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Digital Advertising Jobs (NOW HIRING)

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist- Marketplaces

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist - Marketplaces to elevate Pattern's already-thriving Walmart advertising practice. Walmart is one of our most significant and fast-expanding marketplace ...

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All JobsDigital Advertising Jobs

Digital Advertising information

See salary details

$34K

$95.7K

$399.5K

How much do digital advertising jobs pay per year?

As of Jul 3, 2026, the average yearly pay for digital advertising in the United States is $95,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising vs Digital Marketing?

AspectDigital AdvertisingDigital Marketing
FocusPaid campaigns and ad placementsOverall online marketing strategies
SkillsAd platforms, targeting, analyticsContent creation, SEO, social media
CredentialsCertifications in ad platforms (e.g., Google Ads)SEO, content marketing certifications
Work EnvironmentAdvertising agencies, in-house marketing teams

Digital Advertising primarily involves creating and managing paid ad campaigns across various platforms, focusing on immediate reach and conversions. Digital Marketing encompasses a broader range of online strategies, including content, SEO, social media, and email marketing, aimed at building brand awareness and engagement. While digital advertising is a subset of digital marketing, both roles often overlap and require similar skills and certifications.

How much do digital marketers get paid?

Digital marketers' salaries vary based on experience, location, and skill level, but the average annual pay ranges from $50,000 to $85,000. Entry-level positions typically start around $40,000, while experienced professionals with skills in SEO, SEM, and analytics can earn over $100,000. Certifications and proficiency with tools like Google Ads and social media platforms can influence compensation.

What is digital advertising?

Digital advertising refers to the promotion of products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It involves using digital platforms to reach targeted audiences with various ad formats, including display ads, video ads, and sponsored content. Digital advertising allows businesses to track performance in real time and optimize their campaigns for better results. It is a crucial part of modern marketing strategies due to its wide reach and ability to precisely target potential customers.

Will AI replace digital marketers?

AI can automate certain tasks in digital advertising, such as data analysis, ad targeting, and campaign optimization, but it is unlikely to fully replace digital marketers. Human skills like strategic planning, creativity, and understanding consumer behavior remain essential for effective digital marketing campaigns.

What is a digital advertising job?

A digital advertising job involves creating, managing, and optimizing online advertising campaigns across platforms such as social media, search engines, and websites. Professionals in this field use tools like Google Ads and analytics software to target audiences, improve ad performance, and achieve marketing goals.

What are the key skills and qualifications needed to thrive as a Digital Advertising Specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need a strong grasp of marketing principles, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, analytics tools, and relevant certifications (e.g., Google Ads Certification) is typically required. Creativity, adaptability, and strong communication skills help professionals excel in crafting compelling campaigns and collaborating with cross-functional teams. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and achieving business goals in a fast-evolving digital landscape.

How does a digital advertising professional typically collaborate with other teams within a company?

Digital advertising professionals frequently work cross-functionally, partnering with creative teams to develop compelling ad content, coordinating with data analysts to track and optimize campaign performance, and aligning with sales or product teams to ensure marketing efforts support broader business goals. Effective communication and project management skills are essential, as campaigns often require input from multiple departments to ensure messaging is consistent and objectives are met. This collaborative environment fosters both creativity and strategic thinking, offering opportunities to learn from diverse perspectives and grow within the organization.

What jobs pay $500,000 a year in the US?

In digital advertising, high-level roles such as Chief Marketing Officers, Vice Presidents of Advertising, or Agency Partners can earn $500,000 or more annually, especially with extensive experience, leadership responsibilities, and performance bonuses. These positions often require advanced skills in strategic planning, data analysis, and management, along with a strong industry reputation and sometimes executive certifications.
More about Digital Advertising jobs
What cities are hiring for Digital Advertising jobs? Cities with the most Digital Advertising job openings:
What are the most commonly searched types of Digital Advertising jobs? The most popular types of Digital Advertising jobs are:
What states have the most Digital Advertising jobs? States with the most job openings for Digital Advertising jobs include:
What job categories do people searching Digital Advertising jobs look for? The top searched job categories for Digital Advertising jobs are:
Digital Advertising jobs near you
Infographic showing various Digital Advertising job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $95,671 per year, or $46 per hour.
Digital Advertising Fellow (On Site - Washington, DC)

Digital Advertising Fellow (On Site - Washington, DC)

Rational 360

Washington, DC • On-site

$20/hr

Full-time

Posted 22 days ago

Job description

Rational 360 is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns.

In this role, you will receive hands-on training with digital advertising platforms – such as Meta, Google, Stackadapt, X, LinkedIn, and more. The fellow will also learn about media planning and overall digital strategy as it applies to advertising. Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish.

Rational 360 represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

About Rational 360

Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.

With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Requirements

  • 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
  • Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
  • Superior communication skills: comfortable managing and handling internal and external communications with grace and ease
  • Experience with reporting on paid/owned/earned social media
  • Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
  • Extreme attention to detail and strong writing skills are required
  • Ability to work both independently and as a collaborative team

Bonus Points:

  • Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML knowledge is a plus
  • Basic knowledge of organic search engine optimization is a plus

Benefits

The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $20/hour.

Fellows will work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.