ZipRecruiter

Log In

1

Digital Content Director Jobs in Delaware (NOW HIRING)

Sallie_mae

Director of Digital Performance & SEO

Newark, DE

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

What You'll Contribute The Director of Digital Performance & SEO is a strategic and handson leader ... Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP ...

Sallie Mae

Director of Digital Performance & SEO

Newark, DE · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What You'll Contribute The Director of Digital Performance & SEO is a strategic and hands-on leader ... Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP ...

next page

Showing results 1-20

All JobsDigital Content JobsDigital Content Director JobsDigital Content Director Jobs in Delaware

Digital Content Director information

See Delaware salary details

$23K

$83.3K

$198.7K

How much do digital content director jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital content director in Delaware is $83,291.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $92,600.00 per year, depending on experience, location, and employer.

What does a digital content director do?

A Digital Content Director oversees the creation, management, and strategy of digital content across various online platforms. They lead teams responsible for producing engaging content, ensuring it aligns with the organization's brand and business goals. Their role includes analyzing audience data, optimizing content for SEO, and collaborating with marketing, design, and technical teams to maximize reach and impact. Overall, they ensure the digital presence of an organization is effective and consistent.

What are the key skills and qualifications needed to thrive as a digital content director?

To thrive as a Digital Content Director, you need expertise in content strategy, digital marketing, and editorial management, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Strong leadership, creativity, and excellent communication skills set standout candidates apart in this role. These skills ensure effective content creation, drive audience engagement, and help achieve organizational goals in a rapidly evolving digital landscape.

How does a digital content director typically collaborate with other departments to ensure cohesive brand messaging?

A Digital Content Director works closely with marketing, design, product, and communications teams to ensure that all digital content aligns with the overall brand strategy and messaging. This involves regular cross-departmental meetings, developing shared content calendars, and providing guidance on tone and visual elements. Effective collaboration ensures that campaigns are consistent across all platforms and deliver a unified experience to the audience, which is crucial for brand recognition and engagement.

What is the difference between Digital Content Director vs Content Marketing Manager?

AspectDigital Content DirectorContent Marketing Manager
ResponsibilitiesOversees overall digital content strategy, manages content teams, and aligns content with brand goalsDevelops and executes content marketing campaigns to attract and engage target audiences
Required SkillsContent strategy, leadership, digital marketing, SEO, analyticsContent creation, campaign management, SEO, social media, analytics
Work EnvironmentSenior-level, cross-departmental collaboration, strategic planningMarketing teams, content creation, campaign execution
Common UsageUsed in larger organizations with broad content oversightUsed in marketing departments focusing on campaign-specific content

The Digital Content Director focuses on overall content strategy and leadership across digital platforms, while the Content Marketing Manager concentrates on executing specific marketing campaigns to promote products or services. Both roles require strong digital marketing and content skills but differ in scope and seniority.

What are the most commonly searched types of Digital Content jobs in Delaware?

The most popular types of Digital Content jobs in Delaware are:

What are popular job titles related to Digital Content Director jobs in Delaware?

For Digital Content Director jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Digital Content Director jobs in Delaware look for?

The top searched job categories for Digital Content Director jobs in Delaware are:

What cities in Delaware are hiring for Digital Content Director jobs?

Cities in Delaware with the most Digital Content Director job openings:

Digital Content Director jobs near you
Infographic showing various Digital Content Director job openings in Delaware as of August 2026, with employment types broken down into 83% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $83,291 per year, or $40 per hour.

Digital Marketing Specialist

University of Delaware

Newark, DE • Hybrid

Full-time

Re-posted yesterday

University Of Delaware rating

5.7

Company rating: 5.7 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

581st of 618 rated colleges and universities

Job description

Digital Marketing Specialist

Apply now Job no: 503417
College / VP Area: Office of the Provost
Work type: Staff
Location: Newark, DE
Categories: Communications & Public Relations, Full Time, Extension and Outreach

Pay Grade: 30E
 
Context of Job:
 
Under the direction of the Director of Marketing for the Center for Innovation in Lifelong Learning and Teaching (CILLT), the Digital Marketing Specialist is a high-impact, execution-level role responsible for driving enrollment growth across CILLT programs. Working within the CILLT marketing team, the specialist will lead the design, implementation and continuous optimization of multichannel digital advertising campaigns for UD Online, Professional and Continuing Studies, and the Osher Lifelong Learning Institutes. This role requires a balance of creativity, analytical rigor, independent project management, and a deep understanding of the prospective student journey.
 
Major Responsibilities
  • Digital Advertising and Performance Management
  • Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.
  • Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.
  • Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.
  • Generate reports, analyze data and make meaningful observations and recommendations for CILLT's digital channels.
  • Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.
  • Implement and maintain SEO/GEO best practices to ensure high organic visibility.
  • Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.

Funnel Automation and Content Execution

  • Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through
  • the enrollment funnel.
  • Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards.
  • Manage a robust, performance-oriented social media presence across multiple business units and channels.

Project Management and Collaboration

  • Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem.
  • Act as the primary performance marketing expert when collaborating with faculty, program instructors, and campus partners.
  • Maintain a master content and campaign calendar to ensure timely execution and cross-platform alignment.
  • Collaborates with UD's Office of Communications and Marketing to ensure alignment and efficiency with other University campaigns.
  • Perform other job-related responsibilities as assigned.
Qualifications
  • Bachelor's degree and four years of experience in digital marketing, specifically managing paid media budgets, or equivalent combination of education and experience.
  • Technical experience with the following:
    • Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
    • CRM/Email: Direct experience with Slate CRM or similar enterprise-level marketing automation tools.
    • Analytics: Well-versed in Google Analytics and SEO/GEO tools.
    • CMS: Experience utilizing WordPress, Adobe Experience Manager, or similar content management system.
    • Project Management: Demonstrable experience using Smartsheet (preferred), Asana, Monday, or similar.
  • Proven ability to work independently in a fast-paced environment and manage complex project timelines under tight deadlines.
  • Strong analytical skills and experience with data-driven decision making.
  • Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.
  • Ability to identify trends, opportunities, and risks and adjust campaign tactics accordingly.
  • Familiarity with higher education marketing and the unique needs of adult learners/online students is preferred.

Notice of Non-Discrimination and Equal Opportunity
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VI and VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.

Applications close:

Back to search results Apply now Refer a friend

Whatsapp Facebook LinkedIn Email App

What University Of Delaware employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply