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Demand Generation Manager Jobs in Washington (NOW HIRING)

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning ...

Demand.com

Marketing Director (Remote)

Washington, DC · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Cloudforce

Senior Director of Marketing

National Harbor, MD · On-site

$150K - $175K/yr

Directly manage demand generation functions, including email marketing, event marketing, relevant agencies, and future demand generation hires. * Build a high-performing, pipeline-oriented team with ...

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning, audience segmentation, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

... demand generation teams Support go-to-market strategies that enable financial institutions and ... management, corporate-to-bank connectivity and B2B payment modernization, including regulatory ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

... demand generation teams • Support go-to-market strategies that enable financial institutions and ... management, corporate-to-bank connectivity and B2B payment modernization, including regulatory ...

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Demand Generation Manager information

See Washington salary details

$43.6K

$114.9K

$162K

How much do demand generation manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for demand generation manager in Washington is $114,917.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,400.00 and $135,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
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What are the most commonly searched types of Demand Generation jobs in Washington?

The most popular types of Demand Generation jobs in Washington are:

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The top searched job categories for Demand Generation Manager jobs in Washington are:

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Cities in Washington with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Washington as of August 2026, with employment types broken down into 84% Full Time, 9% Part Time, 2% Temporary, and 5% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $114,917 per year, or $55.2 per hour.

Director, USG Mission Demand Generation

HawkEye 360

Herndon, VA • On-site

$155K - $195K/yr

Full-time

Posted 13 days ago

Job description

HawkEye 360 is currently seeking a Director of mission demand generation to make HE360 capabilities indispensable to critical end-user groups. HawkEye's constellation and products continue to advance at a rapid rate. But unclassified space RF capabilities are still a relatively new phenomenon for many USG users. The Director will be responsible for developing and executing the end-user demand generation campaign with a current main effort of INDOPACOM and subordinate components. The Director will report to the General Manager, Intelligence Community, and interface with technical and business leads across the company. You'll have access to an industry leading constellation, technical support team, and programs/contracts to enable you as the "tip of the spear"/"rubber meets the road"/"boots on the ground." We are looking for a candidate with the mid to senior level contacts to open doors, but who is still a "doer" who wants to roll up their sleeves and immerse themselves in end-user workflows. You'll be given significant autonomy in planning and execution to achieve your objectives, and in return we'll expect you to own demand generation outcomes.
Location: On-site in Herndon, VA
Your main responsibilities will be:
  • Plan and execute capability adoption campaigns that result in renewal of existing programs and Requirements that drive new acquisitions, with the goal of making HE360 capabilities indispensable to critical USG missions.
  • Build targeted classified and unclassified presentations specifically tailored to persuade target audiences, including demonstrating the specific application of HE360 capabilities directly in user workflows.
  • Identify and assess partnership opportunities with companies with complementary capabilities.
  • Identify and lead pursuit of new contract vehicles that enable expansion of end-user support.
  • Opportunistically identify new funding sources that can be leveraged to maximize HE360 support to critical missions.
  • Immerse yourself in HE360 data, contributing actionable feedback to the engineering, product, and solution teams.
  • Work hand in hand with your assigned solutions lead to develop compelling mission solutions.
  • Work with program managers to vector end-user Requirements to existing IC and DoD contract vehicles for acquisition.
  • Work with program managers to execute demand generation, end-user training, and workflow integration initiatives in support of "keep sold" efforts.

Your skills and qualifications:Essential education and experience:
  • Network of contacts in INDOPACOM, associated service components, or IC entities providing direct support to INDOPACOM mission needs.
  • Bachelor's Degree or higher and at least 10 years of combined USG operational or programmatic experience applying RF to meet mission needs. Exceptional experience may be considered in lieu of bachelor's degree.
  • Understanding of USG analysis tools, databases, and Requirements frameworks.
  • Willingness to learn new software tools to access, manipulate, and convey HE360 data in end-user workflows.
  • Willingness to travel approximately 33%, with remaining time split between our Springpark facility and a secure facility in Herndon, VA.
  • Experience in applying low earth orbit sensing systems to meet Department of Defense of Intelligence Community mission needs.
  • A desire to learn and apply-hands on-the intricacies and nuances of a complex RF sensing system to meet mission needs.
  • Critical thinking and clear written and verbal communication skills.
  • Grounding in basic radio frequency principals.
  • Active TS/SCI security clearance.

Desirable:
  • Experience in securing and growing firm fixed-price government contracts.
  • Knowledge of USG RF collection systems.
  • An established network within theater Special Operations Commands
  • Experience and an established network within USG organizations focused on building partner capacity or multi-national liaison.

We offer a compensation package that includes a competitive base salary plus annual performance bonus and benefits. We consider many factors when determining salary offers, such as candidate's work experience, education, training & skills, as well as market and business considerations. We are also open to considering candidates with experience and qualifications at a different level than required in a job posting, which may affect the compensation package offered.
Salary Range
$155,000-$195,000 USD
Company Overview:
HawkEye 360 is equipping defense, intelligence, and national security leaders with mission-critical signals intelligence to enable faster, better decision making. By detecting, geolocating, and characterizing radio frequency emissions worldwide, HawkEye 360 delivers trusted domain awareness and early warning indicators to the US Government and allied partners. Our space-based collection, proprietary signal processing, and AI-powered analytics transform knowledge of RF spectrum into a strategic advantage. Proven by operational mission success, HawkEye 360 is redefining how signals intelligence strengthens national and global security.
HawkEye 360 is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, national origin, age, veteran status, disability, or any other protected class.

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