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Demand Gen Manager Jobs in Texas (NOW HIRING)

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Demand Gen Manager information

See Texas salary details

$22.8K

$55.5K

$108.1K

How much do demand gen manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for demand gen manager in Texas is $55,457.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,100.00 and $63,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand gen manager?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

How much does a demand gen manager make?

The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What does a demand generation manager do?

A demand generation manager develops and executes marketing strategies to generate interest and demand for a company's products or services. They use channels such as content marketing, email campaigns, social media, and paid advertising, often analyzing data with tools like CRM and marketing automation platforms to optimize lead generation and conversion efforts.

What are popular job titles related to Demand Gen Manager jobs in Texas?

For Demand Gen Manager jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Demand Gen Manager jobs in Texas look for?

The top searched job categories for Demand Gen Manager jobs in Texas are:

What cities in Texas are hiring for Demand Gen Manager jobs?

Cities in Texas with the most Demand Gen Manager job openings:

Demand Gen Manager jobs near you

Channel Program Manager

RMG Enterprise Solutions, Inc.

Dallas, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Job description

Description

WHO WE ARE

At Korbyt, we advocate for employees: the most valuable assets for any company. That's what fuels our never-ending desire to help companies improve the way they communicate with the workforce. When a company can reach everyone, there is opportunity to capture attention and instill action through the delivery of relevant content, data and information. And an engaged, informed workplace achieves business success. We began as RMG Networks 40 years ago, with a heritage in broadcasting content. Today as Korbyt, our future is at the forefront of helping to transform the workplace experience.


At the heart of every company are great people. We are a diverse group of people, working as teams to support each other, our partners and customers. If you have passion and integrity, love what you do, and care about making a difference, then bring your talents to Korbyt and help us transform the workplace experience.


WHAT WE ARE LOOKING FOR


The Channel Program Manager operationalizes the core functions of Korbyt's Channel Sales and Marketing program - driving demand generation and partner enablement across both remote and in-person channels, while delivering high-touch program management for strategic (P1 and P2) partners.


Additionally, we are looking for those who have experience supporting internal and channel sales organizations operationally and with enablement materials. Your sales experience focuses on complex solutions selling and should include experience with systems integrators, referral partners, and technology partners.


Requirements

WHAT YOU'LL DO

Program Structure and Performance


  • Support VP, Global Partner in defining partner benefits and expectations
  • Track partner performance and manage regular partner cadences for review
  • Orchestrate partner sales and marketing campaigns with the support of those functions and available resources.
  • Internal tracking and reporting of cross-functional requirements and initiatives

Internal Operations

  • Inbound lead routing and direct-to-partner transitions
  • Salesforce data maintenance and reporting in partnership with sales and marketing operations
  • Cross-functional coordination within Korbyt

Partner Enablement

  • Build a repeatable co-marketing package for partners to sell Korbyt
  • Travel to partner local offices for lunch-and-learns, happy hours, and general enablement activities
  • Support remote enablement initiatives with key partner resources

Demand Gen & Strategic Programs

  • Support communications of sales plays for selling of Korbyt by channel partners
  • Account mapping program with data collection for BDR outreach
  • Generate and coordinate programs for demand generation, including but not limited to in-person events, webinars, email campaigns, advertising, and others.

Partner Tier Engagement


P1 Strategic Partners - High-Touch

  • Strategic plans managed with executive sponsorship
  • AE support for local visits and account mapping
  • Joint demand-gen initiatives with Marketing

P2 & P3 Partners - Hybrid

  • AE support for local visits and account mapping
  • Self-service demand-gen enablement packages from Marketing

P4 & Inbound - Self-Service

  • Self-service enablement packages for P4 partners
  • Manage and qualify inbound partner leads opportunistically

WHAT YOU HAVE


REQUIREMENTS  

  • Technologically adept and business acumen focused with outstanding communication both written and oral, negotiation and presentation skills
  • Ability to work individually and on a collaborative team in a fast paced and continuously evolving environment
  • Strong ability to utilize technology to accelerate taks including using Microsoft Office, Claude, and Salesforce
  • Experience selling SaaS Solutions through Channel Partners preferred
  • Knowledge of digital signage and conference room hardware is a plus
  • Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
  • Ability to work individually and on a collaborative team in a fast paced and continuously evolving environment
  • Strong computer skills including the Microsoft Office (Word, PowerPoint, Excel) and Salesforce is a plus


BENEFITS INCLUDE

  • Medical, Dental, Vision insurance, the first of month, following hire date
  • 401k
  • Paid Holidays and PTO
  • Paid STD
  • Paid LTD

and more....


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