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What Is a Digital Account Manager and How to Become One

What Is a Digital Account Manager?

A digital account manager coordinates digital content for brands or companies. As a digital account manager, you work with the marketing department to improve your company’s web presence. Job duties include creating strategies to meet your client’s digital marketing goals, determining web content to increase traffic, and monitoring social media posts. Qualifications to become a digital account manager include marketing experience and familiarity with utilizing social media, SEO (search engine optimization), PPC (pay-per-click), SEM (search engine marketing), and other digital strategies to promote your company.

How to Become a Digital Account Manager

The career path to becoming a Digital Account Manager involves obtaining a bachelor's degree in business, sales, marketing, or another related field. You'll need to be detail-oriented and well-versed in current marketing strategies as you'll be the liaison between a brand and the content creation team. You typically need to be familiar with social media marketing, SEO, pay-per-click advertising, and other marketing strategies. Other relevant skills you can hone include organization, communication, and problem-solving. Although the title says manager, the typical Digital Account Manager is not in a team leader role, so years of relevant experience may not be required to be considered for an open position.