Digital Communications Manager Jobs in Springfield, MO

The Senior Product Manager, Digital Experience at Bass Pro Shops leads customer-centered digital product initiatives across ecommerce, mobile, retail technology, and omnichannel experiences. This role is responsible for independently driving complex initiatives from discovery through delivery and optimization, balancing customer needs, business objectives, operational realities, and technical feasibility to deliver measurable outcomes.
This is a hybrid product management and digital experience role requiring expertise in both product strategy and user experience thinking. The Senior Product Manager partners closely with UX, engineering, analytics, and business stakeholders to define product direction, create scalable digital experiences, and continuously improve customer and business outcomes through modern product practices, data-informed decision making, and agile execution.
This is an in-office role, based in Springfield, Missouri.
ESSENTIAL FUNCTIONS:
• Lead discovery efforts for complex digital initiatives, leveraging customer research, analytics, usability insights, stakeholder input, and market trends to identify opportunities.
• Translate customer needs, business goals, and operational challenges into product strategies, experience principles, and prioritized roadmaps.
• Define product objectives, success metrics, KPIs, and feature goals that drive measurable customer and business outcomes.
• Facilitate workshops, journey mapping sessions, ideation activities, and cross-functional alignment discussions.
• Evaluate opportunities through the lens of customer experience, business value, technical feasibility, scalability, and accessibility.
• Monitor ecommerce, retail technology, AI, and digital experience trends to identify opportunities for innovation and growth.
Create and Lead Delivery-Ready Product and Experience Definition
• Lead the creation of workflows, journey maps, ui designs, prototypes, user stories, acceptance criteria, and other implementation-ready artifacts.
• Apply design systems, accessibility standards, and established interaction patterns to create cohesive digital experiences.
• Translate product concepts and experience strategies into clear requirements and developer-ready documentation.
• Manage and prioritize product backlogs, balancing customer value, business priorities, dependencies, and technical considerations.
• Partner closely with UX, engineering, analytics, QA, merchandising, marketing, operations, and business stakeholders throughout delivery.
Drive Product Evolution, Optimization, and Practice Maturity
• Monitor product performance, customer behavior, adoption metrics, and business results to identify optimization opportunities.
• Lead iterative improvements through experimentation, analytics, usability findings, customer feedback, and post-launch learning.
• Present recommendations, tradeoffs, and product direction to stakeholders and leadership audiences.
• Influence roadmap decisions by connecting customer insights, business priorities, and delivery realities.
• Contribute to the evolution of product practices, UX collaboration models, documentation standards, AI-enabled workflows, and team effectiveness.
Advance Personal and Professional Expertise Through Individual Development Efforts
• Maintain expertise in digital product management, customer experience, ecommerce, retail technology, AI, and emerging industry trends.
• Explore and adopt new tools, workflows, and methodologies that improve product discovery, communication, and delivery effectiveness.
• ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
• Bachelor's Degree in Business, Computer Science, Information Systems, User Experience, Digital Product Design, Marketing, Human-Computer Interaction, or related discipline, or equivalent relevant experience in digital product management, customer experience, UX/product design, business analysis, or digital commerce
• 7+ years of experience in digital product management, digital experience strategy, UX design, product design, ecommerce, customer experience, retail technology, omnichannel commerce, or related digital solutioning roles
• Strongly preferred experience operating in hybrid product management and UX/product design roles, with the ability to contribute across product strategy, customer experience definition, workflow creation, wireframing, prototyping, and agile delivery
• Experience leading customer-facing digital products, ecommerce platforms, mobile applications, retail technology initiatives, or omnichannel customer experiences within agile product development environments
• Experience independently leading complex digital initiatives from discovery through delivery with limited oversight
• Experience translating customer needs, operational challenges, business objectives, and technical considerations into scalable digital product solutions and implementation-ready artifacts
• Experience creating and guiding user stories, workflows, wireframes, mockups, prototypes, journey maps, acceptance criteria, functional requirements, or related delivery documentation
• Experience leveraging customer research, analytics, experimentation, usability insights, session replay tools, or testing methodologies to inform product decisions and experience direction
• Experience collaborating cross-functionally with product managers, UX designers, developers, analysts, QA teams, marketers, and business stakeholders to align product strategy and delivery execution
• Experience utilizing or contributing to design systems, reusable patterns, and scalable interaction standards across digital products preferred
• Familiarity with AI-assisted workflows and modern digital tools that support ideation, prototyping, documentation, research synthesis, and delivery enablement preferred
• Experience supporting iterative product delivery, backlog management, sprint planning, roadmap prioritization, and agile execution practices preferred
KNOWLEDGE, SKILLS AND ABILITY:
• Strong product thinking with the ability to translate customer needs, business objectives, operational considerations, and technical constraints into actionable digital solutions
• Strong fluency across both product management and UX disciplines, with the ability to navigate seamlessly between customer experience definition, product strategy, agile execution, and delivery enablement
• Ability to balance strategic product thinking with customer experience design principles to create intuitive, scalable, and commercially effective digital solutions
• Ability to independently lead complex digital initiatives with minimal oversight while aligning cross-functional teams around product direction and delivery priorities
• Strong communication, facilitation, collaboration, and stakeholder management skills with the ability to influence product direction and organizational alignment
• Ability to create and guide implementation-ready artifacts including user stories, workflows, acceptance criteria, mockups, wireframes, prototypes, journey maps, and functional documentation
• Familiarity with customer experience principles, ecommerce best practices, responsive/mobile-first experiences, retail technology ecosystems, and usability standards
• Comfort utilizing AI-assisted workflows, analytics platforms, modern collaboration tools, and emerging technologies to accelerate ideation, visualization, decision-making, and delivery effectiveness
• Strong organizational, prioritization, analytical, and problem-solving skills within agile and iterative product development environments
• Ability to navigate ambiguity, identify strategic opportunities, and proactively drive product discovery, solution exploration, and continuous optimization efforts
• Passion for building intuitive digital experiences and solving customer and business problems through technology, innovation, and experience-led product thinking
TRAVEL REQUIREMENTS: N/A
PHYSICAL REQUIREMENTS:
Regularly completes computer work.
WORK ENVIRONMENT: Office
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops