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Digital Marketing Architect Jobs (NOW HIRING)

Neuberger Berman

Head of Digital Marketing

New York, NY · Hybrid

$175K - $225K/yr

The Head of Digital Marketing will lead Neuberger's digital marketing strategy with responsibility ... Lead technical SEO initiatives including site architecture, schema markup, structured data, and ...

Enviromedica

Digital Marketing Manager

Austin, TX · On-site

Search Marketing and Paid Digital Advertising * Manage paid search, display and social advertising ... architecture and editorial calendar. * Monitor and optimize site content for search engine presence ...

Enviromedica

Digital Marketing Manager

Austin, TX · On-site

Search Marketing and Paid Digital Advertising * Manage paid search, display and social advertising ... architecture and editorial calendar. * Monitor and optimize site content for search engine presence ...

Alma Lasers

Digital Marketing Manager

Buffalo Grove, IL · On-site

$100K - $120K/yr

Digital Marketing Manager Location: Remote Reports to: VP, Marketing Salary Range: $100,000 - $120 ... architecture, metadata, authority signals, and organic acquisition performance. · Monitor evolving ...

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Digital Marketing Architect information

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$49

$71

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How much do digital marketing architect jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for digital marketing architect in the United States is $71.90, according to ZipRecruiter salary data. Most workers in this role earn between $62.74 and $77.64 per hour, depending on experience, location, and employer.

What is a digital marketing architect?

A Digital Marketing Architect is a professional who designs, plans, and oversees the implementation of digital marketing strategies for businesses or organizations. They analyze current digital marketing platforms, identify areas for improvement, and create comprehensive plans that align with business goals. Their responsibilities often include coordinating SEO, social media, content marketing, email campaigns, and data analytics. By integrating various digital tools and channels, they ensure a cohesive and effective online presence to drive engagement and growth.

How does a digital marketing architect typically collaborate with cross-functional teams to implement effective marketing strategies?

A Digital Marketing Architect works closely with various teams such as content creators, designers, developers, and data analysts to design and implement cohesive marketing strategies. They often act as a bridge, ensuring all aspects of a campaign—creative, technical, and analytical—are aligned with the overall business objectives. Regular meetings, project management tools, and collaborative planning sessions are common practices to facilitate smooth communication and execution. This collaborative environment helps ensure that campaigns are technically sound, visually appealing, and data-driven for maximum impact.

What are the key skills and qualifications needed to thrive as a digital marketing architect, and why are they important?

To thrive as a Digital Marketing Architect, you need expertise in digital marketing strategy, analytics, and campaign management, often supported by a relevant degree and industry certifications like Google Ads or HubSpot. Familiarity with marketing automation platforms, content management systems, and data analytics tools is essential. Strong creative thinking, communication, and project management skills set top performers apart in this role. These skills enable effective planning, execution, and optimization of digital campaigns that drive measurable business results.

What is the difference between Digital Marketing Architect vs Digital Marketing Strategist?

AspectDigital Marketing ArchitectDigital Marketing Strategist
Required CredentialsBachelor's in Marketing, Communications, or related field; certifications like Google Ads, HubSpotBachelor's in Marketing, Business, or related; certifications like Google Analytics, HubSpot
Work EnvironmentDesigns overall marketing frameworks, collaborates with teams, oversees campaignsDevelops marketing plans, analyzes data, creates strategies for campaigns
Employer & Industry UsageUsed in digital agencies, large corporations, tech firmsCommon in marketing agencies, corporate marketing departments

The Digital Marketing Architect focuses on designing comprehensive marketing frameworks and overseeing their implementation, while the Digital Marketing Strategist develops specific marketing plans and tactics. Both roles require similar credentials and often work together to achieve marketing goals.

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What states have the most Digital Marketing Architect jobs?

States with the most job openings for Digital Marketing Architect jobs include:

What job categories do people searching Digital Marketing Architect jobs look for?

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Digital Marketing Architect jobs near you
Infographic showing various Digital Marketing Architect job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $149,550 per year, or $71.9 per hour.

