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Digital Marketing Jobs in Springfield, MO (NOW HIRING)

jmark

Digital Marketing Strategist

Springfield, MO · On-site

$55K - $90K/yr

The Digital Marketing Strategist (DMS) is a part of the Growth Team and reports to the Director of Marketing. The DMS at JMARK serves as the primary architect and analytical source of truth for the ...

Care to Learn

Marketing Specialist

Springfield, MO

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Ra

Marketing Analytics Manager

Buffalo, MO · On-site

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

Bass Pro Shops

Digital Merchandiser - Fishing

Springfield, MO · On-site

$15.50 - $18.25/hr

Accountable for knowledge of all digital marketing programs, social media, emerging technology and how to leverage these programs for assortment performance and brand positioning. Responsible to ...

Bass Pro Shops

Digital Merchandiser, Onsite

Springfield, MO · On-site

$15.50 - $18.25/hr

Accountable for knowledge of all digital marketing programs, social media, emerging technology and how to leverage these programs for assortment performance and brand positioning. Responsible to ...

Kids for the Future

Marketing Director

Springfield, MO · On-site

$90 - $120/hr

Creating website strategy, AIO and SEO strategies, digital marketing, social media, email marketing, public relations, and advertising including design, copy and press release writing. * Partnering ...

Campaignium LLC

Project Manager

Springfield, MO · On-site

If you're comfortable leading multiple digital marketing projects from start to finish and switching gears based on evolving priorities, this position will be a great fit. Wait ... did we mention ...

Campaignium

Project Manager

Springfield, MO

If you're comfortable leading multiple digital marketing projects from start to finish and switching gears based on evolving priorities, this position will be a great fit. Wait ... did we mention ...

The Larson Group

Marketing Assistant

Strafford, MO · On-site

$37K - $47K/yr

The Marketing Assistant's primary responsibility is to support the marketing team in the execution ... Digital Content Creation & Maintenance: Help maintain content on the company website, landing pages ...

The Larson Group

Marketing Assistant

Springfield, MO · On-site

$34K - $44K/yr

The Marketing Assistant's primary responsibility is to support the marketing team in the execution ... Digital Content Creation & Maintenance: Help maintain content on the company website, landing pages ...

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All JobsDigital Marketing JobsDigital Marketing Jobs in Springfield, MO

Digital Marketing information

See Springfield, MO salary details

$33.2K

$79.8K

$126K

How much do digital marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital marketing in Springfield, MO is $79,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $91,000.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, MO?

The most popular types of Digital Marketing jobs in Springfield, MO are:

What are popular job titles related to Digital Marketing jobs in Springfield, MO?

For Digital Marketing jobs in Springfield, MO, the most frequently searched job titles are:

What job categories do people searching Digital Marketing jobs in Springfield, MO look for?

The top searched job categories for Digital Marketing jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Digital Marketing jobs?

Cities near Springfield, MO with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Springfield, MO as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, and 5% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $79,783 per year, or $38.4 per hour.

Digital Marketing Strategist

jmark

Springfield, MO • On-site

$55K - $90K/yr

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

JMARK is a leading provider of managed IT services, cybersecurity solutions, cloud technologies, and strategic IT consulting. Founded on the principle of People First. Technology Second., JMARK partners with businesses to transform technology into a true driver of growth, resilience, and competitive advantage.
With a focus on proactive strategies, exceptional customer experience, and business value, JMARK helps organizations reduce risks, increase efficiency, and plan for the future. Our team combines technical expertise with a people-centric approach, ensuring that every solution aligns with client goals, culture, and long-term success.
At the heart of JMARK's philosophy are our core values:
  • Honesty - honoring commitments and building trust
  • Passion - loving what we do and where we do it
  • Teamwork - working together to prevent problems and create solutions
  • Excellence - exceeding expectations through initiative and follow-through
  • Accountability - doing what we say we will do
  • Fun - celebrating success and enjoying the journey

For more than three decades, JMARK has served as a trusted IT partner across industries, helping businesses thrive with secure, reliable, and future-ready technology solutions.
Job Summary:
The Digital Marketing Strategist (DMS) is a part of the Growth Team and reports to the Director of Marketing. The DMS at JMARK serves as the primary architect and analytical source of truth for the brand's digital growth, bridging the gap between high-level strategy and AI-driven innovation. This role is responsible for the full lifecycle of performance marketing, from overseeing complex paid media campaigns and search engine dominance (SEO, AEO, and GEO) to designing a continuous A/B testing framework that optimizes every stage of the funnel. A key focus of this position is the orchestration of the marketing technology stack, including the development of custom AI agents and automated workflows that streamline content delivery and data analysis. Working in close collaboration with the Content & Brand Strategist and the Growth Operations team, the Strategist translates deep-dive analytics into actionable insights to scale lead generation, enhance executive thought leadership, and ensure JMARK remains at the forefront of the evolving AI-search landscape. This role also works closely with the Growth Operations Specialist to execute campaigns and tasks.
Duties & Responsibilities:
Digital Strategy & AI Orchestration
  • Develop, deploy, and oversee a suite of custom AI agents designed to automate social media posting, sentiment analysis, initial content drafting, SEO/AEO/GEO maintenance, data analysis, and other repeatable processes for the marketing team.
  • Build and maintain marketing automations that bridge the gap between social engagement, lead capture, and CRM entry.
  • Create high-level campaign and content strategies, including executive thought leadership and social calendars based on historical data and predictive analytics.
  • Manage the digital footprint of JMARK executives and sub-brands, ensuring they are positioned as industry thought leaders through data-backed topics.
  • Serve as the department's primary researcher for emerging AI capabilities, specifically focusing on tools that increase output quality while decreasing manual labor.

