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Demand Generation Manager Jobs in Redmond, WA (NOW HIRING)

Vimly

Director, Demand Generation

Seattle, WA

$150K - $160K/yr

Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts ... and demand generation while managing the marketing budget, tools, and vendor relationships.

Vimly

Director, Demand Generation

Seattle, WA · On-site

$155K/yr

Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts ... and demand generation while managing the marketing budget, tools, and vendor relationships.

WellSaid

Senior Manager, Demand Generation

Seattle, WA · On-site +1

The Senior Manager, Demand Generation is responsible for building and executing multi-channel campaigns that attract, engage, and convert our target customers - from first touch to sales-ready ...

DomainTools

Director of Demand Generation

Seattle, WA · On-site

$265K - $277K/yr

What we're building now is the demand generation engine to match that momentum: one that creates ... You'll manage the full demand gen budget across paid programs, website, tools, and event attendance ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Redmond, WA

Demand Generation Manager information

See Redmond, WA salary details

$43.1K

$113.6K

$160.2K

How much do demand generation manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for demand generation manager in Redmond, WA is $113,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,300.00 and $134,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What cities near Redmond, WA are hiring for Demand Generation Manager jobs?

Cities near Redmond, WA with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Redmond, WA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $113,634 per year, or $54.6 per hour.

Senior Demand Generation Manager

RealNetworks LLC

Seattle, WA • On-site, Remote

$110K - $120K/yr

Full-time

Posted 26 days ago

Job description

Company Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
What you'll do:
Pipeline Generation
  • Plan and deliver webinars that educate prospects and generate qualified leads.
  • Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
  • Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
  • Identify and prioritize target accounts in partnership with Sales.
  • Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
  • Own campaign calendars and execution from planning through measurement.

Marketing Automation
  • Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
  • Manage lead routing and campaign attribution within HubSpot.
  • Continuously optimize campaign performance based on conversion metrics and pipeline impact.

Sales & SDR Enablement
  • Partner closely with Marketing to translate messaging into executable campaigns.
  • Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
  • Ensure marketing campaigns and SDR outreach are tightly coordinated.
  • Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.

Measurement & Optimization
  • Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
  • Analyze campaign performance and recommend optimizations based on data.
  • Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
  • Manage marketing budgets to maximize pipeline generation and return on investment.

What we are looking for:
  • 5+ years of B2B demand generation experience.
  • Experience building integrated campaigns for SaaS products.
  • AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
  • Demonstrated success generating measurable pipeline through multi-channel marketing programs.
  • Experience with account-based marketing (ABM).
  • Strong experience with HubSpot.
  • Experience partnering closely with SDR and sales organizations.
  • Strong analytical skills with experience measuring campaign ROI and pipeline performance.
  • Excellent project management and organizational skills.
  • Ability to manage multiple campaigns simultaneously.
  • Experience marketing to retailers or physical security technology buyers, preferrable

Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.

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