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Demand Generation Manager Jobs in Connecticut (NOW HIRING)

$80K - $85K/yr

This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this ...

... generation, analysis, and alignment across departments. * Partner with Sales, Operations, and Supply Chain teams to develop monthly demand plans and support the SIOP cycle. * Manage inventory ...

$80K - $85K/yr

This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this ...

Support OEM value-creation and demand-generation initiatives by managing customer inputs, launch assumptions, aftermarket opportunities, and commercial execution plans. * Maintain accurate CRM, ...

Treasury Analyst

Stamford, CT · On-site

$70 - $110/hr

Alpha Generation manages and operates power generation facilities that are well positioned to provide reliable, secure, safe, and sustainable power to meet increasing demand for electricity. Our best ...

Alpha Generation manages and operates power generation facilities that are well positioned to provide reliable, secure, safe, and sustainable power to meet increasing demand for electricity. Our best ...

Alpha Generation manages and operates power generation facilities that are well positioned to provide reliable, secure, safe, and sustainable power to meet increasing demand for electricity. Our best ...

Drive demand generation and pull-through sales by influencing product specification, recommendation ... Utilize CRM systems and sales tools to manage opportunities, track customer activity, and measure ...

Showing results 21-40

Demand Generation Manager information

See Connecticut salary details

$36.6K

$96.5K

$136K

How much do demand generation manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for demand generation manager in Connecticut is $96,521.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,800.00 and $114,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Connecticut?

The most popular types of Demand Generation jobs in Connecticut are:

What job categories do people searching Demand Generation Manager jobs in Connecticut look for?

The top searched job categories for Demand Generation Manager jobs in Connecticut are:

What cities in Connecticut are hiring for Demand Generation Manager jobs?

Cities in Connecticut with the most Demand Generation Manager job openings:

Infographic showing various Demand Generation Manager job openings in Connecticut as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, 2% Temporary, and 3% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $96,521 per year, or $46.4 per hour.

Lead Specialist, Channel Sales - ServiceNow - C_MAT

Deloitte

Stamford, CT

Full-time

Posted 14 days ago


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 93 frontline employees who took The Breakroom Quiz

46th of 152 rated financial services


Job description

Are you a relationship-oriented sales professional with an entrepreneurial mindset, relevant industry and ServiceNow experience, and a demonstrated ability to activate partner ecosystems? Deloitte Consulting LLP is seeking a Channel Sales professional to expand market presence, strengthen ServiceNow relationships, and generate qualified pipeline across Cross Industry. 

Recruiting for this role ends on 9/16/2026.  

Work you'll do

As a Channel Sales professional, you will activate the ServiceNow ecosystem to create market awareness, uncover new opportunities, and generate qualified pipeline for Deloitte. You will work closely with Sales Executives, account teams, ServiceNow stakeholders, and Marketing to turn relationships and market insight into actionable growth opportunities. You will:

  • Build and maintain a strategic relationship map across ServiceNow, including sales leaders, client executives, industry leaders, account teams, solution specialists, and other influential stakeholders.
  • Identify relationship gaps, priority connections, and engagement opportunities that increase Deloitte's visibility and access across the ServiceNow ecosystem and internally.
  • Partner with Sales Executives and Deloitte account teams to identify target accounts, develop contact strategies, and activate joint go-to-market opportunities.
  • Help frame the purpose and desired outcomes of joint opportunity calls, recommend approaches that have worked in other accounts, and bring forward relevant examples from similar clients to spark opportunity creation.
  • Facilitate and support joint account planning, relationship-mapping sessions, pipeline reviews, and opportunity-creation calls with ServiceNow and Deloitte stakeholders.
  • Create repeatable engagement approaches that help account teams use ServiceNow relationships, industry insights, and solution capabilities to open doors and advance early-stage opportunities.
  • Work closely with marketing to plan and execute joint demand-generation initiatives, including events, workshops, webinars, campaigns, and targeted account-based marketing activities.
  • Convert marketing activity, partner interactions, and market intelligence into qualified opportunities by ensuring timely follow-up, clear ownership, and disciplined pipeline tracking.
  • Capture and share leading practices, client examples, market signals, and successful co-sell approaches to improve opportunity creation across the territory.
  • Track and report on key performance indicators, including relationship coverage, joint activities, marketing-sourced leads, pipeline created, pipeline influenced, and conversion to qualified opportunities.
  • Provide data-driven recommendations on where to focus relationship-building, marketing investment, and joint sales activity to maximize pipeline generation and growth.

The successful candidate would possess these skills:

  • A proven track record in channel sales, alliance management, business development, partner marketing, or inside sales.
  • Experience developing relationships with partner sales organizations, technology providers, systems integrators, or other strategic ecosystem partners.
  • Strong relationship-mapping and stakeholder-management skills, with the ability to navigate complex organizations and connect the right people at the right time.
  • The ability to translate client, partner, and market insights into practical opportunity-creation strategies.
  • Experience working with sales and marketing teams to develop and execute demand-generation and pipeline-creation initiatives.
  • Strong executive communication, presentation, facilitation, and follow-up skills.
  • A collaborative, team-oriented approach and the ability to influence cross-functional stakeholders without direct authority.
  • Strong organizational and analytical skills, including the ability to manage activity, pipeline, and performance data in a CRM environment.
  • Knowledge of enterprise software solutions, consulting services, and the broader ServiceNow marketplace.

The Team

The Sales Center of Excellence supports Deloitte's businesses in identifying, nurturing, and closing sales opportunities. Channel Sales professionals work alongside Sales Executives, Partners, Principals, Managing Directors, alliance leaders, marketing, and account teams to activate strategic relationships, generate demand, and create qualified opportunities that support Deloitte's growth agenda.

