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Destination Marketing Jobs in Indiana (NOW HIRING)

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Sr. Manager, Go To Market

Indianapolis, IN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees ... This role serves as a senior client advisor, overseeing integrated marketing campaigns while ...

Next Stop Travels

Travel Customer Representative

Fort Wayne, IN · On-site

$14.75 - $20/hr

  • PTO

... marketing teams to promote and sell our travel packages and services - Stay up-to-date with industry trends and new travel destinations to continuously improve our offerings and provide the best ...

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All JobsDestination Marketing JobsDestination Marketing Jobs in Indiana

Destination Marketing information

See Indiana salary details

$21.9K

$43.2K

$56.6K

How much do destination marketing jobs pay per year?

As of Aug 19, 2026, the average yearly pay for destination marketing in Indiana is $43,245.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,100.00 and $48,100.00 per year, depending on experience, location, and employer.

What is destination marketing?

A Destination Marketing job involves promoting a location, such as a city, region, or country, to attract visitors, tourists, and businesses. Professionals in this role develop marketing campaigns, manage digital and traditional advertising, collaborate with local businesses, and enhance the destination’s brand. They often work for tourism boards, convention bureaus, or marketing agencies to increase tourism, drive economic growth, and improve the destination’s appeal.

What does someone in destination marketing do?

Professionals in Destination Marketing commonly spend their days developing promotional campaigns, analyzing market trends, and creating engaging content for digital and print platforms. They collaborate closely with local businesses, tourism boards, and event organizers to coordinate marketing initiatives and partnerships. Regular responsibilities also include monitoring campaign performance metrics, managing social media accounts, and attending industry networking events or trade shows. This dynamic role requires balancing creative activities with data-driven decision-making to effectively attract and engage potential visitors.

What are the key skills and qualifications needed to thrive in destination marketing?

Success in Destination Marketing requires expertise in market research, digital marketing strategies, and data analysis, often supported by a degree in marketing, tourism, or a related field. Familiarity with content management systems, analytics platforms like Google Analytics, and social media advertising tools is highly beneficial. Strong communication, creativity, and relationship-building skills help professionals engage target audiences and collaborate with stakeholders. These competencies are crucial for effectively promoting destinations, increasing visitor numbers, and maximizing the impact of marketing campaigns.

How much does a destination marketing manager make?

A destination marketing manager typically earns between $50,000 and $90,000 annually, depending on experience, location, and organization size. The role often requires skills in marketing, communication, and data analysis, with some positions offering additional benefits or bonuses.

How to get into destination marketing?

To enter destination marketing, candidates typically need a background in marketing, tourism, or hospitality, along with strong communication and digital skills. Gaining experience through internships or entry-level roles in marketing agencies or tourism boards can be helpful, and familiarity with tools like social media platforms and analytics software is often beneficial.

What are the most commonly searched types of Destination Marketing jobs in Indiana?

The most popular types of Destination Marketing jobs in Indiana are:

What are popular job titles related to Destination Marketing jobs in Indiana?

For Destination Marketing jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Destination Marketing jobs in Indiana look for?

The top searched job categories for Destination Marketing jobs in Indiana are:

Destination Marketing jobs near you
Infographic showing various Destination Marketing job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $43,245 per year, or $20.8 per hour.

