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Demand Generation Manager Jobs in Raleigh, NC (NOW HIRING)

PowerSecure

Marketing Manager

Durham, NC · On-site

Demand Generation & Campaigns: * Plan and execute multi-channel campaigns (digital, email, content ... Brand Management * Ensure consistent brand identity and messaging across all marketing and sales ...

NetApp

Sr. Product Marketing Manager - ISV

Morrisville, NC · On-site

$175K - $205K/yr

Job Summary As a Product Marketing Manager, ISV Marketing at NetApp, you will own the go-to-market ... Partner with Product, Alliances, Sales, and Demand Generation to translate strategy into cohesive ...

Bandwidth

Manager, Marketing Analytics

Raleigh, NC

... Manager, Marketing Analytics to join our Marketing Operations team and play a pivotal role in how ... Own end-to-end analysis of campaign, digital, and demand generation performance, going beyond ...

Bandwidth

Manager, Marketing Analytics

Raleigh, NC · On-site

... Manager, Marketing Analytics to join our Marketing Operations team and play a pivotal role in how ... Own end-to-end analysis of campaign, digital, and demand generation performance, going beyond ...

Bandwidth

Manager, Marketing Analytics

Raleigh, NC · On-site

... Manager, Marketing Analytics to join our Marketing Operations team and play a pivotal role in how ... Own end-to-end analysis of campaign, digital, and demand generation performance, going beyond ...

Teleflex

Commercial Marketing Manager

Morrisville, NC · On-site

... demand generation campaigns. * Generate leads through focused targeting campaigns and partner ... Develop and manage the pricing and GPO strategies for the portfolio * Collaborate with Demand ...

Teleflex

Commercial Marketing Manager

Morrisville, NC · On-site

... demand generation campaigns. * Generate leads through focused targeting campaigns and partner ... Develop and manage the pricing and GPO strategies for the portfolio * Collaborate with Demand ...

Veradigm

Manager, Growth Marketing

Raleigh, NC · On-site

$84K - $117K/yr

The Manager, Growth Marketing is a strategic and hands-on marketer responsible for driving pipeline ... growth marketing or demand generation experience in B2B technology or healthcare technology ...

Veradigm

Manager, Growth Marketing

Raleigh, NC · On-site

$84K - $117K/yr

The Manager, Growth Marketing is a strategic and hands-on marketer responsible for driving pipeline ... growth marketing or demand generation experience in B2B technology or healthcare technology ...

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Demand Generation Manager information

See Raleigh, NC salary details

$37.4K

$98.6K

$139K

How much do demand generation manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for demand generation manager in Raleigh, NC is $98,625.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,600.00 and $116,600.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

How much do demand generation reps make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries, often supplemented with bonuses or commissions.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Raleigh, NC? The most popular types of Demand Generation jobs in Raleigh, NC are:
What are popular job titles related to Demand Generation Manager jobs in Raleigh, NC? For Demand Generation Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Demand Generation Manager jobs in Raleigh, NC look for? The top searched job categories for Demand Generation Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Demand Generation Manager jobs? Cities near Raleigh, NC with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Raleigh, NC as of June 2026, with employment types broken down into 100% Full Time. Highlights an 64% In-person, 9% Hybrid, and 27% Remote job distribution, with an average salary of $98,625 per year, or $47.4 per hour.
Marketing Manager

Marketing Manager

PowerSecure

Durham, NC • On-site

Full-time

Posted 28 days ago

Job description

JOB SUMMARY:
The Marketing Manager owns the planning and execution of integrated marketing programs that drive brand awareness and support sales enablement. This role is both hands-on and strategic, translating commercial strategy and business objectives into content, campaigns, and programs that generate measurable pipeline impact. Operating as a player-coach, this role leads execution while helping define marketing direction and priorities, and directly develops high-quality marketing materials and content to support business growth.
MINIMUM QUALIFICATIONS: (Education, Experience, Knowledge and Skills):
  • Bachelor's degree in business management, marketing, communications, or related field required
  • Minimum of 5 years experience in product and/or brand management and marketing commercialization.
  • At least 2 years of experience leading, supervising, or mentoring a team.
  • Excellent written and verbal communication skills, with the ability to engage internal and external stakeholders and clearly articulate the organization's value proposition.
  • Advanced proficiency with digital marketing tools and platforms (e.g. HubSpot, SEMrush, or similar).
  • Strong creative and strategic thinking skills with proven ability to design and execute innovative market engagement campaigns.
  • Experience working with and managing external vendors, agencies, and consultants to ensure successful project execution.
  • Strong project and time management skills, with ability to manage multiple initiatives simultaneously while meeting deadlines and budgets.
  • Ability to perform effectively in a fast-paced environment, adapting to changing market conditions, customer feedback, and operational challenges.

JOB DUTIES AND RESPONSIBILITIES:
  • Strategy & Planning
    • Develop and execute integrated marketing plans aligned to company growth and revenue objectives.
    • Own go-to-market messaging, positioning, and campaign themes
    • Partner with sales leadership to align marketing initiatives with ideal customer profiles, priorities and revenue goals.
    • Manage and optimize marketing budgets to maximize ROI and business impact
  • Demand Generation & Campaigns:
    • Plan and execute multi-channel campaigns (digital, email, content, events, paid media).
    • Continuously analyze campaign performance and optimize based on data insights and Sales feedback.
    • Test and scale programs that improve sales conversion across the funnel.
  • Brand Management
    • Ensure consistent brand identity and messaging across all marketing and sales touchpoints.
    • Oversee creation of sales enablement materials and customer facing collateral.
    • Lead content strategy across key channels including website, thought leadership, and customer stories.
    • Ensure messaging resonates with target audiences and supports sales engagement & conversion.
  • Media, PR & External Presence
    • Manage media relations, press opportunities, and speaking engagements.
    • Support executive visibility and thought leadership initiatives
    • Collaborate with the Corporate Communications team to align messaging and amplify company narrative.

WORKING CONDITIONS:
  • This position is hybrid
  • Occasional travel may be required for training or meetings.
  • Must be able to work flexible hours to accommodate different time zones (Central/Eastern/Mountain/Pacific), if necessary.
  • Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.
PowerSecure is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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