Digital Content Manager Jobs in Santa Rosa, CA (NOW HIRING)

SOCIAL MEDIA & CONTENT COORDINATOR

Serena & Lily is seeking a Social Media & Content Coordinator to join our brand team. We’re looking for someone who is equal parts creative and operational, with a strong point of view on design and storytelling, and who takes pride in being thoughtful, detail-oriented, and accountable in how work gets done. This highly executional role focuses on content capture, production and editing, digital design, and creator partnership operations. You’ll support the creation of social content while owning key workflows, including managing daily social media engagement, managing the partnership inbox, coordinating creator gifting, and tracking deliverables end-to-end. You’ll also play a key role in tracking performance, analyzing trends, and translating insights into actionable recommendations alongside the team to inform our strategy. Reporting to the Social Media & Content Manager, you’ll work closely with the broader Social, Brand, and Marketing team.

RESPONSIBILITIES:

Content Calendar, Production, and Asset Management:

• In partnership with the Social Media & Content Manager, maintain a structured and up-to-date content calendar, helping source and select elevated UGC, creating, and captioning engaging content across Instagram, Facebook, TikTok, and LinkedIn.
• Participate in end-to-end content capture, including filming and photographing social-first content on-site at shoots, events, and design locations.
• Edit and deliver platform-native content (Reels, TikTok, Stories) using Adobe Premiere Pro.
• Ensure all content aligns with brand standards, including composition, styling, and visual consistency.
• A keen attention to detail across content, grammar, and overall quality.

Partnerships & Collaborations:

• Manage the partnerships inbox, ensuring timely responses, clear communication, and proper tracking of all inbound opportunities.
• Execute gifting workflows end-to-end, including product selection, order placement (ShopMy or similar platforms), and follow-up.
• Maintain detailed trackers for all creator partnerships, ensuring deliverables, timelines, and approvals are clearly documented and met.
• In partnership with the Social Media & Content Manager, assist in evaluating creators and partners for brand alignment, content quality, and audience fit.
• Proactively flag risks, delays, or gaps in partnership execution.

Performance & Reporting:

• Track and report on social and partnership performance on a regular cadence.
• Analyze content performance, identifying trends, patterns, and actionable opportunities for optimization.
• Ensure accuracy and consistency in reporting data and metrics.

Community Management:

• Monitor and respond to direct messages, comments, and mentions across all social media channels in a timely and professional manner.
• Manage collaborations and social inboxes.
• Foster and grow communities across all platforms, including Facebook Groups.
• Flag important conversations, opportunities, or issues to the team proactively.

QUALIFICATIONS:

• You have 1–3 years of relevant work experience and a strong understanding of social media, with an emphasis on IG, TikTok, Pinterest, LinkedIn, Substack, etc.
• You are passionate about social media, home design, and building the Serena & Lily brand, with a keen eye for design and details.
• You are a capable writer and meticulous proofreader with strong interpersonal skills.
• You are highly organized and detail-oriented, with the ability to manage multiple workstreams, maintain trackers and systems, and ensure strong follow-through.
• Experience capturing and editing social-first content.
• Proficiency in video editing using Adobe Premiere Pro. Familiarity with AI-assisted editing tools is a plus.
• A social presence or portfolio is a plus.
• Familiarity with Adobe Creative Suite, Figma, Sprout Social, and ShopMy is preferred.
• You are comfortable tracking performance, identifying trends, and applying insights to inform content decisions.
• You are self-motivated, performance-driven, and able to work in both strategic and hands-on capacities.
• You can move or handle furniture and filming equipment (0–50 pounds) and operate necessary equipment, including ladders.
• You do not require employer sponsorship.

POSITION DETAILS:

• You may need to travel alone or with a group, and you may need to work extended hours or on weekends.
• You are based in the Bay Area and able to work from our Sausalito office or on location as needed.

COMPENSATION:

• $70-75k per year is the anticipated starting base pay for this role. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as experience, education, and skills.
• Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lily’s benefits. Employees can enroll in our company’s 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.