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Digital Advertising Jobs (NOW HIRING)

Pattern

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

DealerOn

Digital Advertising Consultant

$41K - $57K/yr

The Digital Advertising Consultant will manage and optimize multi-channel advertising campaigns for our automotive dealer clients. This role is responsible for the execution, analysis, and ...

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All JobsDigital Advertising Jobs

Digital Advertising information

See salary details

$34K

$95.7K

$399.5K

How much do digital advertising jobs pay per year?

As of Jun 12, 2026, the average yearly pay for digital advertising in the United States is $95,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What job makes $10,000 a month without a degree?

In digital advertising, roles such as freelance media buyers or digital marketing consultants can earn $10,000 or more per month through client management and ad campaigns, often requiring skills in platforms like Facebook Ads or Google Ads. Success depends on experience, results, and building a strong client base, rather than formal education.

What is the difference between Digital Advertising vs Digital Marketing?

AspectDigital AdvertisingDigital Marketing
FocusPaid campaigns and ad placementsOverall online marketing strategies
SkillsAd platforms, targeting, analyticsContent creation, SEO, social media
CredentialsCertifications in ad platforms (e.g., Google Ads)SEO, content marketing certifications
Work EnvironmentAdvertising agencies, in-house marketing teams

Digital Advertising primarily involves creating and managing paid ad campaigns across various platforms, focusing on immediate reach and conversions. Digital Marketing encompasses a broader range of online strategies, including content, SEO, social media, and email marketing, aimed at building brand awareness and engagement. While digital advertising is a subset of digital marketing, both roles often overlap and require similar skills and certifications.

What is digital advertising?

Digital advertising refers to the promotion of products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It involves using digital platforms to reach targeted audiences with various ad formats, including display ads, video ads, and sponsored content. Digital advertising allows businesses to track performance in real time and optimize their campaigns for better results. It is a crucial part of modern marketing strategies due to its wide reach and ability to precisely target potential customers.

What is a digital advertising job?

A digital advertising job involves creating, managing, and optimizing online advertising campaigns across platforms such as social media, search engines, and websites. Professionals in this field use tools like Google Ads and analytics software to target audiences, improve ad performance, and achieve marketing goals. Skills in data analysis, creativity, and knowledge of digital marketing strategies are essential for success.

What are the key skills and qualifications needed to thrive as a Digital Advertising Specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need a strong grasp of marketing principles, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, analytics tools, and relevant certifications (e.g., Google Ads Certification) is typically required. Creativity, adaptability, and strong communication skills help professionals excel in crafting compelling campaigns and collaborating with cross-functional teams. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and achieving business goals in a fast-evolving digital landscape.

How does a digital advertising professional typically collaborate with other teams within a company?

Digital advertising professionals frequently work cross-functionally, partnering with creative teams to develop compelling ad content, coordinating with data analysts to track and optimize campaign performance, and aligning with sales or product teams to ensure marketing efforts support broader business goals. Effective communication and project management skills are essential, as campaigns often require input from multiple departments to ensure messaging is consistent and objectives are met. This collaborative environment fosters both creativity and strategic thinking, offering opportunities to learn from diverse perspectives and grow within the organization.

Is digital advertising a good career?

Digital advertising is a growing field offering opportunities in areas such as campaign management, data analysis, and content creation. It requires skills in marketing, analytics tools, and often benefits from certifications like Google Ads or Facebook Blueprint. The industry provides diverse roles with potential for advancement and remote work options.

What are the 4 types of digital marketing?

Digital advertising professionals often work with four main types of digital marketing: search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. These methods utilize various online channels and tools to reach target audiences and achieve marketing goals.
More about Digital Advertising jobs
What cities are hiring for Digital Advertising jobs? Cities with the most Digital Advertising job openings:
What are the most commonly searched types of Digital Advertising jobs? The most popular types of Digital Advertising jobs are:
What states have the most Digital Advertising jobs? States with the most job openings for Digital Advertising jobs include:
What job categories do people searching Digital Advertising jobs look for? The top searched job categories for Digital Advertising jobs are:
Digital Advertising jobs near you
Infographic showing various Digital Advertising job openings in the United States as of June 2026, with employment types broken down into 42% Full Time, 54% Part Time, and 4% Temporary. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $95,671 per year, or $46 per hour.
Senior Digital Advertising Specialist

Senior Digital Advertising Specialist

SASSO

Baton Rouge, LA • Remote

Full-time

Posted 23 days ago

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.


ESSENTIAL DUTIES & RESPONSIBILITIES:


  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.


REQUIREMENTS:


Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5-8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:

  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.

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