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Dealer Cmo Jobs (NOW HIRING)

Cavender's

Chief Marketing Officer

Tyler, TX · On-site

The CMO owns the company's customer growth agenda, brand positioning, CRM, loyalty, lifecycle and performance marketing, paid media, content, social media, public relations, customer insights, and ...

Elixir Technologies

Chief Marketing Officer

Ojai, CA · On-site

The Chief Marketing Officer (CMO) leads Elixir's overall marketing strategy and go-to-market execution to drive growth, strengthen market position, and accelerate revenue. As a member of the ...

BHC

NY · On-site

$150 - $250/hr

Chief Marketing OfficerSkip to main content#Chief Marketing Officer page is loaded## Chief Marketing OfficerApplylocations: Beemok Hospitality Holdingstime type: Full timeposted on: Posted ...

usahs

Chief Marketing Officer

Dallas, TX

GENERAL SUMMARY The Chief Marketing Officer (CMO) leads the teams and processes that drive enrollment growth at the University of St. Augustine for Health Sciences (USAHS) through timely and ...

Elixir Technologies

Chief Marketing Officer

Ojai, CA

Description The Chief Marketing Officer (CMO) leads Elixir's overall marketing strategy and go-to-market execution to drive growth, strengthen market position, and accelerate revenue. As a member of ...

Kurgo

Chief Marketing Officer

Knoxville, TN · On-site

$220 - $320/hr

The Chief Marketing Officer (CMO) is an executive leadership role responsible for setting and executing the marketing vision and strategy. Reporting directly to the CEO, the CMO serves as the chief ...

Xceedance

$250 - $420/hr

The CMO will own brand, positioning, demand generation, product marketing, and analyst relations, report directly to the CEO, sit on the Executive Leadership Team, and build the marketing function as ...

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Dealer Cmo information

See salary details

$121K

$183.1K

$274.5K

How much do dealer cmo jobs pay per year?

As of Sep 5, 2026, the average yearly pay for dealer cmo in the United States is $183,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $210,000.00 per year, depending on experience, location, and employer.

What is a Dealer CMO?

A Dealer CMO, or Dealer Chief Marketing Officer, is a senior executive responsible for overseeing and directing the marketing strategies and initiatives of an automotive dealership or dealer group. Their primary role includes developing marketing plans, managing advertising campaigns, coordinating digital and traditional marketing efforts, and analyzing market trends to drive sales and brand growth. Dealer CMOs also lead marketing teams, collaborate with other departments, and ensure the dealership's marketing aligns with business objectives. They play a crucial part in enhancing customer engagement and increasing dealership profitability.

What are the key skills and qualifications needed to thrive as a dealer CMO?

To excel as a Dealer CMO, you need a strong background in marketing strategy, brand management, and data-driven decision-making, typically supported by a degree in marketing or business and significant leadership experience. Familiarity with CRM platforms, digital marketing tools, analytics software, and advertising technologies is essential. Outstanding communication, leadership, and adaptability help a Dealer CMO inspire teams and navigate rapidly changing market conditions. These skills are vital for driving effective marketing campaigns that attract customers, enhance dealership reputation, and achieve business growth.

What are some typical challenges faced by dealer CMOs when coordinating between marketing and sales teams?

Dealer CMOs often navigate the challenge of aligning marketing strategies with the immediate objectives of the sales team. This requires strong communication skills and a deep understanding of both market trends and sales targets to ensure campaigns drive qualified leads that sales can convert. Balancing long-term brand building with short-term sales goals can be complex, especially in fast-paced dealership environments. Successful Dealer CMOs prioritize collaboration, regularly hold joint meetings, and use data-driven insights to bridge gaps between departments.

What is the difference between Dealer Cmo vs Dealer Marketing Manager?

AspectDealer CmoDealer Marketing Manager
CredentialsMarketing degree, industry certificationsMarketing degree, industry certifications
Work EnvironmentStrategic planning, brand managementCampaign execution, local marketing
Employer & Industry UsageAutomotive dealerships, large retail groupsDealerships, automotive retail
Search & Comparison IntentStrategic marketing roles, executive marketingOperational marketing, campaign management

The Dealer Cmo typically oversees the overall marketing strategy and brand positioning for a dealership or group, focusing on high-level planning and long-term growth. In contrast, the Dealer Marketing Manager handles day-to-day marketing campaigns, local advertising, and promotional activities. Both roles require marketing expertise and industry knowledge but differ in scope and strategic focus.

