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Demand Generation Marketing Associate Jobs in Wisconsin

TRACHTE BUILDING SYSTEMS

WI · On-site

$120 - $180/hr

Marketing The Director, Marketing provides leadership for the TBS Companies marketing function; aligning brand, demand generation, communications, digital experience, and go-to-market strategy across ...

New

Pariveda

WI · On-site

$115.90 - $139.30/hr

Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance. * Oversee digital budgets across email, web, and SEO/SEM, shifting ...

New

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

This is a rare opportunity to join a beloved, fourth-generation family-owned food manufacturing ... Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

This is a rare opportunity to join a beloved, fourth-generation family-owned food manufacturing ... Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations ...

PR Girl Manifesto

WI · On-site

$109 - $191/hr

# Field Marketing Manager, West EnterpriseGenesysMTFull-TimeAug 08, 2026Marketing## **Be the one ... Experience with demand generation strategies, lead lifecycle management, and sales alignment*

New

Reputable Recruiting

VP, Sales & Marketing

Madison, WI · Hybrid

... demand generation. RESPONSIBILITIES Build the Commercial Foundation * Design and implement one ... Transition the marketing function (currently focused on internal branding, employee engagement, and ...

Genesys

The Field Marketing Manager will drive the regional growth engine for enterprise customer ... Experience with demand generation strategies, lead lifecycle management, and sales alignment

ADIT

WI · On-site

$120 - $160/hr

Marketing and demand generation team * Events and field marketing team * High‑performing sales team within the vertical Key Responsibilities * Define and lead the end‑to‑end GTM strategy for ...

New

Brady

Marketing Automation Specialist

Milwaukee, WI

$59K - $80K/yr

Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives * Sales Enablement Tools : Turn data into ...

El Camino Health

WI · On-site

$126 - $175/hr

The NA Regional Growth Marketing Manager is responsible for owning the digital investment strategy ... This leader will own the Demand Generation Regional execution and optimization driving the DTC ...

Demco, Inc.

Directors of Marketing

Madison, WI · On-site +1

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy Best fit: A leader experienced in aligning marketing with consultative sales and complex buying ...

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Demand Generation Marketing Associate information

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

Is demand generation a good career?

Demand generation is a valuable marketing role focused on creating interest and leads for a company's products or services, often requiring skills in digital marketing, analytics, and campaign management. It offers opportunities for growth in tech and B2B industries, with roles typically involving collaboration with sales teams and proficiency in tools like marketing automation platforms. The career can be rewarding for those interested in strategic marketing and data-driven decision making.

What are the most commonly searched types of Demand Generation Marketing jobs in Wisconsin?

The most popular types of Demand Generation Marketing jobs in Wisconsin are:

What job categories do people searching Demand Generation Marketing Associate jobs in Wisconsin look for?

The top searched job categories for Demand Generation Marketing Associate jobs in Wisconsin are:

What cities in Wisconsin are hiring for Demand Generation Marketing Associate jobs?

Cities in Wisconsin with the most Demand Generation Marketing Associate job openings:

Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution.

Director, Marketing & Communications

TRACHTE BUILDING SYSTEMS

WI • On-site

$120 - $180/hr

Other

Posted yesterday

New

Job description

Job DetailsJob Location: Sun Prairie Wilburn - Sun Prairie, WI 53590 Position Type: Full Time Education Level: Bachelors Degree Job Shift: Office - Days Job Category: Marketing

The Director, Marketing provides leadership for the TBS Companies marketing function; aligning brand, demand generation, communications, digital experience, and go-to-market strategy across all divisions. This role partners with business unit leaders to translate company growth objectives into integrated marketing strategies that strengthen market position, generate profitable demand, and support long-term growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
  • Develop and lead an enterprise-wide marketing strategy that supports company growth objectives, market expansion, product line priorities, and business unit needs.
  • Translate corporate strategy into marketing plans, campaign priorities, channel strategies, performance targets, and budget recommendations.
  • Serve as a strategic marketing advisor to business unit leaders on brand positioning, market opportunities, customer segmentation, competitive differentiation, and growth initiatives.
  • Lead multi-brand strategy and ensure consistent positioning, messaging, voice, and visual standards across corporate, division, product and customer communications.
  • Oversee integrated demand generation, digital marketing, content, trade show, social media, email, video, website, SEO, and sales enablement strategies that support lead quality, customer engagement, and revenue growth.
  • Partner with business unit leaders to improve lead visibility, campaign effectiveness, customer experience, and go-to-market execution across markets and product lines.
  • Conduct and apply market, customer, competitor, channel, and industry research to identify growth opportunities, risks, trends, and strategic priorities.
  • Own marketing operations, including the annual marketing plan, budget, vendor relationships, campaign performance reporting, marketing technology, and scalable processes for content, events, and cross-functional requests.
  • Establish marketing KPIs, dashboards, and review practices to measure effectiveness, optimize investments, and communicate results to leadership.
  • Lead, coach, and develop marketing team members while collaborating with cross-functional teams.
  • Travel up to 25%
Qualifications
  • B.A. / B.S. degree in Marketing, or a related field required; advanced degree or MBA preferred.
  • 10+ years of progressive marketing experience with demonstrated ability to develop strategy and lead transformative marketing
  • Experience in B2B marketing for manufacturing, construction, or multi-division organizations is required
  • Trade show experience required.
OTHER REQUIREMENTS:
  • Must demonstrate broad marketing leadership capability with the ability to develop, communicate, and execute marketing strategies that support profitable growth.
  • Must be able to balance strategic planning with hands-on execution, lead multiple priorities across business units, and influence stakeholders at all levels of the organization.
  • Strong business acumen, written and verbal communication skills, presentation skills, analytical thinking, budget management, project management, and vendor management are required.
  • Must be collaborative, adaptable, data-informed, growth-oriented, and able to operate effectively in a manufacturing, construction, and customer-focused environment.
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