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Digital Advertising Manager Jobs in Baton Rouge, LA

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Advertising Account Executive

Baton Rouge, LA · On-site

$45K - $70K/yr

  • Medical

  • Dental

  • Vision

  • Life

We offer our clients multi-media marketing campaigns comprised of radio, print, digital, and ... Managing and building a full pipeline of existing and prospective clients across various industries.

The N2 Company

Territory Sales Manager

Baton Rouge, LA · On-site

$132K/yr

Position Summary We're seeking a Territory Sales Manager (known to N2 as Area Directors) to launch ... targeted digital advertising, and creative community events. Our portfolio includes 800+ custom ...

The N2 Company

Territory Sales Manager

Baton Rouge, LA

$132K/yr

Position Summary We're seeking a Territory Sales Manager (known to N2 as Area Directors) to launch ... targeted digital advertising, and creative community events. Our portfolio includes 800+ custom ...

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Baton Rouge, LA

Digital Advertising Manager information

See Baton Rouge, LA salary details

$31.7K

$84.9K

$125.8K

How much do digital advertising manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital advertising manager in Baton Rouge, LA is $84,860.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,800.00 and $107,100.00 per year, depending on experience, location, and employer.

What are some typical challenges digital advertising managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a digital advertising manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the most commonly searched types of Digital Advertising jobs in Baton Rouge, LA?

The most popular types of Digital Advertising jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Advertising Manager jobs?

Cities near Baton Rouge, LA with the most Digital Advertising Manager job openings:

Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $84,860 per year, or $40.8 per hour.

Senior Digital Advertising Specialist

SASSO

Baton Rouge, LA • Remote

Full-time

Re-posted 28 days ago

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.


ESSENTIAL DUTIES & RESPONSIBILITIES:


  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.


REQUIREMENTS:


Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5-8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:

  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.

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