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Dealership General Manager Jobs in Virginia (NOW HIRING)

SINA18 LLC

Assistant General Manager

Sandston, VA · On-site

... when dealing with emotional topics and/or situations. * Assists in the development and ... Assists General Manager with all accounting functions, including but not limited to accounts ...

SINA18 LLC

Assistant General Manager

Sandston, VA · On-site

... when dealing with emotional topics and/or situations. * Assists in the development and ... Assists General Manager with all accounting functions, including but not limited to accounts ...

SINA18 LLC

Assistant General Manager

Richmond, VA · On-site

... when dealing with emotional topics and/or situations. * Assists in the development and ... Assists General Manager with all accounting functions, including but not limited to accounts ...

Sina18

Assistant General Manager

Chester, VA · On-site

$95 - $140/hr

... when dealing with emotional topics and/or situations. * Assists in the development and ... Assists General Manager with all accounting functions, including but not limited to accounts ...

Eggs Up Grill

General Manager

Richmond, VA · On-site

We're hiring a General Manager! The GM is responsible for leading the daily operations of our ... Must possess good communication skills for dealing with diverse staff * Ability to coordinate ...

Aschenbach Auto Group

General Sales Manager

Floyd, VA · On-site

$50K - $60K/yr

Works with dealer and general manager to determine appropriate days' supply for new and used vehicles and orders/acquires vehicle inventory accordingly. * Establishes standards for displaying ...

Park Lawn Corporation

General Manager

Waynesboro, VA · On-site

$70 - $90/hr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

asburyauto

Automotive General Sales Manager

Woodbridge, VA · On-site

$150K - $250K/yr

Must possess a strong track record of superior results in a high-volume dealership * Excellent ... Partner with the General Manager and meet with managers individually to develop monthly and annual ...

asburyauto

Automotive General Sales Manager

Woodbridge, VA · On-site

$150K - $250K/yr

Must possess a strong track record of superior results in a high-volume dealership * Excellent ... Partner with the General Manager and meet with managers individually to develop monthly and annual ...

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All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Virginia

Dealership General Manager information

See Virginia salary details

$48.6K

$129.2K

$209.2K

How much do dealership general manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for dealership general manager in Virginia is $129,215.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,100.00 and $190,800.00 per year, depending on experience, location, and employer.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

More about Dealership General Manager jobs

What are popular job titles related to Dealership General Manager jobs in Virginia?

For Dealership General Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Dealership General Manager jobs in Virginia look for?

The top searched job categories for Dealership General Manager jobs in Virginia are:

What cities in Virginia are hiring for Dealership General Manager jobs?

Cities in Virginia with the most Dealership General Manager job openings:

Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $129,215 per year, or $62.1 per hour.

General Manager - Patriot Harley-Davidson

The Motorcycle Company

Fairfax, VA • On-site

$240K - $300K/yr

Full-time

Re-posted 4 days ago

Key responsibilities

  • Oversee and manage the operation of the dealership.

  • Establish and communicate operating policies and procedures for dealership.

  • Manage recruitment, interviewing, hiring, termination, and performance reviews of staff.

Job description

Job Title: General Manager
Department: Administration
Supervisor: Managing Partner(s)
Summary Description
Oversee and manage the operation of the dealership. Responsible for maximizing return on investment, profit and loss, daily operation, planning, development, and implementation of marketing plans for both short-term and long-term growth. Has direct responsibility for managing and controlling company assets, as well as managing and developing employees for future growth.
Duties & Responsibilities
  • Provide direction and coordination for all areas of dealership operation.
  • Establish and communicate operating policies and procedures for dealership.
  • Balance the demands of employees, suppliers, customers, owners, and community.
  • Ensure departments maintain budgeted revenue and expense objectives.
  • Maintain records, controls and requests reports from subordinates to evaluate dealership performance.
  • Hold department managers accountable for established monthly and annual objectives and financial goals.
  • Approve all major departmental expenditures.
  • In collaboration with the Managing Partner(s), make recommendations/changes to the operating plan and related budgets.
  • Set policies, procedures and processes for dealership.
  • Coach, counsel and evaluate direct reports.
  • Manage recruitment, interviewing, hiring and termination of staff.
  • Conduct performance reviews on a regular basis for direct reports.
  • Monthly composite review with managers
  • Set and/or approve compensation plans for dealership employees.
  • Provide appropriate training for management team to have the skills to do their job. (seminars, sales training, technical training, etc.)
  • Hold management accountable for leading their people.
  • Delegate responsibility to managers as needed.
  • Manage conflicts between departments and individuals within the dealership.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities
  • Set policies, procedures and processes for dealership.
  • Coach, counsels and evaluates direct reports.
  • Manages recruitment, interviewing, hiring and termination of staff.
  • Conducts performance reviews on a regular basis for direct reports.
  • Monthly composite review with managers.
  • Set and/or approve compensation plans for dealership employees.
  • Provide appropriate training for management team to have the skills to do their job. (seminars, sales training, technical training, etc.)
  • Hold management accountable for leading their people.
  • Delegate responsibility to managers as needed.
  • Manage conflicts between departments and individuals within the dealership.

Qualifications & Job Requirements
  • Seven years or more of progressive management experience.
  • Demonstrated ability to manage all financial and management aspects of a $50+ million-dollar business.
  • Demonstrated ability to hire, manage, and retain quality employees.
  • Preferred knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership.
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Ability to communicate effectively to resolve problems with other dealership employees, suppliers, Harley-Davidson representative and governmental agencies.
  • Excellent communication skills including written and verbal/interpersonal.
  • Capable of maintaining confidentiality of appropriate information.
  • Must be able to multitask and input data with accuracy and efficiency in a high paced environment.

Physical Demands
  • Requires the use of both hands.
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time.
  • Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions
  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.

In addition to the outlined essential job functions, the employee is required to complete all additional tasks assigned by his/her supervisor, as the supervisor sees fit for the position. Failure to comply will result in immediate discipline at the discretion of dealership management.
I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation.

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