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Development Marketing Manager Jobs in Michigan (NOW HIRING)

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This ...

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

THOMSON REUTERS

Product Marketing Manager

Ann Arbor, MI · Hybrid

$150K/yr

As our Product Marketing Manager , you will play a pivotal role in shaping how CoCounsel Legal is ... Experience with product positioning, audience strategy development, and/or driving customer ...

Conagra Brands

Commerce Marketing Manager

Grand Rapids, MI · Hybrid

$109K - $159K/yr

Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution and analysis to help us ...

Millerknoll

Content Marketing Manager

Holland, MI · On-site +1

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

Autodesk

Campaign Marketing Manager, Forma

Novi, MI · On-site

$88K - $109K/yr

Campaign Marketing Manager As our Campaign Marketing Manager, you will be responsible for setting ... Responsible for development and production of master campaign deliverables, creative concept and ...

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Development Marketing Manager information

What skills and qualifications are needed to be a development marketing manager?

To thrive as a Development Marketing Manager, you need expertise in marketing strategy, fundraising, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM systems, email marketing platforms, analytics tools, and digital marketing certifications is typically required. Strong communication, relationship-building, and leadership skills help you engage stakeholders and collaborate across departments. These skills ensure effective fundraising campaigns, donor engagement, and organizational growth.

What does a development marketing manager do?

A Development Marketing Manager is responsible for creating and implementing marketing strategies to support fundraising and donor engagement for organizations, often within the nonprofit or education sectors. They work closely with development and fundraising teams to promote campaigns, events, and initiatives that attract donors and increase contributions. Their duties may include managing digital marketing, overseeing communications, coordinating events, and analyzing campaign effectiveness. This role requires strong communication skills, strategic thinking, and experience in both marketing and fundraising.

How does a development marketing manager typically collaborate with fundraising or development teams?

A Development Marketing Manager works closely with fundraising or development teams to design and implement marketing strategies that support donor engagement and fundraising campaigns. This collaboration often involves coordinating messaging, creating targeted communications, and analyzing campaign effectiveness to optimize outreach efforts. Regular meetings and shared project management tools help ensure alignment on goals and timelines. By fostering open communication, the Development Marketing Manager helps maximize the impact of fundraising initiatives and ensures that marketing efforts are closely integrated with organizational development objectives.

What is the difference between Development Marketing Manager vs Fundraising Coordinator?

AspectDevelopment Marketing ManagerFundraising Coordinator
Primary FocusMarketing strategies to promote development initiativesOrganizing and executing fundraising events and campaigns
Required SkillsMarketing, communication, brandingFundraising, relationship building, event planning
Work EnvironmentMarketing departments, nonprofit organizationsNonprofits, charitable organizations, community groups
Common CertificationsMarketing certifications, nonprofit managementFundraising certifications, nonprofit certifications

The Development Marketing Manager focuses on promoting development efforts through marketing strategies, while the Fundraising Coordinator handles organizing fundraising activities. Both roles often work within nonprofit settings and require strong communication skills, but their core responsibilities differ in scope and focus.

What are the most commonly searched types of Development Marketing jobs in Michigan? The most popular types of Development Marketing jobs in Michigan are:
What are popular job titles related to Development Marketing Manager jobs in Michigan? For Development Marketing Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Development Marketing Manager jobs in Michigan look for? The top searched job categories for Development Marketing Manager jobs in Michigan are:
What cities in Michigan are hiring for Development Marketing Manager jobs? Cities in Michigan with the most Development Marketing Manager job openings:
Development Marketing Manager jobs near you

