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Data Driven Marketing Jobs (NOW HIRING)

Cache Ventures

Growth Marketing Manager

You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and ...

Duolingo

Senior Marketing Analytics Manager

New York, NY · On-site

$154K - $209K/yr

Create data-driven insights about the impact of our global performance marketing campaigns * Develop new approaches to grow our user base through data-driven marketing optimization * Partner with our ...

York Law Corporation

Marketing Manager

Sacramento, CA · On-site

$80K - $120K/yr

Marketing Manager Position Type: Full-time, Exempt Location: In-person Sacramento, CA Reports to ... By leading data-driven campaigns and leveraging emerging technologies, this role ensures: * Create ...

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How much do data driven marketing jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for data driven marketing in the United States is $38.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.88 and $45.91 per hour, depending on experience, location, and employer.

What is data driven marketing?

A Data Driven Marketing job involves using data analysis and insights to guide marketing strategies, campaign decisions, and audience targeting. Professionals in this role leverage customer data, analytics tools, and AI-driven insights to optimize marketing efforts for better engagement and ROI. They work on tasks such as segmentation, A/B testing, and performance tracking. This role requires proficiency in marketing analytics, data interpretation, and digital tools like Google Analytics and CRM platforms. Ultimately, Data Driven Marketers help businesses make informed decisions that maximize marketing effectiveness.

What are the typical daily responsibilities for someone working in data driven marketing?

A Data Driven Marketing professional regularly analyzes marketing metrics, implements and monitors digital campaigns, and translates data insights into actionable strategies. You might spend your day reviewing campaign performance, conducting A/B testing, segmenting audiences, and collaborating with content, design, and sales teams to optimize messaging and targeting. Meeting with stakeholders to discuss findings and recommend adjustments is also common. This role requires agility and curiosity, as priorities often shift based on real-time performance data and evolving business objectives.

What are the key skills and qualifications needed to thrive in data driven marketing, and why are they important?

To excel in Data Driven Marketing, a strong background in marketing analytics, data interpretation, and campaign strategy is essential, often supported by a relevant degree. Familiarity with tools such as Google Analytics, CRM systems, marketing automation platforms, and certifications like Google Ads or HubSpot are highly valuable. Success in this role also depends on analytical thinking, creativity, and strong communication skills to collaborate cross-functionally and convey insights clearly. These competencies ensure that marketing strategies are anchored in actionable data, maximizing campaign effectiveness and return on investment.

What are data driven marketing jobs?

Data driven marketing jobs involve using data analysis, customer insights, and marketing analytics tools to develop and optimize marketing strategies. Roles may include data analysts, marketing analysts, and digital marketing specialists who leverage data to improve campaign performance and target audiences effectively.

What does data driven marketing do?

Data driven marketing involves analyzing large sets of consumer data to inform marketing strategies, personalize campaigns, and improve targeting. It relies on tools like analytics platforms and customer databases to optimize marketing efforts and measure performance effectively.
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Data Driven Marketing jobs near you
Infographic showing various Data Driven Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $80,479 per year, or $38.7 per hour.

REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions

UT • Remote

$100K - $120K/yr

Full-time

Medical, PTO

Posted 18 days ago

Job description

THIS IS A REMOTE POSITION


Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.

The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.

This role will work closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure.

Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.


Responsibilities

Marketing Automation & Lifecycle Programs

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance

Marketing Operations & CRM Integration

Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability

Data, Reporting & Performance Insights

Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics
Partner with marketing and leadership teams to provide data-driven recommendations
Ensure strong data quality and governance across marketing systems

Collaboration & Client Support

Work closely with cross-functional teams including marketing, sales, product, and analytics
Translate business requirements into scalable marketing automation solutions
Support enterprise client marketing initiatives and operational programs
Provide strategic input to improve marketing processes and campaign performance

Required Qualifications

7-10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills


Preferred Qualifications

Experience supporting enterprise marketing teams or agency clients
Experience working in SaaS, technology, or subscription-based businesses
Familiarity with AI-driven marketing tools and personalization platforms
Experience designing scalable marketing automation frameworks


Compensation Range

$100,000 - $120,000 annually depends on location and experience

This posted range represents Marrina Decisions' good-faith estimate for this remote role at the time of posting.


Final compensation will depend on:

candidate experience
geographic location
qualifications
alignment with internal compensation equity



Benefits

Marrina Decisions offers:

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time


Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem


Marrina Decisions is an Equal Opportunity Employer.

Apply