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Dealer Development Manager Jobs in Santa Rosa, CA

Workrite Ergonomics

Public Sector Sales

Petaluma, CA · On-site

Dealer Development & Channel Management * Develop and strengthen relationships with dealer partners and independent representatives. * Conduct regular joint sales calls with dealer sales teams to ...

Knape & Vogt

Public Sector Sales

Petaluma, CA · On-site

Dealer Development & Channel Management * Develop and strengthen relationships with dealer partners and independent representatives. * Conduct regular joint sales calls with dealer sales teams to ...

Kastner Honda

BDC Manager

Napa, CA

The Business Development Manager helps grow the business by responding to business leads and developing relationships to promote sales for the dealership. They may be technically savvy as well to ...

Kastner Honda

BDC Manager

Napa, CA

$5.9K/mo

The Business Development Manager helps grow the business by responding to business leads and developing relationships to promote sales for the dealership. They may be technically savvy as well to ...

U-Haul

Area Field Manager

Santa Rosa, CA · On-site

$6.0K - $6.3K/mo

... dealer. U-Haul Offers: * Full medical coverage, if eligible * Prescription plans, if eligible ... Free online courses for personal and professional development at U-Haul University ® * Business ...

U-Haul

Area Field Manager

Santa Rosa, CA

$6.0K - $6.3K/mo

... dealer. U-Haul Offers: * Full medical coverage, if eligible * Prescription plans, if eligible ... Free online courses for personal and professional development at U-Haul University * Business ...

Wingstop

District Manager

Napa, CA

Maintains a calm, tactful demeanor when dealing with difficult situations * Manages multiple ... Training covers not just the scope of the restaurant's operations but also personal development

Abode Services

Program Manager, Services

Napa, CA · On-site

$75K - $92K/yr

Professional Development Trainings and Opportunities, Leadership Academy Programs, and All Staff ... Provide support to staff when dealing with client crises, problem solving with managers on ...

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All JobsDealer Development JobsDealer Development Manager JobsDealer Development Manager Jobs in Santa Rosa, CA

Dealer Development Manager information

See Santa Rosa, CA salary details

$55.2K

$104.4K

$162.4K

How much do dealer development manager jobs pay per year?

As of Aug 4, 2026, the average yearly pay for dealer development manager in Santa Rosa, CA is $104,356.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,800.00 and $139,900.00 per year, depending on experience, location, and employer.

What is the difference between Dealer Development Manager vs Sales Manager?

AspectDealer Development ManagerSales Manager
Primary FocusDeveloping dealer networks, building dealer relationships, expanding dealer sales channelsManaging overall sales team, setting sales targets, and driving direct sales
Work EnvironmentField-based, dealer locations, industry-specific settingsOffice and field, overseeing sales teams and client interactions
Required CredentialsIndustry-specific certifications, sales experience, dealer management skillsSales experience, leadership skills, often a bachelor's degree in business or related field

The Dealer Development Manager primarily focuses on building and maintaining dealer relationships to grow sales channels, while the Sales Manager oversees the company's sales team and direct sales efforts. Both roles require strong sales skills and industry knowledge, but their scope and daily activities differ significantly.

What are some common challenges faced by a dealer development manager when expanding a dealership network?

A Dealer Development Manager often encounters challenges such as identifying and vetting suitable dealer candidates, ensuring alignment with the company's brand standards, and managing expectations during onboarding. Additionally, they must navigate regional market differences, build strong relationships with potential dealers, and provide ongoing support to help new partners succeed. Effective communication and negotiation skills are crucial, as is the ability to adapt strategies based on market feedback and performance metrics.

Is being a dealer development manager a stressful job?

Dealer Development Managers often face stress related to meeting sales targets, managing client relationships, and coordinating with multiple stakeholders. The role can involve long hours and high-pressure situations, especially during product launches or market changes, requiring strong organizational and communication skills.

What is a dealer development manager?

Dealer Development Managers are professionals responsible for building, maintaining, and improving relationships between a company and its network of dealers or distributors. They work to expand the dealer network, provide training, set sales targets, and ensure dealers meet brand standards. Their role often includes analyzing market trends, developing strategies to increase sales performance, and supporting dealers with resources and guidance to drive business growth. Dealer Development Managers play a crucial part in ensuring that the company’s products and services are effectively represented and sold through their dealer partners.

What does a dealer development manager do?

