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Digital Account Manager information
See Iowa salary details
$32.4K - $37.9K
5% of jobs
$37.9K - $43.3K
7% of jobs
$43.3K - $48.8K
12% of jobs
$49K is the 25th percentile. Wages below this are outliers.
$48.8K - $54.3K
19% of jobs
The median wage is $56.6K / yr.
$54.3K - $59.7K
16% of jobs
$59.7K - $65.2K
9% of jobs
$68.6K is the 75th percentile. Wages above this are outliers.
$65.2K - $70.7K
11% of jobs
$70.7K - $76.1K
11% of jobs
$76.1K - $81.6K
7% of jobs
$81.6K - $87.1K
2% of jobs
$87.1K - $92.5K
1% of jobs
$32.4K
$61.1K
$92.5K
How much do digital account manager jobs pay per year?
How does a digital account manager typically collaborate with creative and technical teams to deliver successful campaigns?
What is a digital account manager?
A digital account manager coordinates digital content for brands or companies. As a digital account manager, you work with the marketing department to improve your company’s web presence. Job duties include creating strategies to meet your client’s digital marketing goals, determining web content to increase traffic, and monitoring social media posts. Qualifications to become a digital account manager include marketing experience and familiarity with utilizing social media, SEO (search engine optimization), PPC (pay-per-click), SEM (search engine marketing), and other digital strategies to promote your company.
What is the difference between Digital Account Manager vs Social Media Manager?
| Aspect | Digital Account Manager | Social Media Manager |
|---|---|---|
| Primary Focus | Managing digital advertising campaigns and client accounts | Creating and executing social media content and strategies |
| Required Skills | Digital marketing, client communication, analytics | Content creation, social media platforms, community engagement |
| Work Environment | Agency or client-side digital marketing teams | Marketing or communications teams, social media agencies |
| Certifications | Google Ads, Facebook Blueprint, digital marketing certifications | Social media certifications, content marketing courses |
The Digital Account Manager and Social Media Manager roles overlap in digital marketing skills and work environments. However, the Digital Account Manager primarily handles client accounts and digital ad campaigns, while the Social Media Manager focuses on social media content and community engagement. Both roles require digital marketing knowledge and certifications, but their day-to-day tasks differ based on campaign management versus content creation.
What does a digital account manager do?
What are the key skills and qualifications needed to thrive as a digital account manager, and why are they important?

Full-time
Re-posted 22 days ago
GlaxoSmithKline rating
8.9
Based on 19 frontline employees who took The Breakroom Quiz
9th of 86 rated pharmaceutical
Job description
Territory to Include, but not limited to: Cedar Rapids, Des Moines, and Dubuque, Iowa
Relocation assistance is not provided
Role Overview:
For more than 140 years, GSK has pioneered novel research methods and technologies to help protect people from infectious diseases. Our vaccines portfolio of more than 20 marketed vaccines is the broadest in the industry, helping to protect people throughout their lives. We believe prevention, at scale and for impact, is the best health investment for society, patients, and the economy. Vaccine-preventable diseases are a significant burden on society and healthcare systems; approximately $1 trillion in productivity is lost each year due to preventable conditions. This includes the impact from the 330,000 older adults hospitalized globally each year with RSV, approximately 1 in 3 people who will develop shingles in their lifetime and the 3-11% of people infected with seasonal influenza each year. Our portfolio will reach over 1 billion people globally this decade. Each year, about 40% of children globally receive a GSK vaccine and GSK is well-placed to lead in the growing adult immunization market. GSK's US vaccines business is designed to support the unique needs of the customer base in the given geography. There are multiple customer-facing roles, each with unique customers/call points, but all dependent upon a high degree of collaboration.
Position Summary:
The Vaccine Account Manager (VAM) is pivotal in owning the B2B customer relationship in the largest and most complex healthcare delivery networks (e.g. Health systems/HSs, State CDC Awardees, major health departments and Federally Qualified Health Systems/FQHCs). The role of the VAM is to serve as the primary liaison with our largest customers and to engage C/D level clinical & non-clinical stakeholders to understand unique customer needs & priorities and to deliver a customized value proposition. The VAM must possess strong customer engagement skills, knowledge of healthcare contracting and customer-specific decision making, and the ability to work across a complex group of internal and external stakeholders. This role requires a strategic professional who can build relationships with complex healthcare organizations, navigate formulary processes, and ensure optimal patient access to vaccines. The VAM leverages and coordinates with field teams to achieve and exceed ambitious sales growth of our vaccine portfolio within integrated delivery networks.
