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Digital Manager Jobs in Washington (NOW HIRING)

Anveta, Inc

Digital Product Manager

Reston, VA · On-site

Digital Product Manager Remote 2 rounds, possible onsite may occur as a final round. Candidate must be OKAY with this. BCBS Seeking a SAFE Certified Product Manager for our customer, a large health ...

Meso Scale Discovery

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid ...

Meso Scale Discovery

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid ...

KME.digital

Digital Marketing Intern

Alexandria, VA · On-site

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

Knak Digital

VP of Digital Experience

Columbia, MD · On-site

This is not an IT management position. It is a strategic leadership role responsible for elevating digital rigor, MarTech integration, operational efficiency, and commercial performance across the ...

Roberthalf

Digital Identity Manager

Washington, DC · On-site +1

JOB REQUISITION Digital Identity Manager LOCATION NEW YORK CITY ADDITIONAL LOCATION(S) WASHINGTON DC - MCLEAN You Belong Here The Protiviti Career providesopportunityto learn, inspire, and advance ...

Protiviti

Digital Identity Manager

Washington, DC · On-site +1

JOB REQUISITION Digital Identity Manager LOCATION NEW YORK CITY ADDITIONAL LOCATION(S) WASHINGTON DC - MCLEAN You Belong Here The Protiviti Career providesopportunityto learn, inspire, and advance ...

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Digital Manager information

See Washington salary details

$16.4K

$105.2K

$185.7K

How much do digital manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for digital manager in Washington is $105,240.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,700.00 and $129,700.00 per year, depending on experience, location, and employer.

What does a digital manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a digital manager?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

How do you become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Many digital managers also pursue certifications such as Google Ads or HubSpot Inbound Marketing to enhance their qualifications.

What are the typical challenges a digital manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.
What are the most commonly searched types of Digital jobs in Washington? The most popular types of Digital jobs in Washington are:
What are popular job titles related to Digital Manager jobs in Washington? For Digital Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Digital Manager jobs in Washington look for? The top searched job categories for Digital Manager jobs in Washington are:
What cities in Washington are hiring for Digital Manager jobs? Cities in Washington with the most Digital Manager job openings:
Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Washington as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $105,240 per year, or $50.6 per hour.

Senior Manager, Digital Communications

The German Marshall Fund of the United States

Washington, DC

$88K - $111K/yr

Full-time

Posted 6 days ago

Job description

Description

About GMF 

The German Marshall Fund of the United States (GMF) is a nonpartisan, nonprofit organization dedicated to strengthening cooperation between North America and Europe on regional, national, and global challenges. Through policy analysis, convening, leadership development, and strategic initiatives, GMF advances democratic values and transatlantic collaboration. 

Position Summary 

The Senior Manager, Digital Communications leads GMF's digital communications strategy and oversees the organization's digital presence across social media, web, newsletters, and emerging digital platforms. This role is responsible for increasing the visibility, reach, and impact of GMF's ideas, experts, events, and institutional priorities through integrated digital communications programs. 

Serving as the strategic owner of GMF's digital communications ecosystem, the Senior Manager ensures that digital platforms, channels, products, and analytics work together to advance organizational goals, strengthen audience engagement, and elevate GMF's reputation and influence. 

The Senior Manager supervises the Social Media Coordinator and serves as the organization's lead for digital strategy, analytics, audience growth, and digital performance reporting. Working closely with Communications leadership and stakeholders across the organization, this position develops digital strategy, manages audience development initiatives, oversees digital analytics and reporting, leads integrated campaigns, manages external vendors and platforms, and advises on emerging digital trends and best practices. 

The Senior Manager serves as GMF's principal digital communications strategist and is responsible for aligning digital communications performance, audience engagement, and platform growth with the organization's institutional objectives. 

