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Destination Marketing Manager Jobs in Tennessee (NOW HIRING)

PRA

Regional Event Sales Manager

Nashville, TN · Hybrid

Implement and execute business and marketing plan for destination Qualifications: * 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field ...

Tanger

General Manager- Sevierville

Sevierville, TN · On-site

$110 - $150/hr

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our ... Supervise the Marketing Director and the center level marketing department. Support marketing in ...

Tanger

General Manager- Sevierville

Sevierville, TN · On-site

About the Company At Tanger, our mission is to create shopping destinations that entertain, inspire ... Supervise the Marketing Director and the center level marketing department. Support marketing in ...

Tanger

General Manager- Sevierville

Sevierville, TN · On-site

About the Company At Tanger, our mission is to create shopping destinations thatentertain,inspire ... Supervise the Marketing Director and the center level marketing department. Support marketing in ...

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Destination Marketing Manager information

See Tennessee salary details

$30K

$75.8K

$132.1K

How much do destination marketing manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for destination marketing manager in Tennessee is $75,775.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $88,900.00 per year, depending on experience, location, and employer.

What does a destination marketing manager do?

A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract tourists and business travelers. They develop and implement marketing strategies, coordinate campaigns, and collaborate with local businesses, tourism boards, and government agencies. Their goal is to increase visitor numbers, enhance the destination’s image, and boost economic growth through tourism.

How does a destination marketing manager typically collaborate with local stakeholders to promote a region?

Destination Marketing Managers frequently work alongside local tourism boards, hospitality businesses, government agencies, and community organizations to craft cohesive marketing strategies. Effective collaboration ensures that promotional campaigns accurately reflect the region's unique attractions and align with stakeholder goals. Regular meetings, joint events, and feedback sessions are common, fostering strong relationships and enabling the manager to coordinate resources and messaging for maximum impact. This collaborative approach is essential for building a unified brand and attracting more visitors to the destination.

What are the key skills and qualifications needed to thrive as a destination marketing manager, and why are they important?

To thrive as a Destination Marketing Manager, you need expertise in marketing strategy, tourism trends, and project management, typically supported by a degree in marketing, tourism, or a related field. Familiarity with digital marketing tools, CRM platforms, social media analytics, and sometimes certifications like Certified Destination Management Executive (CDME) are valuable. Excellent communication, creativity, and relationship-building abilities make someone stand out in this position. These skills ensure successful promotion of destinations, effective stakeholder engagement, and measurable growth in tourism and local economic impact.

What is the difference between Destination Marketing Manager vs Tourism Marketing Coordinator?

AspectDestination Marketing ManagerTourism Marketing Coordinator
CredentialsBachelor's degree in marketing, tourism, or related field; experience in destination marketingSimilar educational background; entry-level or mid-level experience in tourism marketing
Work EnvironmentStrategic planning, campaign management, overseeing marketing initiatives for destinationsAssists in marketing campaigns, coordinates events, supports promotional activities
Employer & Industry UsageTravel boards, tourism bureaus, destination marketing organizationsTravel agencies, tourism offices, hospitality companies

The Destination Marketing Manager focuses on developing and executing strategic marketing plans to promote specific destinations, often overseeing teams and budgets. The Tourism Marketing Coordinator supports these efforts through campaign coordination and event assistance. While both roles require similar credentials, the manager role involves higher-level planning and decision-making, whereas the coordinator role is more execution-focused.

How much does a destination marketing manager make?

A destination marketing manager typically earns between $50,000 and $100,000 annually, depending on experience, location, and organization size. Salaries can vary based on skills in marketing, tourism, and project management, as well as certifications and industry knowledge.

Is a destination marketing manager a high paying job?

A destination marketing manager's salary varies based on experience, location, and organization size, but it is generally considered a mid to high-level marketing role with competitive compensation. Professionals in this position often have skills in strategic planning, digital marketing, and data analysis, which can influence earning potential.

What are the most commonly searched types of Destination Marketing jobs in Tennessee?

The most popular types of Destination Marketing jobs in Tennessee are:

What are popular job titles related to Destination Marketing Manager jobs in Tennessee?

For Destination Marketing Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Destination Marketing Manager jobs in Tennessee look for?

The top searched job categories for Destination Marketing Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Destination Marketing Manager jobs?

Cities in Tennessee with the most Destination Marketing Manager job openings:

Destination Marketing Manager jobs near you
Infographic showing various Destination Marketing Manager job openings in Tennessee as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,775 per year, or $36.4 per hour.

