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Digital Advertising Manager Jobs in Michigan (NOW HIRING)

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website ...

ProActivate

Digital Sales Manager

Troy, MI · On-site

The candidate will work at a partnership/consultant level as an expert in digital advertising with ... The candidate will have management of the digital sales pipeline, including the formation of ...

Atlas Copco

Plan, manage, and optimize paid digital advertising and social media campaigns across Google, LinkedIn, and other digital platforms. * Measure, analyze, and report on digital marketing performance ...

Madonna University

Marketing Manager

Livonia, MI · On-site

This role oversees the digital advertising strategy, content development, website experience, and ... Manage digital asset systems - Maintains an organized, searchable library of photos, videos, and ...

ClickOrlando

Director of Digital Sales

Detroit, MI · On-site

Oversee category strategies, pricing, packaging, and inventory management across all digital ... Strong understanding of digital advertising products, campaign strategy, and performance metrics.

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Michigan

Digital Advertising Manager information

See Michigan salary details

$28.8K

$77K

$114.2K

How much do digital advertising manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for digital advertising manager in Michigan is $77,017.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,800.00 and $97,200.00 per year, depending on experience, location, and employer.

What are some typical challenges Digital Advertising Managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a Digital Advertising Manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a Digital Advertising Manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the most commonly searched types of Digital Advertising jobs in Michigan? The most popular types of Digital Advertising jobs in Michigan are:
What cities in Michigan are hiring for Digital Advertising Manager jobs? Cities in Michigan with the most Digital Advertising Manager job openings:
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Michigan as of July 2026, with employment types broken down into 1% Locum Tenens, 85% Full Time, 10% Part Time, 3% Contract, and 1% Nights. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution, with an average salary of $77,017 per year, or $37 per hour.

Digital Analyst II

Shift Digital

Birmingham, MI

$93K - $111K/yr

Other

Re-posted 29 days ago

Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.
Qualifications
  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

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