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Demand Gen Manager Jobs in California (NOW HIRING)

Opal

Senior Manager Demand Generation

San Francisco, CA · On-site

$180K - $250K/yr

Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled ... This is a hands-on role for a demand gen leader to partner closely with GTM leadership to create ...

Zania, Inc

Growth & Demand Generation

Palo Alto, CA · On-site

Role Overview This isn't a traditional B2B demand gen role. We are not looking for someone to run ... Manager). * Exceptional written communication skills-you can craft compelling, credible messaging ...

Anywhere Real Estate

Creative Director

Santa Clara, CA · On-site

You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't ...

Eightfold.ai

Creative Director

Santa Clara, CA · On-site

You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't ...

Navan

Sr. Marketing Analytics Manager

San Francisco, CA · On-site

$105K - $234K/yr

Built multi-touch attribution, predictive, and demand gen models. * Exceptional attention to detail ... Our recruiters and hiring managers review all outputs and make the final hiring decision regarding ...

Anywhere

Creative Director

Santa Clara, CA

You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't ...

Phonely Ltd

Founding Marketing Lead

San Francisco, CA · On-site

$140K - $200K/yr

Brief and manage an external agency for campaigns. * Onboarding and nurture: Build sequences for ... A generalist: brand, content, growth, and demand gen * You have built marketing from 0 to 1 at an ...

Eightfold AI

Creative Director

Santa Clara, CA · On-site

You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't ...

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Demand Gen Manager information

See California salary details

$24.2K

$58.7K

$114.5K

How much do demand gen manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand gen manager in California is $58,746.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $67,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand gen manager?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

How much does a demand gen manager make?

The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What does a demand generation manager do?

A demand generation manager develops and executes marketing strategies to generate interest and demand for a company's products or services. They use channels such as content marketing, email campaigns, social media, and paid advertising, often analyzing data with tools like CRM and marketing automation platforms to optimize lead generation and conversion efforts.

What are popular job titles related to Demand Gen Manager jobs in California?

For Demand Gen Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Demand Gen Manager jobs in California look for?

The top searched job categories for Demand Gen Manager jobs in California are:

What cities in California are hiring for Demand Gen Manager jobs?

Cities in California with the most Demand Gen Manager job openings:

Demand Gen Manager jobs near you
Infographic showing various Demand Gen Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $58,746 per year, or $28.2 per hour.

Senior Manager Demand Generation

Opal

San Francisco, CA • On-site

$180K - $250K/yr

Full-time

Re-posted 14 days ago

Job description

About Opal Security:
At Opal, we're building modern identity governance for the AI era-intelligent access management that empowers enterprises to move fast while staying secure. Our mission is to bring clarity, control, and confidence to complex enterprise environments, helping teams govern access without slowing down innovation.
The Role:
Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org. You've moved past vibe coding standalone apps and are operationalizing a highly personalized revenue generation engine with an opinionated POV on content, brand, campaigns, events, and digital channels. This is a hands-on role for a demand gen leader to partner closely with GTM leadership to create demand among IAM, security, infrastructure, and platform engineering, as well as GRC leaders at tech companies reaching scale.
Our go to market is a commercial sales-led motion. You will excel in this role if you know how to build high quality programs around the right accounts, create executive and practitioner engagement, and inspect whether marketing activity is actually turning into meetings, opportunities, and revenue.
This role reports into the VP, Marketing and is hybrid with 3+ days in office in downtown San Francisco.
What You'll Do:
You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up. You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue.
  • Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
  • Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
  • Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
  • Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates
  • Plan and execute field marketing including executive dinners, roundtables, event surrounds, regional programs, and conference follow-up motions

You Might Be a Fit If You:
  • Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets
  • You take pride in your craft as an AI-native marketer
  • Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics
  • Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)
  • Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
  • Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Apply