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Demand Generation Marketing Associate Jobs in Wisconsin

Demco, Inc.

Directors of Marketing

Madison, WI · On-site +1

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy Best fit: A leader experienced in aligning marketing with consultative sales and complex buying ...

Demco

Directors of Marketing

Madison, WI · On-site

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy Best fit: A leader experienced in aligning marketing with consultative sales and complex buying ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, sales tool creation) from insights and cross-functional collaboration. Ensure ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, sales tool creation) from insights and cross-functional collaboration. Ensure ...

Falkor

WI · On-site

$50 - $75/hr

You'll work closely with the Content Marketing Manager, Product Marketing, Demand Generation and Communications to create world‑class content that showcases our products, customers and people ...

New

DealHub Ltd

WI · On-site

$180 - $260/hr

Demand Generation * Ensuring inbound demand generation programs are aligned to messaging and commercial GTM requirements Channel Marketing * Ensuring channel and MSP programs such as recruitment ...

ElevenLabs

WI · On-site

$81 - $127/hr

About the role We're looking for a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Belgium. This is a hands-on, in-country role focused on generating enterprise ...

New

ElevenLabs

WI · On-site

$81 - $127/hr

About the role We're looking for a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Belgium. This is a hands-on, in-country role focused on generating enterprise ...

New

Copeland

Demand Planner

Cudahy, WI · On-site +1

... generation climate technology that is built for the needs of the world ahead. Whether you are a ... Drive consensus alignment between Sales, Marketing, and Finance. * Identifyupside/downside ...

New

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Demand Generation Marketing Associate information

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

Is demand generation a good career?

Demand generation is a valuable marketing role focused on creating interest and leads for a company's products or services, often requiring skills in digital marketing, analytics, and campaign management. It offers opportunities for growth in tech and B2B industries, with roles typically involving collaboration with sales teams and proficiency in tools like marketing automation platforms. The career can be rewarding for those interested in strategic marketing and data-driven decision making.

What are the most commonly searched types of Demand Generation Marketing jobs in Wisconsin?

The most popular types of Demand Generation Marketing jobs in Wisconsin are:

What job categories do people searching Demand Generation Marketing Associate jobs in Wisconsin look for?

The top searched job categories for Demand Generation Marketing Associate jobs in Wisconsin are:

What cities in Wisconsin are hiring for Demand Generation Marketing Associate jobs?

Cities in Wisconsin with the most Demand Generation Marketing Associate job openings:

Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution.

Directors of Marketing

Demco, Inc.

Madison, WI • On-site, Remote

Full-time

Posted 6 days ago

Job description

Directors of Marketing

Two Opportunities: Supplies & Equipment Focus  |  Furnishings Focus

Help shape growth for a business with a meaningful purpose. At Demco, our work supports the libraries and schools that bring people together, expand access to learning, and strengthen communities. We are hiring two strategic marketing leaders to turn business priorities into customer-focused strategies and measurable results.

 Choose the opportunity that best fits your strengths:

DIRECTOR OF MARKETING

Supplies & Equipment Focus

DIRECTOR OF MARKETING

Furnishings Focus

Primary growth engine: Ecommerce, direct revenue, product demand, customer acquisition and retention

Primary growth engine: Ecommerce plus quote-based, consultative project opportunities

Strategic emphasis: Customer journeys, lifecycle marketing, category performance and marketing ROI

Strategic emphasis: Pipeline development, qualified opportunities, quote activity and revenue contribution

Best fit: A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy

Best fit: A leader experienced in aligning marketing with consultative sales and complex buying journeys

What you'll lead:

  • Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
  • Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
  • Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
  • Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
  • Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
  • Present performance insights and strategic recommendations to executive leadership.
  • A bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


 What you bring:

  • A bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


Why Demco

Your leadership will support more than business growth. It will help Demco continue serving libraries and schools, organizations that foster curiosity, connect communities, and create opportunities for learners of all ages. You'll join a collaborative team where strategic thinking, cross-functional partnership and measurable impact matter.


Work arrangement

These roles offer remote work with availability to come onsite as needed for onboarding and collaboration.

Apply