Essential Responsibilities 

Digital Strategy & Leadership 

  • Develop and implement GMF's institution-wide digital communications strategy. 
  • Establish audience growth, engagement, and performance goals aligned with organizational priorities. 
  • Serve as the primary advisor to Communications leadership and program teams on digital communications strategy, audience engagement, and industry best practices. 
  • Consult on communications plans for major institutional initiatives, publications, partnerships, campaigns, and events. 
  • Evaluate emerging technologies, platforms, and AI-enabled tools to strengthen digital communications capabilities and organizational effectiveness. 
  • Lead digital planning and support for major organizational priorities and flagship initiatives.  

Audience Growth & Channel Management 

  • Oversee GMF's digital ecosystem, including social media channels, website, newsletters, and emerging digital platforms. 
  • Develop platform-specific strategies that strengthen GMF's thought leadership, visibility, and institutional impact. 
  • Lead executive visibility efforts and support audience engagement by senior leadership. 
  • Direct subscriber growth, audience development, and community engagement initiatives. 
  • Ensure a cohesive audience experience across digital channels. 
  • Establish and promote organization-wide standards and best practices for digital communications.  

Analytics & Organizational Reporting 

  • Lead GMF's digital analytics and reporting function across social media, website, newsletter, and campaign performance. 
  • Develop executive, leadership, and board-level reporting that demonstrates audience engagement, reach, digital impact, and organizational influence. 
  • Establish KPIs, dashboards, and performance frameworks aligned with organizational objectives. 
  • Analyze audience behavior, content performance, and digital trends to inform communications strategy and resource allocation. 
  • Translate data into actionable recommendations that improve visibility, engagement, and organizational impact. 
  • Support organizational decision-making through data-driven insights and performance evaluation. 

Campaigns & Institutional Visibility 

  • Lead integrated digital campaigns in support of publications, research, events, fellowships, fundraising priorities, partnerships, and institutional initiatives. 
  • Partner with program teams to develop strategic promotion plans and maximize audience reach. 
  • Identify opportunities to elevate GMF's expertise, convening power, and thought leadership through digital storytelling and content promotion. 
  • Coordinate cross-channel communications efforts that strengthen GMF's brand and institutional reputation. 
  • Support high-profile organizational moments, major announcements, and strategic communications initiatives. 

Website & Digital Operations 

  • Oversee governance and strategic management of GMF's digital properties, including GMFUS.org. 
  • Manage website development projects and relationships with external vendors and consultants. 
  • Establish and maintain digital publishing standards, workflows, and best practices. 
  • Guide long-term planning related to website enhancements, accessibility, user experience, and digital infrastructure. 
  • Ensure digital platforms effectively support organizational objectives and audience needs.  

Team Leadership & Vendor Management 

  • Supervise the Social Media Coordinator position, including hiring, onboarding, goal setting, performance management, coaching, and professional development. 
  • Manage relationships with external vendors, consultants, contractors, and platform providers. 
  • Coordinate digital communications efforts across communications, programs, events, media relations, development, IT, and leadership teams. 
  • Oversee project priorities, workflows, and resource allocation across digital communications activities. 
  • Build digital communications capacity across the organization through collaboration, training, and guidance.  

Requirements

Qualifications 

  • Bachelor's degree in Communications, Marketing, Journalism, Public Affairs, International Relations, Public Policy, or related fields. 
  • 7-10 years of experience in digital communications, social media strategy, digital marketing, journalism, public affairs, or a related field. 
  • Demonstrated experience developing and executing multi-channel digital communications strategies and campaigns. 
  • Experience managing staff, vendors, consultants, and cross-functional projects. 
  • Strong understanding of social media platforms, audience development, digital analytics, website management, SEO, and content distribution strategies. 
  • Experience translating analytics and audience insights into strategic recommendations. 
  • Exceptional writing, editing, project management, and stakeholder engagement skills. 
  • Strong attention to detail and ability to manage multiple priorities in a fast-paced environment. 
  • Interest in international affairs, democracy, public policy, and transatlantic relations preferred. 

Apply