Analytics, SEO, AEO, & GEO
  • Act as the "source of truth" for all marketing data, providing deep-dive analysis into every stage of the marketing funel.
  • Implement and refine strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure JMARK is the primary source cited by AI models and LLMs.
  • Conduct consistent audits of all digital content, using performance data to decide what to refresh, redirect, or retire.
  • Regularly review site speed, heatmaps, and user behavior analytics to identify and fix friction points in the conversion path.
  • Oversee technical SEO and keyword relevance to dominate traditional search while simultaneously winning in the AI-search landscape.
  • Manage the deployment of content via AI Agents or automation or delegation to sites such as the JMARK website, LinkedIn, Substack, Reddit, and/or other platforms that may need to be utilized to optimize the performance of the JMARK brand.

Campaign Performance & Growth
  • Design and lead a continuous A/B testing framework for landing pages, ad copy, and email subject lines; report on "what's working" vs. "what's not" to pivot resources in real-time.
  • Plan and manage the full lifecycle of paid campaigns (Google, LinkedIn, Meta, etc.), taking full responsibility for budget efficiency and lead quality.
  • Partner with the Growth Operations Specialist to build and optimize full-funnel marketing sequences that move prospects from awareness to "Sales Ready."
  • Use data insights and AI-assisted analysis to build complex audience segments for high-intent sales prospecting.
  • Develop sophisticated reporting dashboards that connect top-of-funnel activity to bottom-line revenue.

Social Media
  • Optimize and maintain profiles of JMARK, chosen executive and sales team members, and JMARK sub-brands.
  • Create and execute strategic content calendars that align with campaigns, company initiatives, and events.
  • Constantly research AI capabilities for social media and recommend tools to automate content development and publishing processes.
  • Generate ideas and content for social posts, stories, videos, and other interactions that are consistent with the JMARK brand voice.
  • Write and schedule timely, authentic, and engaging posts that maintain JMARK's unique brand personality.
  • Develop targeted social campaigns for sales prospects.
  • Build online relationships with clients, partners, and prospects to foster brand advocacy and awareness.

Digital Advertising & Optimization
  • Generate concepts and content for social media and search ads on a variety of platforms (LinkedIn, Facebook, Instagram, YouTube, X, Google, etc.).
  • Manage advertising budget effectively.
  • Implement new AdWords campaigns based on new JMARK products, offerings, or marketing campaigns.
  • Collaborate with the Designer and Copywriter to produce ad creative that aligns with JMARK's voice and campaign objectives.
  • Utilize CRM for organization, publishing, automation, measurement, and reporting.

Website
  • Manage and monitor all existing JMARK websites and webpages for functionality, optimization, security, and design.
  • Optimize all websites and pages for search engines, page speed, and keywords in order to generate leads from SEO/AEO/GEO.
  • Securely implement e-commerce solutions on webpages and sites when paywalls are required.
  • Implement AI-enhanced SEO/GEO strategies to improve search rankings, site health, keyword relevance, and content being utilized in AI answers.
  • Develop and launch campaign-specific landing pages that support lead capture and marketing initiatives.

Email
  • Collaborate with the Content & Brand Strategist and Director of Growth Ops to develop and execute targeted email campaigns.
  • Manage list segmentation, automation workflows, and data hygiene to ensure precision and compliance.
  • Leverage engagement data and AI to personalize outreach and improve email deliverability and click-through rates.
  • Partner with the Sales Team to create and monitor sales sequences that align with broader marketing goals.
  • Track and report on email performance metrics, applying learnings to strengthen future campaigns.

Qualifications:
  • Bachelor's degree in required in Marketing, Data Science, Business Analytics, Communications, or related field or previous work experience in lieu of degree.
  • 4-6 years of experience in digital marketing, with at least 2 years in a strategy or analytics-heavy role.
  • Proficiency in utilizing Artificial Intelligence tools & automations to create efficiency and enhance customization and performance tracking.
  • Proficient with Microsoft Office products (Word, Excel, PowerPoint, etc.)
  • Proficient with social media outlets (LinkedIn, Twitter, Instagram, Facebook, etc.)
  • Proficient with web platforms (Wordpress, Squarespace, etc.)
  • Proficient with Google analytics
  • Proficient in digital advertising (social media, Google AdWords, etc.)
  • Proficient with Adobe Creative Cloud
  • Proficient knowledge of SEO/AEO/GEO
  • Excellent communication skills
  • Excellent organization skills
  • Excellent writing skills
  • Excellent design skills
  • Valid driver's license and proof of vehicle insurance. Reliable and suitable transportation (such as a car, SUV, pickup or minivan) that can be used as required to perform duties. Motorcycles are not acceptable.

The pay range for this role is:
55,000 - 90,000 USD per year (Springfield Office)

Apply