Digital Marketing Specialist

SofterWare, Inc

Fort Washington, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

This position is only available for W-2 employees. Please note that to be a W-2 employee, you must reside in one of the following states: PA, NJ, NH, DE, CO, SD, TX, WY, AK, or FL.
Make an Impact That Matters
Are you passionate about helping nonprofits grow their impact? Join SofterWare, a mission-driven technology company empowering thousands of organizations to change the world through innovation, data, and connection.
About SofterWare
Repeatedly recognized as a Philadelphia Inquirer Top Workplace, SofterWare builds innovative software-as-a-service (SaaS) products that empower nonprofits to thrive. Over 10,000 organizations use our flagship product, DonorPerfect, to leverage donor data, launch impactful fundraising campaigns, and strengthen the communities they serve.
Why you will love working at SofterWare:
  • Contribute to a mission-driven organization dedicated to empowering nonprofits - where your work directly helps meaningful causes and makes a real difference in the world.
  • Enjoy a remote-first, flexible work environment that supports your well-being and balance.
  • Be part of a company culture that values collaboration, learning, inclusion, and giving back together as a team.
  • Engage with vibrant employee groups like Diversity & Inclusion, SofterWare Women's Network, SofterWare Wellness, and SofterWare Gives Back, our volunteer and community service initiative.
  • Build meaningful relationships in a remote-first environment - from lively Slack channels that connect teammates with shared interests to virtual events that strengthen our sense of community

Your Role as a Digital Marketing Specialist:
The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.
Key Responsibilities:
Paid Search Campaign Management
  • Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
  • Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
  • Monitor campaign health daily - flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
  • Maintain clean campaign architecture and consistent naming conventions across all accounts.

Paid Social Execution
  • Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
  • Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
  • Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
  • Monitor campaign pacing, reach, frequency, and performance across active campaigns.

Partner & Publication Ad Operations
  • Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.
  • Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.
  • Maintain an organized asset library and delivery log for partner advertising placements.

Performance Tracking & Reporting
  • Manage the creation, implementation, and governance of UTM parameters across paid media channels.
  • Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.
  • Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue.
  • Identify optimization opportunities and provide data-supported recommendations to improve campaign performance.

Attribution & Marketing Operations
  • Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.
  • Partner with Marketing Operations to verify that lead routing, campaign attribution, and reporting processes function correctly.
  • Identify attribution gaps, tagging inconsistencies, or tracking issues and collaborate with appropriate teams to resolve them.

Collaboration & Continuous Improvement
  • Execute campaign strategies established by the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager.
  • Take ownership of campaign implementation, monitoring, optimization, and ongoing iteration.
  • Share data-driven observations and recommendations that improve performance and challenge existing assumptions.
  • Stay informed about advertising platform updates, algorithm changes, and evolving paid media practices.
  • Identify opportunities to improve campaign workflows, asset delivery, tracking processes, and reporting cadence.

Key Requirements:
  • Proficiency with Google Ads and Microsoft Ads
  • Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
  • Working knowledge of GA4 and digital campaign measurement
  • Strong understanding of UTM tracking, tagging standards, and campaign attribution
  • Familiarity with Pardot and Salesforce preferred
  • Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
  • Strong analytical and critical-thinking skills
  • Excellent organization and attention to detail
  • Ability to manage multiple campaigns, priorities, and deadlines simultaneously
  • Ability to interpret campaign data and translate findings into actionable recommendations
  • Strong written and verbal communication skills
  • Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

Education and Experience:
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
  • 3-5+ years of hands-on paid media experience across Google Ads, Microsoft Ads, and at least one major social advertising platform
  • Experience managing paid advertising campaigns from setup through optimization and performance reporting
  • Demonstrated experience with UTM tracking, GA4, and digital campaign attribution
  • Experience using Salesforce to review campaign reports, evaluate lead status, and understand the marketing-to-sales handoff preferred
  • Experience managing multiple active campaigns, budgets, assets, and deadlines simultaneously

Compensation
We believe great work deserves great rewards - and that when SofterWare succeeds, our team members should share in that success. This full-time, remote position offers a total compensation range of $70,000-$80,000 USD, depending on your experience and skills. Our compensation package is designed to recognize your contributions, reward outstanding performance, and support your long-term growth.
Total Compensation includes:
  • Competitive base salary
  • Quarterly incentive bonuses
  • Monthly profit-sharing bonus

Benefits
We're proud to offer a comprehensive and competitive benefits package, including:
  • Paid time off and volunteer days
  • Matching gifts program
  • Parental and military leave
  • 401(k) with employer match and profit sharing
  • Medical, prescription, vision, and dental coverage
  • Pre-tax dependent coverage and voluntary benefits
  • Short-term disability
  • Employee Assistance and Wellness Programs

SofterWare is proud to be an Equal Opportunity Employer.
We make employment decisions based on merit, qualifications, and business needs. We do not discriminate based on race, color, citizenship status, national origin, ancestry, gender, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, pregnancy, or any other characteristic protected by law. SofterWare is committed to providing reasonable accommodations for individuals with disabilities and fostering an inclusive, supportive workplace where everyone can thrive.
Join Us
Ready to make an impact with a team that empowers nonprofits every day?
Apply now and help us build a better world through technology and compassion.

Apply