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Digital Experience Manager Jobs in Delaware (NOW HIRING)

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Digital Experience Manager information

See Delaware salary details

$14.5K

$93K

$164.1K

How much do digital experience manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital experience manager in Delaware is $93,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,600.00 and $114,600.00 per year, depending on experience, location, and employer.

What is a digital experience manager?

A Digital Experience Manager oversees the design, implementation, and optimization of a company’s digital platforms to ensure a seamless and engaging user experience. They work across websites, mobile apps, and other digital channels to improve customer satisfaction, drive engagement, and support business goals. This role often involves collaborating with marketing, IT, and design teams to align digital strategies with organizational objectives and customer expectations.

What is a digital experience manager?

A digital experience manager is a marketing employee that oversees the user experience of a website or application. As a digital experience manager, you work closely with the design and development teams to ensure that their client’s site or application meets their needs and is up to industry standards. One of your job duties is to test different areas of the site or application for ease of use and effectiveness. Strong web optimization skills are necessary for this job. Other qualifications for a career as a digital experience manager include a bachelor’s degree in computer science or another relevant field, and experience working in digital marketing, user experience, or web development job.

What is the difference between Digital Experience Manager vs Content Manager?

AspectDigital Experience ManagerContent Manager
Primary FocusOverseeing digital customer experiences, including website, app, and omnichannel interactionsManaging content creation, editing, and publishing across platforms
Skills & CertificationsDigital marketing, UX/UI, analytics, project managementContent strategy, SEO, writing, editing
Work EnvironmentMarketing, digital teams, cross-functional projectsContent teams, editorial, marketing

The Digital Experience Manager focuses on optimizing overall digital interactions and user experience, while the Content Manager concentrates on creating and managing content. Both roles often collaborate but serve different core functions within digital marketing strategies.

What are some common challenges digital experience managers face when coordinating efforts across multiple teams?

Digital Experience Managers often encounter challenges in aligning goals and timelines across marketing, IT, design, and content teams. Balancing diverse priorities while ensuring a seamless user experience requires strong communication and project management skills. Additionally, they must navigate differing perspectives on user needs and adapt strategies quickly in response to feedback or data insights. Building mutual understanding and fostering collaboration are key to overcoming these hurdles and delivering successful digital initiatives.

What are the key skills and qualifications needed to thrive as a digital experience manager, and why are they important?

To thrive as a Digital Experience Manager, you need expertise in digital strategy, user experience (UX) design, and analytics, often supported by a bachelor’s degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and marketing automation platforms is typically required. Strong leadership, creative problem-solving, and excellent communication skills help differentiate top performers in this role. These capabilities are crucial for delivering seamless digital experiences that drive customer engagement and achieve business objectives.
More about Digital Experience Manager jobs
What are popular job titles related to Digital Experience Manager jobs in Delaware? For Digital Experience Manager jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Digital Experience Manager jobs in Delaware look for? The top searched job categories for Digital Experience Manager jobs in Delaware are:
What cities in Delaware are hiring for Digital Experience Manager jobs? Cities in Delaware with the most Digital Experience Manager job openings:
Digital Experience Manager jobs near you
Infographic showing various Digital Experience Manager job openings in Delaware as of August 2026, with employment types broken down into 100% Full Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $93,000 per year, or $44.7 per hour.

Digital Marketing Specialist

University of Delaware

Newark, DE • On-site

Full-time

Posted 23 days ago

University Of Delaware rating

5.7

Company rating: 5.7 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

579th of 617 rated colleges and universities

Job description

Digital Marketing Specialist
Job no: 503417
College / VP Area: Office of the Provost
Work type: Staff
Location: Newark, DE
Categories: Communications & Public Relations, Full Time, Extension and Outreach
Pay Grade: 30E
Context of Job:
Under the direction of the Director of Marketing for the Center for Innovation in Lifelong Learning and Teaching (CILLT), the Digital Marketing Specialist is a high-impact, execution-level role responsible for driving enrollment growth across CILLT programs. Working within the CILLT marketing team, the specialist will lead the design, implementation and continuous optimization of multichannel digital advertising campaigns for UD Online, Professional and Continuing Studies, and the Osher Lifelong Learning Institutes. This role requires a balance of creativity, analytical rigor, independent project management, and a deep understanding of the prospective student journey.
Major Responsibilities
  • Digital Advertising and Performance Management
  • Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.
  • Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.
  • Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.
  • Generate reports, analyze data and make meaningful observations and recommendations for CILLT's digital channels.
  • Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.
  • Implement and maintain SEO/GEO best practices to ensure high organic visibility.
  • Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.

Funnel Automation and Content Execution
  • Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through
  • the enrollment funnel.
  • Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards.
  • Manage a robust, performance-oriented social media presence across multiple business units and channels.

Project Management and Collaboration
  • Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem.
  • Act as the primary performance marketing expert when collaborating with faculty, program instructors, and campus partners.
  • Maintain a master content and campaign calendar to ensure timely execution and cross-platform alignment.
  • Collaborates with UD's Office of Communications and Marketing to ensure alignment and efficiency with other University campaigns.
  • Perform other job-related responsibilities as assigned.

Qualifications
  • Bachelor's degree and four years of experience in digital marketing, specifically managing paid media budgets, or equivalent combination of education and experience.
  • Technical experience with the following:
    • Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
    • CRM/Email: Direct experience with Slate CRM or similar enterprise-level marketing automation tools.
    • Analytics: Well-versed in Google Analytics and SEO/GEO tools.
    • CMS: Experience utilizing WordPress, Adobe Experience Manager, or similar content management system.
    • Project Management: Demonstrable experience using Smartsheet (preferred), Asana, Monday, or similar.
  • Proven ability to work independently in a fast-paced environment and manage complex project timelines under tight deadlines.
  • Strong analytical skills and experience with data-driven decision making.
  • Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.
  • Ability to identify trends, opportunities, and risks and adjust campaign tactics accordingly.
  • Familiarity with higher education marketing and the unique needs of adult learners/online students is preferred.

Notice of Non-Discrimination and Equal Opportunity
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VI and VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.
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