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Dealer Manager Jobs in Colorado (NOW HIRING)

Dealer Sales Manager

Denver, CO · On-site

$100K - $120K/yr

The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure ...

Dealer Sales Manager

Denver, CO · On-site +1

$100K - $120K/yr

The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure ...

We help dealerships manage their online inventory by capturing professional, eye-catching images and videos of vehicles for sale. We're passionate about cars, photography, and customer service -- and ...

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Local auto dealer group is currently accepting applications to hire an experienced Dealership Controller / Office Manager with several years of experience in an automotive dealership office setting.

The Controller is the key dealership executive who manages the accounting tasks and related policies and procedures. The Controller is the business partner to the dealership General Manager and ...

The Controller is the key dealership executive who manages the accounting tasks and related policies and procedures. The Controller is the business partner to the dealership General Manager and ...

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Showing results 1-20

Dealer Manager information

See Colorado salary details

$28.9K

$85.9K

$144.6K

How much do dealer manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for dealer manager in Colorado is $85,884.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,600.00 and $122,500.00 per year, depending on experience, location, and employer.

How does a dealer manager typically collaborate with sales teams and external partners to achieve business goals?

A Dealer Manager frequently works alongside internal sales teams to develop strategies for increasing dealership performance and meeting sales targets. They also serve as the main point of contact for external dealers, facilitating communication, addressing concerns, and implementing promotional programs. Regular meetings, performance reviews, and joint planning sessions are common, ensuring alignment between company objectives and dealer operations. Successful Dealer Managers must balance strong relationship-building with data-driven decision-making to drive mutual growth.

What are the key skills and qualifications needed to thrive as a dealer manager, and why are they important?

To thrive as a Dealer Manager, you need strong sales acumen, leadership abilities, and a background in business administration or a related field, often supported by prior experience in automotive or retail management. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is typically required. Excellent negotiation, problem-solving, and interpersonal skills help build strong relationships with staff and customers. These competencies are crucial for driving dealership profitability, ensuring operational efficiency, and maintaining high customer satisfaction.

What is the difference between Dealer Manager vs Sales Manager?

AspectDealer Manager
Primary FocusOversees dealership operations, manages dealer relationships, and ensures sales targets are met.
Required CredentialsTypically requires a bachelor's degree in business or related field; experience in automotive or retail sales preferred.
Work EnvironmentPrimarily office-based with frequent dealership visits and meetings.
Industry UsageCommonly used in automotive, heavy equipment, and retail industries.

While a Dealer Manager focuses on managing dealership relationships and operations, a Sales Manager concentrates on leading sales teams and achieving sales targets. Both roles require strong communication skills and industry knowledge, but Dealer Managers have a broader operational scope, whereas Sales Managers are more sales-driven.

What is a dealer manager?

Dealer Managers are professionals responsible for overseeing the operations and performance of dealerships, typically in industries such as automotive, equipment, or retail. Their duties include managing sales teams, developing business strategies, ensuring customer satisfaction, and maintaining relationships with manufacturers or suppliers. They also handle inventory control, budgeting, and compliance with company policies. Effective Dealer Managers drive sales growth, improve profitability, and uphold high service standards within their dealerships.

How do you become a dealer manager?

To become a dealer manager, candidates typically need several years of experience in sales, dealership operations, or automotive management, along with strong leadership and communication skills. Many employers prefer candidates with a background in automotive or retail industries and may require relevant certifications or a bachelor's degree in business or a related field.
What are the most commonly searched types of Dealer jobs in Colorado? The most popular types of Dealer jobs in Colorado are:
What are popular job titles related to Dealer Manager jobs in Colorado? For Dealer Manager jobs in Colorado, the most frequently searched job titles are:
What cities in Colorado are hiring for Dealer Manager jobs? Cities in Colorado with the most Dealer Manager job openings:
Infographic showing various Dealer Manager job openings in Colorado as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $85,884 per year, or $41.3 per hour.

Dealer Sales Manager

Generac

Denver, CO • On-site

$100K - $120K/yr

Full-time

Re-posted 9 days ago


Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

352nd of 487 rated machine equipment manufacturers


Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure sales targets are met, and provide guidance and support to dealers. This role demands a proactive, strategic approach to dealer engagement and the ability to collaborate effectively with cross-functional teams.

Ideal candidate with bring Business Development experience.

Major Responsibilities
  • Develop and lead comprehensive sales and channel strategies that drive revenue growth, market share, and profitability across the dealer network.
  • Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.
  • Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.
  • Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives, and programs.
  • Leverage market analytics to evaluate performance, identify opportunities, and inform strategic decision-making.
  • Deliver accurate sales forecasts and insights, translating data into actionable recommendations for senior leadership.
  • Collaborate cross-functionally with product, marketing, finance, and channel management teams to ensure seamless dealer engagement and consistent brand execution.
  • Drive go-to-market initiatives and promotional campaigns in partnership with marketing to accelerate dealer sales and strengthen brand presence.
  • Represent the voice of the dealer network, influencing product development, pricing strategies, and overall channel direction.

This position requires travel 50% of the time.

Minimum Job Requirements

Education

Bachelor's degree in business, Marketing, Finance or related field or equivalent experience.

Work Experience

Five (5) years account management and/or business planning experience

Knowledge / Skills / Abilities

  • Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential dealers, optimizing channel performance, and executing territory growth plans.
  • Strategic Business Development: Skilled in analyzing market trends, assessing dealer performance, and developing tailored strategies to expand market share and increase product adoption.
  • Communication and Negotiation: Excellent written and verbal communication skills, with the ability to influence stakeholders, manage complex negotiations, and deliver persuasive sales presentations.
  • CRM and Data Proficiency: Experienced in using CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite to manage pipelines, forecast accurately, and track performance metrics.
  • Training: Skilled in delivering impactful product and sales training to dealer teams, ensuring alignment with brand standards and improved sales execution.
  • Cross-Functional Collaboration: Strong collaborator with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns that support dealer success.
  • Organization and Territory Management: Highly organized with exceptional time management and prioritization skills to effectively manage multiple dealer accounts and initiatives simultaneously.

Office Environment :

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionallylift upto 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.Up to 75% travel and valid Driver's License required.

Generac is committed to fair and equitable compensation practices. The salary range for this role based in Denver, Colorado is $100,000 - $120,000.This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

The application period for the job is estimated to be 5 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."


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