Responsibilities:
Strategic Account Development and Management
Build partnerships with large-organized customers, incl. HSs, Public Awardees & FQHCs and key decision-makers (e.g. Chief Medical Officers, Pharmacy Directors, Infectious Disease Specialists and P&T Committee members)
Identify the customer's objectives/goals and how vaccination efforts can help support
Develop robust customer-specific and area Business Plans leading to Good Selling Outcomes/GSO (e.g. stakeholder mapping, budget cycles, formulary timelines and business reviews)
Navigate complex organizational structures to identify clinical operational and financial influencers to progress on vaccine access/formulary status, policy/protocol, stocking and pull through
Work closely with Public Sector decision makers to advance immunization efforts and address local policy shifts. Represent needs to Field and HQ leadership for timely support
Strategically manage key accounts through comprehensive business review, knowledgeable contract performance discussions, organization of educational programs and attendance at key customer meetings and medical conferences
Sales Excellence & Revenue Generation
Achieve or exceed customer-specific targets, incl. volume, IZ rates, market share, annual sales targets for vaccine portfolio
Define and achieve customer-specific objectives and GSOs with KPIs for success.
Support the contracting process in partnership with Contracting Specialists
Execute consultative selling processes to position vaccines as a leading intervention
Cross-Functional Collaboration
"Quarterback" VBU needs and objectives and work with Sales leadership to guide local Sales teams operating within the customer network. Coordinate organizational support to meet customer needs.
Support vaccination programs within and across channels including strong referrals to Retail pharmacy setting, Adjudication support and utilization of digital platforms, as appropriate
Partner with internal teams (E.g. Contracting Specialists, OPAS/HSDs, Medical Affairs and Marketing) to compliantly offer relevant resources and present the clinical, economic and operational value of vaccines
Collaborate with Market Access to address coverage, reimbursement, and contracting challenges
Clinical & Scientific Expertise
Develop expertise in vaccines, disease states, immunization guidelines, and competitive landscape
Provide evidence-based clinical education to healthcare professionals on vaccine efficacy, safety profiles, and administration protocols
Stay current with CDC guidelines, Medical Society recommendations and Health Quality metrics
Market Intelligence & Analysis
Analyze key account performance, market trends, competitive activities, and formulary landscape to identify growth opportunities
Provide market feedback to internal stakeholders on positioning and pricing
Administrative & Compliance
Maintain detailed customer interaction and activity records in CRM systems
Complete required training programs, certifications, and compliance modules
Ensure all promotional activities comply with pharmaceutical regulations and company policies
Success Metrics & Key Performance indicators:
Annual Sales Target achievement at the customer and territory level
Stakeholder Mapping Completion and Decision-Maker access in assigned accounts
Other metrics to be defined by the organization (e.g. IZ rates, market shares, contract performance)
Field and account coverage metrics as defined
Why you?
Basic Qualifications:
Bachelor's Degree
Must possess a combined minimum of 5 years of the following: Pharmaceutical Sales, Pharmaceutical Marketing, Payer and/or Business Development Experience
Must possess Account Management and/or Vaccine experience
Valid driver's license
Travel Required: Up to 50% (based on specific district size)
Preferred Qualifications:
Master's Degree - business, public health, hospital administration or similar field a plus
Previous vaccines sales experience
Deep knowledge of contracting in the healthcare industry
Expertise in the vaccines marketplace, GSK and competitive portfolios and customers
Deep knowledge of the Health Systems business model, organizational structure, key stakeholder roles and decision-making processes (P&T, formulary, etc.)
Experience calling on C/D level within large, complex healthcare delivery networks (e.g. IDNs)
Experience with lateral leadership in a highly matrixed organization
Key Skills/Competencies:
Advanced business acumen and analytical skills to diagnose opportunities
Strong communication, presentation (live and remote) & influencing skills to work with large customers
Ability to translate strategy to local level business and strategic account plans
Impact and influence with other Sales leaders and representatives to mobilize action plans in support of priority customers
#LI-GSK
#GSKCommercial
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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About GlaxoSmithKline
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GlaxoSmithKline is a globally recognized pharmaceutical and healthcare company based in Philadelphia, PA, USA. Originated from a merger between Glaxo Wellcome and SmithKline Beecham in 2000, the company excels in the pharmaceutical industry and holds a leading position in making medicines, vaccines, and consumer healthcare products. GSK's mission is to improve the quality of human life by enabling people to do more, feel better, and live longer. They adhere to core values of transparency, integrity, respect for people, and patient-focus, reflecting in their endeavors to conduct research and deliver innovative healthcare solutions to patients and consumers worldwide.
Industry
Scientific research and development services
Company size
10,000+ Employees
Headquarters location
Philadelphia, PA, US