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Digital Advertising Jobs in Baton Rouge, LA (NOW HIRING)

Louisiana Radio Network

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Advertising Account Executive

Baton Rouge, LA · On-site

$45K - $70K/yr

... advertising sales representative to join our established sales team. For more than 48 years ... We offer our clients multi-media marketing campaigns comprised of radio, print, digital, and ...

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All JobsDigital Advertising JobsDigital Advertising Jobs in Baton Rouge, LA

Digital Advertising information

See Baton Rouge, LA salary details

$26.7K

$75.1K

$313.6K

How much do digital advertising jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital advertising in Baton Rouge, LA is $75,097.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,200.00 and $76,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising vs Digital Marketing?

AspectDigital AdvertisingDigital Marketing
FocusPaid campaigns and ad placementsOverall online marketing strategies
SkillsAd platforms, targeting, analyticsContent creation, SEO, social media
CredentialsCertifications in ad platforms (e.g., Google Ads)SEO, content marketing certifications
Work EnvironmentAdvertising agencies, in-house marketing teams

Digital Advertising primarily involves creating and managing paid ad campaigns across various platforms, focusing on immediate reach and conversions. Digital Marketing encompasses a broader range of online strategies, including content, SEO, social media, and email marketing, aimed at building brand awareness and engagement. While digital advertising is a subset of digital marketing, both roles often overlap and require similar skills and certifications.

What is digital advertising?

Digital advertising refers to the promotion of products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It involves using digital platforms to reach targeted audiences with various ad formats, including display ads, video ads, and sponsored content. Digital advertising allows businesses to track performance in real time and optimize their campaigns for better results. It is a crucial part of modern marketing strategies due to its wide reach and ability to precisely target potential customers.

What are the key skills and qualifications needed to thrive as a digital advertising specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need a strong grasp of marketing principles, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, analytics tools, and relevant certifications (e.g., Google Ads Certification) is typically required. Creativity, adaptability, and strong communication skills help professionals excel in crafting compelling campaigns and collaborating with cross-functional teams. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and achieving business goals in a fast-evolving digital landscape.

How does a digital advertising professional typically collaborate with other teams within a company?

Digital advertising professionals frequently work cross-functionally, partnering with creative teams to develop compelling ad content, coordinating with data analysts to track and optimize campaign performance, and aligning with sales or product teams to ensure marketing efforts support broader business goals. Effective communication and project management skills are essential, as campaigns often require input from multiple departments to ensure messaging is consistent and objectives are met. This collaborative environment fosters both creativity and strategic thinking, offering opportunities to learn from diverse perspectives and grow within the organization.

What are the most commonly searched types of Digital Advertising jobs in Baton Rouge, LA?

The most popular types of Digital Advertising jobs in Baton Rouge, LA are:

Digital Advertising jobs near you
Infographic showing various Digital Advertising job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 83% In-person, 3% Hybrid, and 14% Remote job distribution, with an average salary of $75,097 per year, or $36.1 per hour.

Senior Digital Advertising Specialist

SASSO

Baton Rouge, LA • Remote

Full-time

Re-posted 28 days ago

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.


ESSENTIAL DUTIES & RESPONSIBILITIES:


  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.


REQUIREMENTS:


Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5-8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:

  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.

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