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Digital Marketer Jobs in Santa Rosa, CA (NOW HIRING)

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results ... Manage the ongoing development and optimization of the digital shelf through third-party partners ...

Essential Oxygen

Marketing Analytics Manager

Novato, CA · Remote

$35 - $45/hr

This part-time role (~15 hrs/week) is designed for a rigorous, commercially minded marketer who can ... across digital channels. * Build clear, actionable reporting frameworks that provide leadership ...

Essential Oxygen

Marketing Analytics Manager

Novato, CA · On-site

$45/hr

This part-time role (~15 hrs/week) is designed for a rigorous, commercially minded marketer who can ... across digital channels. * Build clear, actionable reporting frameworks that provide leadership ...

Essential Oxygen

Marketing Analytics Manager

Novato, CA

$35 - $45/hr

This part-time role (~15 hrs/week) is designed for a rigorous, commercially minded marketer who can ... across digital channels. * Build clear, actionable reporting frameworks that provide leadership ...

Straus Family Creamery

Marketing Coordinator

Petaluma, CA · On-site

$70K - $78K/yr

Manage marketing and packaging assets across our digital asset management platforms (Canto, IX-One, Syndigo, and others). * Special projects as needed. Marketing Trade & Event Management * Organize ...

2K

Manager, Social Marketing

Novato, CA

What We Need: 2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the ...

2K

Manager, Social Marketing

Novato, CA · On-site

What We Need: 2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the ...

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All JobsDigital Marketer JobsDigital Marketer Jobs in Santa Rosa, CA

Digital Marketer information

See Santa Rosa, CA salary details

$38.8K

$84.6K

$149.8K

How much do digital marketer jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital marketer in Santa Rosa, CA is $84,603.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $89,100.00 per year, depending on experience, location, and employer.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

More about Digital Marketer jobs

What are the most commonly searched types of Digital Marketer jobs in Santa Rosa, CA?

The most popular types of Digital Marketer jobs in Santa Rosa, CA are:

What are popular job titles related to Digital Marketer jobs in Santa Rosa, CA?

For Digital Marketer jobs in Santa Rosa, CA, the most frequently searched job titles are:

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The top searched job categories for Digital Marketer jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Digital Marketer jobs?

Cities near Santa Rosa, CA with the most Digital Marketer job openings:

Digital Marketer jobs near you
Infographic showing various Digital Marketer job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 81% Full Time, 13% Part Time, 1% Temporary, and 5% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $84,603 per year, or $40.7 per hour.

Trade Marketing Manager

WX

Novato, CA • On-site

$120K - $130K/yr

Full-time

PTO

Re-posted 12 days ago

Job description

Job Description
The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results-driven Trade Marketing Manager to support our portfolio of brands. This role will manage and execute trade marketing strategies that drive sales growth, strengthen retailer and distributor partnerships, and enhance brand visibility across all channels. The ideal candidate is a strategic thinker with strong commercial acumen who can translate brand strategy into impactful retail programs that deliver measurable business results.
Key Responsibilities
  • Manage and execute trade marketing strategies aligned with brand objectives to drive distribution, brand awareness, shopper engagement, and sales growth across retail channels.
  • Build and maintain strategic relationships with distributor and retail partners to support long-term business growth and successful execution of commercial initiatives.
  • Partner closely with Sales, Brand Marketing, and Creative teams to develop customer-specific marketing programs and promotional initiatives for national accounts, regional chains, and independent retailers.
  • Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI.
  • Manage the ongoing development and optimization of the digital shelf through third-party partners, ensuring consistent and compelling brand content across retailer eCommerce platforms.
  • Leverage category trends, competitive activity, shopper insights and data analysis to develop strategic recommendations that strengthen brand performance and support customer presentations, business reviews and business planning.
  • Collaborate with key national account and regional retail customers to develop customized marketing programs that align brand priorities with retailer objectives.
  • Manage annual retailer-specific promotional planning, project timelines, and agency/vendor relationships to ensure programs are delivered on time and within budget.
  • Ensure all trade marketing initiatives are executed consistently and remain aligned with overall brand strategy and commercial objectives.
  • Analyze promotional performance, sales data, and market trends to identify opportunities, optimize investments, and improve commercial outcomes.

Qualifications & Experience
  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Commercial Marketing within the beverage alcohol or consumer packaged goods (CPG) industry.
  • Proven ability to translate brand strategy into effective retail activation and shopper marketing programs that drive measurable business results.
  • Strong understanding of retail environments, the three-tier distribution system, distributor management, and shopper marketing principles.
  • Experience partnering directly with sales teams, distributors, and retail customers to develop customer-specific marketing solutions.
  • Highly analytical with the ability to interpret sales, syndicated, and shopper data to identify opportunities and drive performance.
  • Exceptional project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Experience with syndicated data platforms (Circana, Nielsen, Numerator, VIP, etc.) is preferred.
  • Experience with digital shelf management platforms such as Syndigo or Salsify is a plus.

About Us:
• WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company.
• Our winning portfolio includes a premium range of exciting, consumer-driven wine brands.
• • Bread & Butter: A phenomenon & top global brand that keeps winning by bringing in the younger Millennials and Gen-Z consumers like no other brand.
• o #1 top Super Premium brand with younger generations with the #1 Pinot Noir
• o 7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11-years of consecutive & substantial growth
• o #1 US Brand in Canada and #4 overall
• o #1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden
• • Trapiche: Trapiche is an iconic Argentina leader and proudly celebrates 140 years of storied, award-winning winemaking.
• • Baileyana Winery with the celebrated sustainable True Myth and Tangent brands: True Myth speaks to the female consumer via Cabernet, Chardonnay and Pinot Noir from the Central Coast. Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.
• • New-to-World: WX Brands is committed to responding to consumer sentiment and changing taste profiles. We incubate, test and scale New-to-World brands every year. Our success is proven.
• With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.
• In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks:
• WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!
• You can find out more by visiting our website: www.wxbrands.com

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