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Demand Generation Manager Jobs in Manchester, CT

Pwc

Anthropic Alliance Manager

Hartford, CT · On-site

$73K - $244K/yr

... demand generation and driving successful programs What Sets You Apart - Preference for a Bachelor's degree - Excelling in strategic alliances and sales strategy - Demonstrating analytical thinking ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Manchester, CT

Demand Generation Manager information

See Manchester, CT salary details

$39.3K

$103.5K

$145.9K

How much do demand generation manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for demand generation manager in Manchester, CT is $103,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,700.00 and $122,400.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What cities near Manchester, CT are hiring for Demand Generation Manager jobs? Cities near Manchester, CT with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Manchester, CT as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $103,527 per year, or $49.8 per hour.

Director, Marketing and Demand Generation

Corbin Advisors

Farmington, CT • Remote

$115K - $150K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 19 days ago

Job description

We are seeking a seasoned professional with deep brand and marketing experience to fill the Director, Marketing and Demand Generation position. In this role you will develop, implement, track, and optimize Corbin's brand-building, demand generation, marketing operations, and external activation efforts across traditional and digital communication channels. You will be responsible for developing polished collateral and case studies, supporting integrated campaigns, managing audience segmentation and nurture efforts, and helping strengthen Corbin Advisors' market presence. By bringing your passion and energy as well as industry best practice to Corbin Advisors you will be a key contributor to strengthening our brand, deepening engagement with current and prospective audiences, and supporting the Company's growth objectives.

You will report to the Vice President, Head of Sales and Marketing.

General Responsibilities

  • Brand and Market Positioning: Collaborate across the business to strengthen Corbin Advisors’ value proposition and capabilities story, and drive greater consistency, clarity, and resonance in the marketplace.
  • Demand Generation and Campaign Management: Develop and execute integrated marketing campaigns to drive awareness, engagement, and business development opportunities. Support persona-based campaign planning, nurture strategies, and marketing programs tied to thought leadership, webinars, website engagement, events, and other Corbin initiatives.
  • Marketing Operations: Own Corbin's marketing operations capabilities, including the distribution of marketing emails through Pardot, audience segmentation across clients and prospects, campaign workflows, nurture programs, lead scoring, and engagement tracking. Help build a more systematic approach to marketing performance and lifecycle marketing.
  • Writing and External Communications: Create/write compelling, engaging, and on-brand materials, including collateral, email marketing, press releases, campaign copy, executive messaging, and related materials that can be used across owned channels and external communications efforts.
  • Collateral and Case Study Development: Create and build polished solution and scenario collateral, case studies, campaign materials, and other client- and prospect-facing assets that support business development and elevate Corbin Advisors' market presence.
  • Media and External Visibility: Support and help coordinate media, speaking, and thought leadership opportunities that elevate Corbin Advisors' brand and subject matter expert profiles. Partner with internal stakeholders and external resources, as appropriate, to strengthen Corbin's external visibility and market engagement.
  • Event Activation: Lead the marketing and activation components of Corbin events and industry-facing opportunities, including event positioning, promotional planning, attendee communications, and pre- and post-event follow-up, ensuring Corbin Advisors delivers a polished and high-impact experience.
  • Data Analysis: Develop, track and report on key marketing performance indicators in a timely manner. Use data and analytics to improve campaign effectiveness, audience engagement, and overall marketing impact.


Requirements/Qualifications

  • Bachelor's degree in marketing plus 8+ years in a related field with experience across marketing, brand management, demand generation, communications, or business-facing B2B marketing, with a proven track record of results
  • Very strong writing capabilities are required
  • Expert proofing and editing skills with deep experience across multiple forms of business and marketing content (i.e., collateral, long-form written content, website content, press releases, social media content, email marketing, and campaign copy)
  • Strong experience in brand-building, campaign development, collateral creation, and demand generation execution
  • Experience with marketing operations and marketing automation platforms, including Pardot or similar tools
  • Experience with audience segmentation, nurture strategies, lead scoring, campaign workflows, and marketing performance tracking
  • Strong interpersonal and relationship management skills, with experience managing cross-functional projects
  • Excellent written and oral communication. Ability to develop and present compelling, engaging and polished PowerPoint presentations that inform, inspire and influence
  • Strong capital/equity markets, business, finance, professional services, or corporate experience
  • Deep organizational and execution skillset
  • Extremely passionate about building high-quality marketing programs, materials, and market-facing campaigns


Package Offer

  • Competitive base salary and annual performance bonus
  • Robust healthcare package – company paid premiums up to 75% (Medical, Dental Vision)
  • Retirement plan with a company match
  • Significant opportunity for long-term career growth and professional development as we continue to scale


Corbin is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local law.