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Destination Marketing Jobs in Indiana (NOW HIRING)

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Sr. Manager, Go To Market

Indianapolis, IN · On-site

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees ... This role serves as a senior client advisor, overseeing integrated marketing campaigns while ...

PC Home Stores

Pro Trade Store Manager

New Albany, IN · On-site

... with Operations,Marketing, and E-Commerce teams · Report performance insights to executive ... of a destination-level decking & outdoor living showroom ‍ PC offers competitive wages and ...

Do it Best

Pro Trade Store Manager

New Albany, IN · On-site

... with Operations,Marketing, and E-Commerce teams • Report performance insights to executive ... destination-level decking & outdoor living showroom PC offers competitive wages and benefits ...

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All JobsDestination Marketing JobsDestination Marketing Jobs in Indiana

Destination Marketing information

See Indiana salary details

$21.9K

$43.2K

$56.6K

How much do destination marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for destination marketing in Indiana is $43,245.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,100.00 and $48,100.00 per year, depending on experience, location, and employer.

What is the highest paid position in marketing?

In marketing, the highest paid positions are typically Chief Marketing Officer (CMO) or Vice President of Marketing, responsible for overall strategy and brand management. These roles often require extensive experience, leadership skills, and a strong understanding of market trends, with salaries reflecting their seniority and impact on company revenue.

What are the key skills and qualifications needed to thrive in the Destination Marketing position, and why are they important?

Success in Destination Marketing requires expertise in market research, digital marketing strategies, and data analysis, often supported by a degree in marketing, tourism, or a related field. Familiarity with content management systems, analytics platforms like Google Analytics, and social media advertising tools is highly beneficial. Strong communication, creativity, and relationship-building skills help professionals engage target audiences and collaborate with stakeholders. These competencies are crucial for effectively promoting destinations, increasing visitor numbers, and maximizing the impact of marketing campaigns.

How much does travel marketing make?

Travel marketing professionals, including destination marketing specialists, typically earn a median annual salary of around $50,000 to $70,000, depending on experience and location. Higher salaries are common for those with advanced skills in digital marketing, data analysis, and campaign management, especially in larger organizations or competitive markets.

What is a Destination Marketing job?

A Destination Marketing job involves promoting a location, such as a city, region, or country, to attract visitors, tourists, and businesses. Professionals in this role develop marketing campaigns, manage digital and traditional advertising, collaborate with local businesses, and enhance the destination’s brand. They often work for tourism boards, convention bureaus, or marketing agencies to increase tourism, drive economic growth, and improve the destination’s appeal.

What is a destination marketer?

A destination marketer is a professional responsible for promoting a specific location to attract visitors, tourists, and events. They develop marketing strategies, manage advertising campaigns, and collaborate with local businesses and organizations to enhance the destination's appeal.

What are typical daily or weekly responsibilities for someone working in Destination Marketing?

Professionals in Destination Marketing commonly spend their days developing promotional campaigns, analyzing market trends, and creating engaging content for digital and print platforms. They collaborate closely with local businesses, tourism boards, and event organizers to coordinate marketing initiatives and partnerships. Regular responsibilities also include monitoring campaign performance metrics, managing social media accounts, and attending industry networking events or trade shows. This dynamic role requires balancing creative activities with data-driven decision-making to effectively attract and engage potential visitors.

What is the highest paying job in travel and tourism?

In destination marketing, executive roles such as Chief Marketing Officer or Director of Tourism often have the highest salaries, especially in large organizations or government agencies. These positions require extensive experience, strategic planning skills, and often involve overseeing large budgets and teams.
What are the most commonly searched types of Destination Marketing jobs in Indiana? The most popular types of Destination Marketing jobs in Indiana are:
What are popular job titles related to Destination Marketing jobs in Indiana? For Destination Marketing jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Destination Marketing jobs in Indiana look for? The top searched job categories for Destination Marketing jobs in Indiana are:
Destination Marketing jobs near you
Infographic showing various Destination Marketing job openings in Indiana as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 19% Part Time, 1% Temporary, and 5% Contract. Highlights an 95% Physical, and 5% Remote job distribution, with an average salary of $43,245 per year, or $20.8 per hour.
Digital Media Buyer & Website Manager

Digital Media Buyer & Website Manager

Fair Oaks Farms

Fair Oaks, IN • On-site

Full-time

Posted 13 hours ago

Job description

About Company:


Position: Digital Media Buyer & Website Manager

Department: Marketing

Reports to: Vice President of Sales & Marketing

Type: Full-Time; Exempt

Position Summary: The Digital Media Buyer & Website Manager is responsible for developing, executing, and optimizing paid media strategies that drive visitation, occupancy, revenue, and brand awareness for the property. This role manages the annual digital advertising budget, executes media buys across multiple digital platforms, coordinates traditional media campaigns, and oversees website content management to support seasonal promotions, events, accommodations, dining, and entertainment offerings. The ideal candidate combines analytical media buying expertise with creative digital marketing skills and a strong understanding of hospitality and tourism marketing.

Duties & Responsibilities

  • Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
  • Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
  • Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
  • Create media plans and forecast campaign performance based on business objectives and seasonal demand.
  • Track, analysis, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
  • Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
  • Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
  • Coordinate radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
  • Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
  • Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
  • Manage and maintain the property's website to ensure accurate, timely, and engaging content.
  • Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
  • Coordinate website content updates across multiple business segments and departments.
  • Optimize website pages for user experience, conversion performance, and SEO best practices.
  • Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
  • Ensure website content reflects current branding, messaging, promotions, and guest experiences.
  • Manage the annual paid media budget and track expenditures against approved allocations.
  • Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
  • Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance.
  • Develop recommendations for future media investments based on performance data and market trends.
  • Maintain accurate records of media spending, invoices, and vendor contracts.

Qualifications

  • Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
  • 3–5+ years of experience in digital media buying, digital marketing, or advertising.
  • Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Experience managing advertising budgets and performance reporting.
  • Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
  • Strong analytical, organizational, and project management skills.
  • Excellent communication and collaboration abilities.
  • Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing.
  • Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
  • Knowledge of SEO, conversion rate optimization, and website UX best practices.
  • Familiarity with radio, broadcast, and traditional media advertising.
  • Experience with marketing automation and CRM platforms.
  • Other duties as necessary.