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Digital Advertising Jobs in Michigan (NOW HIRING)

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training. One of the unique advantages of joining Shift as a ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training. One of the unique advantages of joining Shift as a ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training. One of the unique advantages of joining Shift as a ...

ProActivate

Digital Sales Manager

Troy, MI · On-site

The candidate will work at a partnership/consultant level as an expert in digital advertising with account executives, agencies, and advertisers. * The candidate will work in tandem with the VP of ...

Wkmg

Director of Digital Sales

Detroit, MI · On-site

$100 - $130/hr

Strong understanding of digital advertising products, campaign strategy, and performance metrics. * Excellent leadership, communication, and motivational skills. * Data-driven mindset with the ...

Stellantis

Marketing Covenant Manager

Auburn Hills, MI · On-site

Oversee compliance monitoring for dealer websites, digital advertising, pricing standards, CRM requirements, and data-sharing obligations. * Coordinate audits conducted by compliance partners ...

New

ClickOrlando

Director of Digital Sales

Detroit, MI · On-site

Strong understanding of digital advertising products, campaign strategy, and performance metrics. * Excellent leadership, communication, and motivational skills. * Data-driven mindset with the ...

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Showing results 1-20

All JobsDigital Advertising JobsDigital Advertising Jobs in Michigan

Digital Advertising information

See Michigan salary details

$29.6K

$83.4K

$348.2K

How much do digital advertising jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital advertising in Michigan is $83,387.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $85,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising vs Digital Marketing?

AspectDigital AdvertisingDigital Marketing
FocusPaid campaigns and ad placementsOverall online marketing strategies
SkillsAd platforms, targeting, analyticsContent creation, SEO, social media
CredentialsCertifications in ad platforms (e.g., Google Ads)SEO, content marketing certifications
Work EnvironmentAdvertising agencies, in-house marketing teams

Digital Advertising primarily involves creating and managing paid ad campaigns across various platforms, focusing on immediate reach and conversions. Digital Marketing encompasses a broader range of online strategies, including content, SEO, social media, and email marketing, aimed at building brand awareness and engagement. While digital advertising is a subset of digital marketing, both roles often overlap and require similar skills and certifications.

What is digital advertising?

Digital advertising refers to the promotion of products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It involves using digital platforms to reach targeted audiences with various ad formats, including display ads, video ads, and sponsored content. Digital advertising allows businesses to track performance in real time and optimize their campaigns for better results. It is a crucial part of modern marketing strategies due to its wide reach and ability to precisely target potential customers.

What are the key skills and qualifications needed to thrive as a digital advertising specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need a strong grasp of marketing principles, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, analytics tools, and relevant certifications (e.g., Google Ads Certification) is typically required. Creativity, adaptability, and strong communication skills help professionals excel in crafting compelling campaigns and collaborating with cross-functional teams. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and achieving business goals in a fast-evolving digital landscape.

How does a digital advertising professional typically collaborate with other teams within a company?

Digital advertising professionals frequently work cross-functionally, partnering with creative teams to develop compelling ad content, coordinating with data analysts to track and optimize campaign performance, and aligning with sales or product teams to ensure marketing efforts support broader business goals. Effective communication and project management skills are essential, as campaigns often require input from multiple departments to ensure messaging is consistent and objectives are met. This collaborative environment fosters both creativity and strategic thinking, offering opportunities to learn from diverse perspectives and grow within the organization.
What are the most commonly searched types of Digital Advertising jobs in Michigan? The most popular types of Digital Advertising jobs in Michigan are:
What cities in Michigan are hiring for Digital Advertising jobs? Cities in Michigan with the most Digital Advertising job openings:
Digital Advertising jobs near you
Infographic showing various Digital Advertising job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,387 per year, or $40.1 per hour.

Digital Analyst II

Shift Digital

Birmingham, MI

$93K - $111K/yr

Full-time

Re-posted 8 days ago

Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.
Qualifications
  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

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