Season Pass & Tickets Promotion Coordinator - Dollywood Theme Park - Full Time Year Round

Pigeon Forge, TN • On-site

Dollywood
Arts, Entertainment, and Recreation • 1 - 5K employees

6.4

Company rating: 6.4 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

29th of 58 rated theme parks

People enjoy working here

Recommended by students

Recommended by parents

Learn more about Dollywoodexternal

Full-time

Re-posted 12 days ago

Job description

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Season Pass & Ticket Promotions Coordinator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand.
We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Season Pass & Ticket Promotions Coordinator will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Season Pass & Ticket Promotions Coordinator supports the Regional Marketing Manager in executing high-impact consumer marketing initiatives for Dollywood Parks & Resorts. This role drives the growth and engagement of our season passholder base while serving as a vital cross-functional liaison for operational logistics.
Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.
Summary of Essential Functions and Responsibilities
  • Organization & Detail Orientation: Strong planning and organizational skills with acute attention to detail and data accuracy
  • Problem Solving & Innovation: A self-starter with strong critical thinking skills and the ability to develop innovative, business-driving solutions
  • Time Management & Agility: High energy and self-direction; proven ability to prioritize tasks, multi-task effectively, and respond to changing priorities with a sense of urgency
  • Strategic Alignment: Ability to understand broad business objectives and select high-impact tactics that drive measurable results
  • Communication & Collaboration: Excellent written, verbal, and listening skills with a logical approach to sharing information. Proven ability to work collaboratively and diplomatically across departments
  • Analytical Skills: Competency in analyzing sales data and translating metrics into actionable insights
  • Brand & Creative Acumen: Strong creative eye to consistently showcase the brand promise and craft messaging that drives guest action
  • Resilience & Integrity: Operates with high integrity, professionalism, and productivity in high-pressure environments
  • Passholder Collateral & Communication: Assist with the creation and distribution of season pass communications across multiple touchpoints, including the passholder Facebook group, passholder emails, passholder hub Dollywood.com, on-park educational/upsell videos, fulfillment collateral, toll plaza fliers, ticket booth handouts, and premium items
  • Exclusive Events & Perks: Coordinate season passholder events and perks at both the theme park and water park, including sneak previews, exclusive ride times, passholder discounts, and special offers
  • Sales Team Orientation: Coordinate and facilitate the annual sales team orientation to brief internal divisions on "what's new" regarding consumer ticketing and season pass structures
  • Reporting & Insights: Monitor and compile weekly sales and offsite tracking reports, providing summaries and strategic insights to the Regional Marketing Manager
  • Frontline Incentives & Alignment: Facilitate communication, training, and incentive programs for upsell initiatives with Front Gate Admissions, Resort Ticket Desk and Sales & Service teams
  • Competitive Analysis: Track competitor season pass programs, deadlines, and pricing structures to deliver comprehensive monthly reports to the Regional Marketing Manager
  • Advertising Messaging: Coordinate promotional ticket and season pass advertising messaging paid media traffic instructions and with the Regional Marketing Manager and the Destination Marketing Manager

Education and Experience Required
  • Must be at least 18 years of age
  • Bachelor's Degree in Marketing, Business or Advertising Communications, required
  • Experience in entertainment, gated attraction, professional/collegiate sports, hospitality or tourism industries, highly preferred
  • Ability to safely operate company vehicles according to company policy. Must have valid driver's license, proof of auto liability insurance and acceptable motor vehicle driving record
  • Offers of employment are contingent upon satisfactory completion of background screening which includes criminal history and motor vehicle record check

Knowledge, Skills, and Abilities
  • Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
  • Must be self-motivated and disciplined
  • Must be able to prioritize and complete work assignments on a timely basis
  • Must maintain strict confidentiality and judgment regarding privileged information
  • Must have professional appearance with good personal hygiene
  • Must be productive in a fast-paced environment
  • Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
  • Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
  • Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
  • Must be able to communicate effectively with Guests and Hosts using approved communication methods
  • Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
  • Able to comprehend instructions and retain information
  • Able to perform duties consistent with creating a safe and secure environment for hosts and guests
  • Able to be flexible to handle frequent changes in priorities
  • Able to add, subtract, multiply and divide with accuracy

Physical Requirements | Environmental Conditions
  • Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs utilizing company's safety guidelines for safe lifting
  • Mobility: Position may require intermittent to prolonged sitting, standing and/or walking for duration of shift, up to 13 hours
  • Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions
  • Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat
  • Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved communication methods.

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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