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Digital Advertising Jobs in Michigan (NOW HIRING)

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Digital Advertising information

See Michigan salary details

$29.6K

$83.4K

$348.2K

How much do digital advertising jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital advertising in Michigan is $83,387.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $85,000.00 per year, depending on experience, location, and employer.

What is digital advertising?

Digital advertising refers to the promotion of products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It involves using digital platforms to reach targeted audiences with various ad formats, including display ads, video ads, and sponsored content. Digital advertising allows businesses to track performance in real time and optimize their campaigns for better results. It is a crucial part of modern marketing strategies due to its wide reach and ability to precisely target potential customers.

How does a digital advertising professional typically collaborate with other teams within a company?

Digital advertising professionals frequently work cross-functionally, partnering with creative teams to develop compelling ad content, coordinating with data analysts to track and optimize campaign performance, and aligning with sales or product teams to ensure marketing efforts support broader business goals. Effective communication and project management skills are essential, as campaigns often require input from multiple departments to ensure messaging is consistent and objectives are met. This collaborative environment fosters both creativity and strategic thinking, offering opportunities to learn from diverse perspectives and grow within the organization.

What are the key skills and qualifications needed to thrive as a digital advertising specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need a strong grasp of marketing principles, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, analytics tools, and relevant certifications (e.g., Google Ads Certification) is typically required. Creativity, adaptability, and strong communication skills help professionals excel in crafting compelling campaigns and collaborating with cross-functional teams. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and achieving business goals in a fast-evolving digital landscape.

What is the difference between Digital Advertising vs Digital Marketing?

AspectDigital AdvertisingDigital Marketing
FocusPaid campaigns and ad placementsOverall online marketing strategies
SkillsAd platforms, targeting, analyticsContent creation, SEO, social media
CredentialsCertifications in ad platforms (e.g., Google Ads)SEO, content marketing certifications
Work EnvironmentAdvertising agencies, in-house marketing teams

Digital Advertising primarily involves creating and managing paid ad campaigns across various platforms, focusing on immediate reach and conversions. Digital Marketing encompasses a broader range of online strategies, including content, SEO, social media, and email marketing, aimed at building brand awareness and engagement. While digital advertising is a subset of digital marketing, both roles often overlap and require similar skills and certifications.

Is digital advertising a good career?

Digital advertising is a growing field offering opportunities in areas such as campaign management, data analysis, and content creation. It requires skills in marketing tools, analytics, and often certifications like Google Ads or Facebook Blueprint. The industry provides diverse roles with potential for advancement and remote work options.

What are the most commonly searched types of Digital Advertising jobs in Michigan?

The most popular types of Digital Advertising jobs in Michigan are:

What cities in Michigan are hiring for Digital Advertising jobs?

Cities in Michigan with the most Digital Advertising job openings:

Digital Advertising jobs near you
Infographic showing various Digital Advertising job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $83,387 per year, or $40.1 per hour.

Digital Marketing & Web Strategist

Wedgwood Christian Services

Grand Rapids, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

New

Job description

Wedgwood Christian Services is seeking a creative, analytical Digital Marketing & Web Strategist to lead and strengthen our digital presence. This position manages website strategy and development, digital advertising, SEO, marketing automation, analytics, and CRM integrations while ensuring consistent and impactful communication across digital platforms.

Key Responsibilities

  • Manage and enhance Wedgwood’s website, including functionality, updates, landing pages, and user experience.

  • Develop and execute digital marketing, advertising, SEO, and Google Ads strategies.

  • Analyze website, advertising, keyword, and social media performance to identify opportunities and improve results.

  • Lead automated marketing and segmented communication initiatives.

  • Partner with Marketing, Advancement, IT, and external vendors on campaigns, CRM integrations, and digital projects.

  • Create digital advertising content, including messaging and visuals.

  • Support A/V, streaming, organizational events, and other department initiatives.

  • Monitor Wedgwood’s online presence and help maintain brand consistency and reputation.

  • Provide regular updates on project progress, performance, and next steps.

Qualifications

  • Bachelor’s degree in marketing, web development, advertising, communications, or a related field.

  • At least three years of relevant experience in digital marketing, website management, marketing automation, advertising, or analytics.

  • Experience with website management and development tools; WordPress experience preferred.

  • Proficiency with Google Analytics, Google Ads, SEO practices, and social media management tools.

  • Demonstrated ability to develop effective digital campaigns, analyze performance, and adjust strategies to improve results.

  • Strong written and verbal communication skills with excellent attention to detail.

  • Ability to take initiative, work independently, and collaborate across departments.

  • Photography, videography, and editing experience preferred.

  • Subscription to the Statement of Faith of Wedgwood Christian Services and agreement with the agency’s mission, purpose, and objectives.

BENEFITS:

  • 403b Retirement Plan with Employer Match
  • Medical plans with great coverage options
  • Free supplemental virtual PCP care with medical plan
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Dental and vision plans
  • Pet insurance
  • Legal insurance
  • A Locally Partnered Employee Assistance Program
  • Competitive paid time off
  • Direct deposit
  • Federal Student Loan Forgiveness through PSLF
  • Paid Holidays
  • We also offer a variety of employer paid benefits for full time staff
    • Short term disability
    • Long term disability
    • Life insurance up to 2x your annual salary
  • No-cost, employer paid training and re-certification provided to staff
  • Wedgwood is proud to offer a full gymnasium with an attached 24hr wellness center that houses a wide variety of workout equipment. Wedgwood is happy to provide this space to our staff at no cost.
  • Through community partnerships, Wedgwood employees and in some cases family members, are eligible for application and tuition fee discounts for several local colleges and universities.

Wedgwood Christian Services

Since 1960, Wedgwood Christian Services has been dedicated to aggressively taking on the toughest problems facing children and families through residential care, counseling services, and community programs. Our goal is to support and help restore the physical, social, intellectual, emotional and spiritual well-being of children, adults, and families in our community.

Wedgwood is a local West Michigan agency, with offices bordering the coast of the beautiful Lake Michigan. Our main office is headquartered in Grand Rapids, Michigan, ranked in the top tier of the Best Places to Live in America according to Business Insider.
Mission: Wedgwood Christian Services extends God's love to youth, adults, and families through professional counseling and educational services.
Core Values: Integrity, Compassion, Excellence, and Diversity