Qualifications

Required:

  • 3+ years of experience in channel sales, alliance management, business development, partner marketing, or related go-to-market roles.
  • Experience working within a complex, matrixed organization and coordinating cross-functional sales and marketing activity.
  • Demonstrated success developing partner relationships and generating pipeline through joint go-to-market activity.
  • Experience with pipeline management, CRM reporting, and measuring the effectiveness of demand-generation activity.
  • Ability to travel up to 50%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:

  • Experience with ServiceNow, including its technology, sales organization, partner ecosystem, and go-to-market model.
  • Established relationships with ServiceNow sales representatives, client executives, industry leaders, or channel stakeholders.
  • Experience supporting account-based marketing, joint campaigns, industry events, or other co-marketing programs.
  • Experience selling or supporting the sale of complex, project-based professional services.
  • Undergraduate degree; advanced degree preferred.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $100,400.00 to $197,900.00.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

 #DeloitteNDO

Qualifications:

Are you a relationship-oriented sales professional with an entrepreneurial mindset, relevant industry and ServiceNow experience, and a demonstrated ability to activate partner ecosystems? Deloitte Consulting LLP is seeking a Channel Sales professional to expand market presence, strengthen ServiceNow relationships, and generate qualified pipeline across Cross Industry. 

Recruiting for this role ends on 9/16/2026.  

Work you'll do

As a Channel Sales professional, you will activate the ServiceNow ecosystem to create market awareness, uncover new opportunities, and generate qualified pipeline for Deloitte. You will work closely with Sales Executives, account teams, ServiceNow stakeholders, and Marketing to turn relationships and market insight into actionable growth opportunities. You will:

  • Build and maintain a strategic relationship map across ServiceNow, including sales leaders, client executives, industry leaders, account teams, solution specialists, and other influential stakeholders.
  • Identify relationship gaps, priority connections, and engagement opportunities that increase Deloitte's visibility and access across the ServiceNow ecosystem and internally.
  • Partner with Sales Executives and Deloitte account teams to identify target accounts, develop contact strategies, and activate joint go-to-market opportunities.
  • Help frame the purpose and desired outcomes of joint opportunity calls, recommend approaches that have worked in other accounts, and bring forward relevant examples from similar clients to spark opportunity creation.
  • Facilitate and support joint account planning, relationship-mapping sessions, pipeline reviews, and opportunity-creation calls with ServiceNow and Deloitte stakeholders.
  • Create repeatable engagement approaches that help account teams use ServiceNow relationships, industry insights, and solution capabilities to open doors and advance early-stage opportunities.
  • Work closely with marketing to plan and execute joint demand-generation initiatives, including events, workshops, webinars, campaigns, and targeted account-based marketing activities.
  • Convert marketing activity, partner interactions, and market intelligence into qualified opportunities by ensuring timely follow-up, clear ownership, and disciplined pipeline tracking.
  • Capture and share leading practices, client examples, market signals, and successful co-sell approaches to improve opportunity creation across the territory.
  • Track and report on key performance indicators, including relationship coverage, joint activities, marketing-sourced leads, pipeline created, pipeline influenced, and conversion to qualified opportunities.
  • Provide data-driven recommendations on where to focus relationship-building, marketing investment, and joint sales activity to maximize pipeline generation and growth.

The successful candidate would possess these skills:

  • A proven track record in channel sales, alliance management, business development, partner marketing, or inside sales.
  • Experience developing relationships with partner sales organizations, technology providers, systems integrators, or other strategic ecosystem partners.
  • Strong relationship-mapping and stakeholder-management skills, with the ability to navigate complex organizations and connect the right people at the right time.
  • The ability to translate client, partner, and market insights into practical opportunity-creation strategies.
  • Experience working with sales and marketing teams to develop and execute demand-generation and pipeline-creation initiatives.
  • Strong executive communication, presentation, facilitation, and follow-up skills.
  • A collaborative, team-oriented approach and the ability to influence cross-functional stakeholders without direct authority.
  • Strong organizational and analytical skills, including the ability to manage activity, pipeline, and performance data in a CRM environment.
  • Knowledge of enterprise software solutions, consulting services, and the broader ServiceNow marketplace.

The Team

The Sales Center of Excellence supports Deloitte's businesses in identifying, nurturing, and closing sales opportunities. Channel Sales professionals work alongside Sales Executives, Partners, Principals, Managing Directors, alliance leaders, marketing, and account teams to activate strategic relationships, generate demand, and create qualified opportunities that support Deloitte's growth agenda.

Qualifications

Required:

  • 3+ years of experience in channel sales, alliance management, business development, partner marketing, or related go-to-market roles.
  • Experience working within a complex, matrixed organization and coordinating cross-functional sales and marketing activity.
  • Demonstrated success developing partner relationships and generating pipeline through joint go-to-market activity.
  • Experience with pipeline management, CRM reporting, and measuring the effectiveness of demand-generation activity.
  • Ability to travel up to 50%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:

  • Experience with ServiceNow, including its technology, sales organization, partner ecosystem, and go-to-market model.
  • Established relationships with ServiceNow sales representatives, client executives, industry leaders, or channel stakeholders.
  • Experience supporting account-based marketing, joint campaigns, industry events, or other co-marketing programs.
  • Experience selling or supporting the sale of complex, project-based professional services.
  • Undergraduate degree; advanced degree preferred.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $100,400.00 to $197,900.00.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

 #DeloitteNDO

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