Marketing Manager

Lane Automotive

Watervliet, MI • On-site

Full-time

Re-posted 21 days ago

Lane Automotive rating

8.7

Company rating: 8.7 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

44th of 415 rated retail wholesalers

Job description

Reports to: Vice President of Marketing
Position Summary:
The Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This role works cross-functionally across the organization to achieve efficient, cost-effective objectives that drive sales, profit, growth, and alignment across our dealer and vendor network.
Supervisory Responsibilities:
The position supervises others and requires accountability for direct reports.
Key Responsibilities:
  • Assist with planning, developing, and executing all Lane Automotive initiatives.
  • Develop and maintain a twelve-month calendar of all Marketing initiatives, including advertising, co-op, and social media for all Lane Automotive brands.
  • Participate in developing and maintaining Marketing and Sales goals.
  • Secure and maintain relationships within the organization and with our industry partners.
  • Serve as the point of contact for all vendors and partners involved in marketing campaigns, including customers, suppliers, and media partners.
  • Review industry trade publications and news outlets for competitive information, innovative/creative ad content, and technologies.
  • Create and monitor reports to measure performance.
  • Conduct market research to identify trends, customer needs, and growth opportunities.
  • Oversee all co-op advertising budgets to ensure profitability and deliverables that meet partner expectations.
  • Manage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives to enhance awareness of Lane Automotive's family of brands, drive traffic, and establish a unique brand identity.
  • Create and maintain a digital media calendar in collaboration with the Creative Team.
  • Work with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.
  • Monitor private brand websites by conducting regular SEO audits, recommending and implementing optimizations, and making timely website updates in coordination with internal and external teams.
  • Analyze and report on campaign performance, providing insights for future optimization.
  • Monitor own work to ensure quality, apply feedback to improve performance, and identify opportunities to enhance and promote quality.
  • Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
  • Conduct employee performance evaluations, issue disciplinary action, and consistently enforce company policies as outlined in the employee handbook.
  • Develop and grow team (direct reports) by setting clear, achievable performance goals and offering actionable feedback to support Team Members' career growth and improve overall productivity. This role requires this leader to: Develop talent, not just manage tasks, creating a supportive and high performing environment.
  • Work in a team environment.
  • Promote and maintain a clean, safe work environment by adhering to procedures, policies, training, and regulations.
  • Ensure established policies and procedures are followed.
  • Participate in continuous improvement project team activities.
  • Assist with talent and workforce planning.
  • Other duties as assigned.

Education/Experience/Qualifications:
  • Bachelor's degree in marketing, communication, or a related field.
  • 5-7+ years of experience in marketing and/or sales experience with a working knowledge of the automotive aftermarket industry.
  • Demonstrated leadership activity in similar roles or organizations.
  • Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar.
  • Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube Ads.
  • Experience managing social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.
  • Experience in digital media and traditional media buying is a plus.
  • Experience working with SEO management software/tools is a plus.
  • Experience with project management tools

Skills & Abilities:
  • Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.
  • Excellent time management.
  • Strong quantitative and analytical skills.
  • Proficient with Microsoft Office Suite and other job-related equipment and software.
  • Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation. Excellent verbal and written communication skills.
  • Ability to read, analyze, and interpret data.
  • Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.
  • Ability to work with minimum supervision/guidance and must be self-directed.
  • Excellent problem-solving skills and sound judgment.
  • Ability to develop and foster business relationships.
  • Ability to perceive, use, understand, manage, and handle emotions.
  • Ability to understand own thoughts, feelings, and actions; and how they influence own behavior and impact others.
  • Willing to participate in Company designated training.
  • Must have knowledge of and comply with the policies and procedures contained in the company handbook.
  • Must be able to maintain confidentiality.
  • Must be able to practice safe work habits.

Physical Demands:
This office-type position requires sitting, standing, walking, stooping, kneeling, and using one's hands. It also requires operating basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Work Environment:
Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has the responsibility to ask questions when they are unsure of what those values, standards, and policies require and to act if they believe someone else is not acting consistently with those values, standards, and policies.
The information in this job description is intended to convey the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change.
At Lane Automotive, we recognize our ultimate success depends on our talented and dedicated workforce. We value the contribution each Team Member makes to our Vision "To deliver the best customer experience in every market we serve." We expect Team Members to practice values in all decisions and lead the values by action and example.
Lane Automotive Values:
Integrity: Be genuine, always do what's right even when no one is looking
Passion: A strong feeling of excitement
Innovation: Never satisfied with the status quo
Respect: Consideration for everyone, in everything we do
Accountability: Take ownership
Lane Automotive welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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