timely delivery and alignment with campaign goals.
  • Manage campaigns across platforms such as Meta, Pinterest, TikTok, LinkedIn, YouTube, Google Ads, and retail media networks.
  • Strategize, develop and manage affiliate campaigns in Yelp and Doordash and seek out new and emerging opportunities.
  • Manage day-to-day with the digital media agency, contractors and platform relationships, including acting as primary contact for activities, projects, work orders, data privacy and security review, contractual and legal review and billing.

Performance Optimization & Analytics
  • Monitor, analyze, and optimize campaign performance based on KPIs including ROAS, CPA, CAC, engagement, and conversion rates.
  • Conduct A/B testing and audience segmentation to improve performance and efficiency.
  • Ensure campaigns meet or exceed assigned ROI targets and marketing goals.

Reporting & Insights
  • Deliver regular reporting on media performance, translating data into actionable insights and strategic recommendations.
  • Present campaign results and learnings to internal stakeholders and leadership.
  • Maintain dashboards and performance tracking systems for transparency and scalability.
  • Manage effective and proactive digital outreach programs and collaborate on eCommerce content optimizations to drive qualified traffic and greater conversion online and analyze performance.
  • Run frequent traffic and site conversion reports in Google Analytics and other measurement sources and analyze the data to make media optimization recommendations.

Cross-Functional Collaboration
  • Partner with brand, eCommerce, sales, and B2B teams to align media strategies with product launches, promotions, and retail initiatives.
  • Support integrated marketing efforts across owned, earned, and paid channels.
  • Collaborate with creative teams to develop campaign briefs that define strategy, objectives, KPIs, and campaign performance to maximize results and ROI through high-performing ad assets tailored to each channel and audience with a consistent brand voice and message across all programs.
  • Stay up to date with digital marketing trends and potential new channels and strategies including updates to paid social media marketing, attribution, and programmatic media buying.
  • Complete special projects as assigned by management within the originally agreed upon timeline.
  • Protect and manage the brand at all times.
  • All See's staff must be committed to the company's core principles, and workplace values, including a demonstrated commitment to diversity and inclusion.

Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, or related field. Equivalent related work experience may be considered in lieu of degree.
  • 5+ years of experience in paid media, digital marketing, or performance marketing, preferably within CPG or a related industry.
  • Proven experience managing both B2C and B2B campaigns.
  • Strong expertise in paid social platforms (Meta, Pinterest, TikTok, LinkedIn) and digital media buying.
  • Experience with traditional media channels (TV, radio, OOH) is a plus.
  • Proficiency in analytics tools (Google Analytics, platform dashboards, BI tools).
  • Strong understanding of attribution models, media mix modeling, and ROI measurement.
  • Excellent project management and organizational skills.
  • Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.
  • Ability to thrive in a fast-paced, results-oriented environment.

Key Competencies
  • Strategic thinking with a performance-driven mindset
  • Data analysis and insight generation
  • Budget management and ROI accountability
  • Cross-channel campaign execution
  • Communication and stakeholder management
  • Innovation in emerging and non-traditional media

Success Metrics
  • Achievement of assigned marketing and revenue goals
  • ROI/ROAS performance across campaigns
  • Efficient execution of media plans within budget
  • Growth in brand awareness, engagement, and conversion rates
  • Contribution to both B2C and B2B pipeline and sales growth

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
See's is an EOE
See's will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).

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