More about Dealer Cmo jobs

What job categories do people searching Dealer Cmo jobs look for?

The top searched job categories for Dealer Cmo jobs are:

Dealer Cmo jobs near you
Infographic showing various Dealer Cmo job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $183,073 per year, or $88 per hour.

Chief Marketing Officer

The University of San Francisco

San Francisco, CA • On-site

$180K - $225K/yr

Full-time

Posted 11 days ago

University Of San Francisco rating

7.8

Company rating: 7.8 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

237th of 630 rated colleges and universities

Job description

Job Title:
Chief Marketing Officer
Job Summary:
The University of San Francisco (USF) seeks a strategic, results-driven, Chief Marketing Officer (CMO) to lead marketing at USF and serve as the university's senior-most marketing executive. This is a role with a changed focus, created to support strategic decision making and create a results-driven office at USF.
The CMO will hold full authority over marketing prioritization, not simply execution, and will be accountable for translating brand strategy, demand generation, and lifecycle marketing into measurable enrollment and revenue outcomes across undergraduate and graduate portfolios.
Full Job Description:
KEY RESPONSIBILITIES
Strategic Leadership & Roadmap Execution
  • Own end-to-end execution of the university's 3-Year Marketing Roadmap, including sequencing, resource allocation, and data-driven course correction
  • Ensure undergraduate and graduate go-to-market plans are developed for every school on a consistent cadence, using standardized planning templates and frameworks
  • Operationalize a formal work-intake and prioritization framework across the division, including a two-bucket (proactive strategic / reactive service) work model

Organizational Design & Team Leadership
  • Lead and develop the Strategy, Creative, Web & Digital, Content, and Marketing Operations functions as direct reports
  • Oversee performance and consistency of the embedded marketing strategist model deployed across academic schools

Brand Strategy & Demand Generation
  • Set and own university-wide brand strategy, including development and stewardship of an incrementality-tested brand campaign
  • Redefine marketing's core performance metrics across every level of the organization - from lead volume, lead quality, and cost of acquisition, replacing legacy service-desk metrics such as requester satisfaction and turnaround time

Enrollment Partnership & Governance
  • Hold a standing seat on the university's enrollment leadership team
  • Co-own a shared enrollment/marketing performance dashboard with Strategic Enrollment Management
  • Lead a recurring quarterly joint-planning cadence with enrollment leadership to align funnel performance, budget, and campaign strategy

PERFORMANCE EXPECTATIONS
Performance will be assessed against the following key performance indicators (KPIs):
  • Lead volume and lead quality, disaggregated by school and by undergraduate/graduate track
  • Cost per lead (CPL) and cost per enrolled student (CPE)
  • Response time on enrollment-critical, time-sensitive requests
  • Progress against Year 1 roadmap milestones
  • Stakeholder confidence, measured via Dean, Provost, President, and Strategic Enrollment Management surveys and reviews

QUALIFICATIONS
Required
  • Masters Degree Required
  • Over 10years of progressively responsible professional experience, including significant experience leading complex initiatives, developing strategy, and exercising independent judgment in matters with broad organizational impact.
  • Demonstrated track record building or substantially restructuring a marketing function within a complex, decentralized organization; higher education experience preferred but not required
  • Proven accountability to hard performance metrics (pipeline, conversion, CAC/CPL) rather than brand or awareness metrics alone
  • Experience exercising decision authority across multiple internal stakeholders with competing priorities in a matrixed environment
  • Experience designing, implementing, or operating a resource prioritization or intake-governance framework across a marketing or creative team

Preferred
  • Experience in higher education enrollment marketing, admissions marketing, or a comparably regulated, multi-stakeholder demand-generation environment
  • Experience partnering directly with enrollment, admissions, or sales leadership on shared pipeline and funnel metrics
  • Experience leading organizational transitions from federated/embedded marketing models toward centralized centers of excellence

Full-Time/Part-Time:
Full time
Pay Rate:
Salary
Salary Range :
$180,000 - $225,000 annualized; commensurate with experience

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