Convention & Visitors Bureau: Senior Director Sports

Vigo County, Indiana

Terre Haute, IN • On-site

$90K - $95K/yr

Full-time

Posted 6 days ago

Job description

Convention & Visitors Bureau: Senior Director of Sports Terre Haute
Salary: $90,000 - $95,000
Job Type: Full time
Position Summary
The Senior Director of Sports Terre Haute is a newly created senior leadership position responsible for the development and launch of Sports Terre Haute, a new Sports Tourism Division within the Terre Haute Convention & Visitors Bureau. The position is being created as part of the THCVB's effort to develop and launch a new 2027-2031 Strategic Plan designed to enhance and elevate Vigo County's position as a sports destination and expand the tourism and economic opportunities generated by sports.
This role will be a foundational hire in both the creation of Sports Terre Haute and the implementation of the strategic plan's sports tourism priorities. The Senior Director will help establish the division's structure, strategy, partnerships, operating framework and initiatives necessary to position Terre Haute and Vigo County as a recognized sports destination in Indiana and throughout the Midwest.
The Senior Director will lead the development of a coordinated sports tourism strategy that builds on the county's existing strengths while identifying opportunities to increase facility capacity, strengthen championship bids, diversify sporting events, improve the visitor experience and generate greater year-round visitation and economic impact.
The position will oversee destination marketing, event recruitment, bid development, sports facility capacity and readiness, venue operations, sports asset collaboration and development, and strategic partnership development.
The Senior Director of Sports Terre Haute will oversee the day-to-day operations and long-term operational strategy of sports venues operated or managed by the THCVB while also working collaboratively with owners and operators of other community sports assets. This includes connecting sports facilities, collegiate athletics, sports museums and attractions, outdoor recreation assets, sports organizations and other visitor experiences to create a stronger, more cohesive sports destination.
Key Responsibilities
Strategic Planning & Division Development
• Lead the creation and launch of Sports Terre Haute as a dedicated Sports Tourism Division within the THCVB.
• Play a central leadership role in developing, launching and implementing the THCVB's 2027-2031 Strategic Plan for Sports Tourism.
• Translate the strategic plan into specific sports tourism initiatives, priorities, performance measures and action plans.
• Establish the organizational structure, operating framework, partnerships and resources necessary to build and grow Sports Terre Haute.
• Develop a long-term strategy to enhance and elevate Vigo County's sports destination profile and expand its tourism and economic-development opportunities.
• Develop a targeted approach to growing sports tourism's economic impact and creating more consistent, year-round visitation.
Sports Venue Operations & Management
• Oversee operations of sports venues operated or managed by the THCVB, including scheduling, event coordination, maintenance, staffing, vendors, concessions, equipment and visitor services.
• Establish operational standards that ensure venues are safe, efficient, financially responsible, visitor-focused and championship-ready.
• Develop annual operating plans and budgets for THCVB-managed sports venues.
• Coordinate with facility owners, contractors, maintenance providers, event organizers and community partners.
• Identify operational improvements that increase facility utilization, revenue potential, visitor experience and event capacity.
• Oversee venue preparation and execution for major championships and high-profile events.
Sports Asset Collaboration & Development
• Develop and maintain collaborative relationships with owners and operators of sports facilities, museums, attractions, trails, collegiate facilities and other sports-related assets throughout Terre Haute and Vigo County.
• Identify opportunities to package and connect sports assets to create a stronger overall visitor experience and increase length of stay.
• Work with sports museums and attractions to incorporate sports heritage and tourism experiences into event recruitment and visitor itineraries.
• Identify opportunities for collaborative programming, cross-promotion, events and investments that strengthen Terre Haute's overall sports destination profile.
• Evaluate opportunities to enhance existing sports assets and identify gaps that may limit Terre Haute's ability to compete for targeted events.
• Serve as a connector among sports facilities, asset owners, colleges, event organizers, hotels, restaurants and other tourism partners.
Event Recruitment & Destination Development
• Develop and execute a countywide sports tourism strategy focused on positioning Terre Haute as a competitive sports destination in Indiana and throughout the Midwest.
• Identify and pursue regional, state and national sporting events that align with Terre Haute's facilities, sports assets and market strengths.
• Build and manage relationships with sports governing bodies, event organizers and national, regional and state sports organizations.
• Strengthen THCVB's ability to develop competitive bids for championships, tournaments and other high-value sporting events.
• Develop strategies to diversify the types of sporting events pursued to create a stronger year-round sports calendar.
Sports Facilities & Capacity
• Assess current sports facilities, utilization, capacity and championship readiness and identify opportunities to accommodate larger and more competitive events.
• Work with facility owners and operators to identify targeted improvements that increase tournament capacity and bid competitiveness.
• Guide strategy development for key assets, including the LaVern Gibson Championship Cross Country Course and other THCVB operated venues, to maximize utilization, visitor impact and championship readiness.
• Contribute to long-range recommendations for sports facility development and infrastructure based on identified market opportunities.
• Identify opportunities to leverage existing facilities more effectively before pursuing new facility development.
Strategic Priorities
The Senior Director of Sports Terre Haute will translate the THCVB's strategic vision into a focused sports tourism growth strategy built around four primary priorities:
1. Increase Capacity - Maximize and strategically enhance existing sports facilities and their operations so Terre Haute can accommodate larger, more competitive events.
2. Increase Bid Attractiveness - Strengthen Terre Haute's ability to compete for regional, state and national championships and other high-value events.
3. Increase Event Diversity - Expand the range of sports and event types pursued to create more consistent, year-round visitation.
4. Connect the Sports Ecosystem - Better integrate sports facilities, museums and attractions, collegiate athletics, outdoor recreation, hotels and community partners to create a stronger and more cohesive sports destination experience.
Supplemental Information:
  • Incumbent reports to: Executive Director

As an EOE/AA employer, Vigo County Government will not discriminate in its employment practices due to an applicant's age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran or disability status.

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