CRM Manager
Park City, UT · On-site
... of instructors and athletes worldwide. Our product is a wearable ski sensor and AI coaching app ... cycle: capturing people's interest, nurturing them through the phases of the year - in season and ...
CRM Manager
Park City, UT · On-site
... of instructors and athletes worldwide. Our product is a wearable ski sensor and AI coaching app ... cycle: capturing people's interest, nurturing them through the phases of the year - in season and ...
Cycle Instructor information
What are the key skills and qualifications needed to thrive as a cycle instructor?
To thrive as a Cycle Instructor, you need a solid understanding of exercise physiology, group fitness techniques, and often a certification such as ACE, AFAA, or Spinning. Familiarity with audio equipment, fitness tracking software, and heart rate monitors is typically required. Exceptional motivational skills, clear communication, and high energy help instructors engage and inspire participants. These skills are crucial for ensuring safe, effective workouts while fostering a positive and motivating class environment.
Is it hard to become a cycle instructor?
Becoming a cycle instructor typically requires completing a certification program, such as those offered by cycling organizations, and gaining experience in leading classes. The difficulty depends on prior fitness knowledge, teaching skills, and passing the certification requirements, which often include practical and written exams.
How do I become a cycle instructor?
To become a cycle instructor, you typically need to obtain a CPR certification and complete a cycling instructor training program, which covers teaching techniques and safety protocols. Many employers also prefer candidates with experience in fitness instruction or cycling, and some certifications are offered by organizations like Schwinn or Mad Dogg Athletics. Having strong communication skills and a passion for fitness can also improve your chances of securing a position.
What is the difference between Cycle Instructor vs Spin Class Instructor?
| Aspect | Cycle Instructor | Spin Class Instructor |
|---|---|---|
| Certifications | CPR/AED, cycling-specific certifications | CPR/AED, cycling-specific certifications |
| Work Environment | Gyms, fitness centers, outdoor cycling events | Indoor spin studios, gyms |
| Employer & Industry Usage | Fitness clubs, recreation centers, outdoor events | Indoor fitness studios, gyms |
| Common Search & Comparison | Often compared with Spin Class Instructor due to similar roles | Often compared with Cycle Instructor for job scope and certifications |
Both Cycle Instructors and Spin Class Instructors typically hold similar certifications and work in fitness environments like gyms and studios. The main difference lies in terminology: 'Cycle Instructor' often refers to outdoor or versatile cycling roles, while 'Spin Class Instructor' emphasizes indoor spin classes. However, the roles overlap significantly, and the terms are frequently used interchangeably in the industry.
What are some common challenges cycle instructors face when leading group classes, and how can they be managed?
Cycle Instructors often encounter challenges such as accommodating varying fitness levels within a single class, keeping participants motivated, and managing class energy. To address these, instructors typically offer modifications for different experience levels and use music and motivational cues to energize the group. Building rapport and maintaining clear communication also help create an inclusive and engaging environment for all participants.
What is a cycle instructor?
Cycle Instructors are fitness professionals who lead indoor cycling classes, guiding participants through various cycling routines designed to improve cardiovascular health, endurance, and strength. They motivate and coach individuals or groups, ensuring proper form and safety while often setting routines to music. Cycle Instructors may also create workout plans, monitor class progress, and offer advice on general fitness. Their role combines elements of coaching, motivation, and technical cycling knowledge to deliver effective and enjoyable workouts.
What do cycle instructors make?
Cycle instructors typically earn between $15 and $40 per hour, depending on experience, location, and the facility. Some may also receive additional compensation through tips or bonuses, and certifications like CPR or fitness instructor credentials can influence pay rates.
What are popular job titles related to Cycle Instructor jobs in Utah? For Cycle Instructor jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Cycle Instructor jobs in Utah look for? The top searched job categories for Cycle Instructor jobs in Utah are:
Other
Posted 11 days ago
Job description
About Motion Metrics Ltd
Carv is on a mission to make great skiing accessible to everyone. We're a global community of 70,000+ skiers, the official partner of several iconic US resorts, and trusted by thousands of instructors and athletes worldwide.