As a dealer development manager, your job is to coordinate the establishment and growth of new dealerships on behalf of the primary company. In this context, a dealership is a branded store, such as a fast food restaurant or a bank branch, that is allowed some autonomy in its operations. For example, as a dealer development manager in the automotive industry, you may help a new owner decide where to place a car dealership, what vehicles to stock, what management structure to have, and what sales techniques the staff should learn. In this career, you frequently help develop business plans and sales strategies, monitor the performance of early employees, act as a liaison between the dealership and a dealer service center, and ensure the new dealership adheres to all company policies. Dealer development managers typically train and work with dealership employees at all levels, not just management and executives.

What are the key skills and qualifications needed to thrive as a dealer development manager, and why are they important?

To thrive as a Dealer Development Manager, you need strong sales acumen, business development experience, and often a bachelor's degree in business or a related field. Familiarity with CRM software, dealership management systems, and market analysis tools is typically required. Exceptional relationship-building, negotiation, and communication skills help you effectively manage dealer networks and drive performance. These skills ensure successful expansion and support of the dealer network, directly impacting revenue growth and brand presence.
More about Dealer Development Manager jobs
What job categories do people searching Dealer Development Manager jobs in Santa Rosa, CA look for? The top searched job categories for Dealer Development Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Dealer Development Manager jobs? Cities near Santa Rosa, CA with the most Dealer Development Manager job openings:
Dealer Development Manager jobs near you
Infographic showing various Dealer Development Manager job openings in Santa Rosa, CA as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $104,356 per year, or $50.2 per hour.

Public Sector Sales

Workrite Ergonomics

Petaluma, CA • On-site

Full-time

Medical, Dental, Vision, Retirement

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Do you have sales experience within the public sector and looking for a new opportunity? Workrite Ergonomics is looking for a Public Sector Sales Representative to join our industry leading team! Enjoy excellent pay and incentives at a company where you will be recognized and rewarded!

Company Overview:

Founded in 1991, Workrite Ergonomics is an industry leader in the design, manufacture and distribution of height-adjustable work centers and ergonomic office accessories, including adjustable keyboard platform systems and flat panel monitor support systems.

What’s In It For You?

  • Benefits including Medical/Dental/Vision plus many more
  • Competitive Pay
  • 11 Paid Holidays
  • 401K with Company Match
  • Tuition Reimbursement
  • Employee Discount Programs
  • Bonus and Merit opportunities

What Will You Get To Do:

Revenue Growth & Business Development

  • Support territory growth initiatives through dealer engagement, customer outreach, market research, and business development activities.
  • Identify, qualify, and pursue new business opportunities within federal, state, local government, K-12, and higher education markets.
  • Maintain CRM records, track opportunities, and support sales forecasting activities.
  • Monitor market trends, competitive activity, and emerging opportunities.
Dealer Development & Channel Management
  • Develop and strengthen relationships with dealer partners and independent representatives.
  • Conduct regular joint sales calls with dealer sales teams to generate project opportunities and increase market penetration.
  • Deliver training programs that improve dealer understanding of products, contracts, and public sector selling strategies.
  • Identify and develop high-potential dealer partners in target markets.
  • Drive dealer engagement through regular communication and business planning.
End User Engagement
  • Call directly on government agencies, school districts, colleges, universities, municipalities, and other public sector organizations.
  • Build relationships with procurement officials, facility managers, workplace strategists, ergonomists, and key decision-makers.
  • Generate end-user demand that creates pull-through sales opportunities for dealer partners.
  • Conduct presentations, product demonstrations, and educational sessions for customers and influencers.
Contract & Cooperative Purchasing Development
  • Promote and maximize utilization of government contracts and cooperative purchasing agreements.
  • Educate dealers and end users on available contract purchasing vehicles and procurement options.

What Will You Bring:

  • Work Experience: Prior internship, customer-facing, sales, leadership, athletics, or campus organization experience.
  • Education: Bachelor’s degree in business, Marketing, Communications, Interior Design, Public Administration, or a related field.
  • Computer Skills: Intermediate skills in Microsoft Office 365 and Copilot, along with ability to learn ERP, CRM and OMS.
  • Ability to handle multiple priorities efficiently and effectively
  • Ability to communicate effectively across a diverse customer-base; good verbal and written communication skills and good interpersonal skills with ability to deal with individuals at all levels, both inside and outside the organization