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Dealer Rep Jobs in Utah (NOW HIRING)

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Dealer Rep information

See Utah salary details

$22.3K

$40.3K

$70.1K

How much do dealer rep jobs pay per year?

As of Aug 29, 2026, the average yearly pay for dealer rep in Utah is $40,256.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,100.00 and $39,100.00 per year, depending on experience, location, and employer.

What does a dealer rep do?

A Dealer Rep, short for Dealer Representative, acts as the main point of contact between a company (often in the automotive, gaming, or retail industries) and its network of dealers or retail partners. Their responsibilities typically include promoting products, providing training and support, resolving issues, and ensuring dealers meet sales targets. Dealer Reps often travel to visit dealer locations, help with merchandising, and relay feedback from the field to their company. This role requires strong communication and relationship-building skills, as Dealer Reps play a key part in driving sales and maintaining positive business relationships.

What are the key skills and qualifications needed to thrive as a dealer rep?

To thrive as a Dealer Representative, you need strong sales acumen, product knowledge, and a background in business or marketing, often supported by relevant experience or a bachelor's degree. Familiarity with CRM software, inventory management systems, and basic financial tools is typically required. Excellent interpersonal skills, negotiation abilities, and customer service orientation set top performers apart in this role. These skills are crucial for building lasting client relationships, meeting sales targets, and supporting the growth of dealership operations.

How does a dealer rep typically collaborate with dealership staff and external partners to achieve sales targets?

Dealer Reps work closely with dealership sales teams, management, and external partners such as manufacturers or distributors to meet sales objectives. They regularly provide product training, share promotional materials, and support dealers in developing sales strategies. Effective communication and building strong relationships are key, as Dealer Reps often act as the main point of contact between the dealership and the supplier. This collaboration ensures alignment on goals, streamlines the sales process, and helps resolve any issues that may arise.

What is the difference between Dealer Rep vs Sales Associate?

AspectDealer RepSales Associate
Required CredentialsHigh school diploma, sometimes industry-specific certificationsHigh school diploma or equivalent, sales training often provided
Work EnvironmentDealerships, automotive or equipment sales settingsRetail stores, showrooms, or dealership floors
Employer & Industry UsageAutomotive, machinery, or equipment dealershipsRetail, automotive, or consumer goods industries
Common Search & ComparisonDealer Rep vs Sales Associate

Dealer Reps and Sales Associates often work in dealership environments and require similar sales skills. Dealer Reps typically focus on specific product lines or brands, often with industry-specific certifications, while Sales Associates may work across various retail sectors with more general sales training. Both roles aim to connect customers with products, but Dealer Reps usually have more specialized product knowledge and industry experience.

What are popular job titles related to Dealer Rep jobs in Utah?

For Dealer Rep jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Dealer Rep jobs in Utah look for?

The top searched job categories for Dealer Rep jobs in Utah are:

Dealer Rep jobs near you
Infographic showing various Dealer Rep job openings in Utah as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 100% In-person job distribution, with an average salary of $40,256 per year, or $19.4 per hour.

Business Development Representative

Recreational Dealer Solutions

Salt Lake City, UT • Remote

$40K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Dominion Enterprises is seeking a candidate to fill the role of Business Development Representative (BDR). The BDR is a front-line conductor of appointment generation and meeting execution.

The primary objective of this role is to provide qualified demos to the direct selling channel and contribute to revenue growth. This includes collaborative appointment setting with ideal clients in open territories, urban markets, and identified assigned territory. Responsibilities also include collecting market intelligence to better identify opportunities with ideal clients, conducting research to provide qualified appointments to the sales channel, and a full understanding of the DMS sales process and solution sets.

The BDR role has a heavy focus on high volume prospecting activity and must have a hunter mentality. This team member will report directly to the BDR Manager.

Responsibilities include:

  • High volume prospecting to Powersports and Marine dealerships fitting the ideal client profile
  • Positively representing and educating prospects on the DMS applications that DX1 and ZiiDMS offers
  • Actively facilitating and scheduling demos with the regional sales reps
  • Identifying client needs, suggesting appropriate solutions, and setting expectations
  • Creating and organizing meetings with a high degree of accuracy to ensure seamless transfer and follow-up
  • Reporting to the Director of Sales on a weekly basis to review activity, KPI attainment, and share market trends
  • Staying current and relevant on all products, services, and pricing options
  • Consistently and accurately logging all activity into SalesForce

Requirements:

  • Demonstrate a hunter mindset with a drive to uncover key stakeholders through calls
  • Possess a constructive sense of urgency, optimism, ownership, and strong commitment to achieving success
  • Exceptional verbal and written communication skills
  • High attention to detail and organization
  • Relevant understanding of the digital space
  • Ability to excel in a fast-moving entrepreneurial environment
  • Self-directed and results-driven outlook
  • Commitment to a high-performance culture
  • Ability to work from a home-based office environment
  • Prior DMS and or Powersports Dealership experience is a major plus

This role offers a base salary of approximately$40k annually plus commission.Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits include medical, dental, vision, flexible spending account; 401k, matching up to 4% fully vested on day one of employment; paid vacation, company holidays and sick leave; corporate discount opportunities.
About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.

Employment Type: Full-Time

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