Our product is a wearable ski sensor and AI coaching app that gives everyday skiers real-time coaching on the mountain. We are now also launching a phone-only product, opening up a fast growth product tier that brings personalised on-snow coaching to a much wider audience.
That growth means a big, fast-growing audience: people who’ve downloaded the app, signed up by email, or bought Carv. We’re looking for someone to own that audience end to end, turning it into engaged, paying, happy skiers. As a result, build our CRM into one of the most valuable channels in the business.
About the role
You’ll own our CRM end to end - email, in-app messages and push - plus the supporting content, such as blog posts and landing pages. You’ll bring people in, keep them engaged, and help them buy at the right moments in the season.
It’s a hands-on role. You’ll find the insights, shape the ideas, write the copy and build the campaigns - you own the channel end to end, and you take the credit for what it delivers. There’s support across the team when you need it, and a strong AI toolkit that’s a core part of how we work.
Carv is a seasonal business. Interest builds long before people are on snow and fades in spring, so this role owns the plan for the whole cycle: capturing people’s interest, nurturing them through the phases of the year - in season and out - and building campaigns around the key sales moments that turn interest into intent, and intent into a sale.
What you'll do
- Grow the audience. Bring new contacts in through lead generation, manage a budget to do it, and track what each new contact costs us.
- Onboard and keep it clean. Get consent right, welcome new people well, and keep the database healthy so we only message people who want to hear from us.
- Nurture and segment. Keep a large audience engaged, and group people so the right message reaches the right person - not one-size-fits-all.
- Spot intent and sell. Notice when someone’s getting more interested, move them towards a purchase, and run sales campaigns in the key windows of the season.
- Write and build. Create the emails, in-app messages, push, blog content and landing pages - copy and build, start to finish.
- Protect deliverability. Keep the email and in-app system healthy so messages actually land in people’s main inbox.
- Report and learn. Show what the audience is worth and what’s working - including LTV and churn - and run a steady stream of tests, doubling down on what wins and trying new channels and ideas.
What good looks like
- The audience is growing, healthy and well understood, and you can show what it’s worth.
- Email, in-app and push work together as one programme, not three disconnected channels.
- Messages land, get opened, and drive real sales in the moments that matter.
- There’s a constant flow of tests - and clear lessons from them, including the ones that didn’t work.
Who you are
- A CRM specialist who wants the whole channel. You’ve run CRM or lifecycle marketing (around 2–3 years) at a consumer, D2C or subscription business, and you’re excited to own it end to end rather than a slice of it.
- Driven by impact, not vanity metrics. You care that CRM moves the business, and you can point to real results you’ve driven - not just opens and clicks.
- A strong writer who starts with the user. This is a big one for us. You write sharp, clear copy, and your ideas come from real user insight e.g. how people interact with your content, what they tell you in interviews, what they leave in reviews. You’ll own the whole thing: the insight, the idea, the words and the build, across email, in-app, push, blog and landing pages.
- Already working with AI. You use AI to speed up your work today, and joining a company pushing hard on AI genuinely excites you.
- A get-after-it attitude. You’re not motivated by keeping things as they are. You’d rather try something new and learn fast - even if it sets things back for a bit - than settle for steady.
- A passionate skier. You love skiing and already have ideas about it. You want to go deep in the ski world with Carv, and make a difference in a business transforming how people ski all over the world.
Nice to have: hands-on experience with Klaviyo, and a working understanding of the rules around consent and data - enough to keep us safe and the CRM healthy.
Working at Carv
- An exciting, fast-paced start-up environment focused on changing the way people ski.
- Deeply customer-centric, with the chance to support events and activations that meet customers where they are… skiing.
- Part of a small team with high autonomy - you'll own your area.
- AI-first. We're building AI into how we work, and we want people who'll push that further.
- Build, ship, learn. We'd rather try, measure and adjust than plan endlessly.
- Hybrid, three days a week together - with the option to work from our Innsbruck office, where you can ski on a fully subsidised ski pass.
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