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CVS Media Exchange (CMX) is hiring a Client Insights & Strategy Lead Director, reporting to the Executive Director, Client Success.

In this role,you willberesponsible foridentifyingandcommunicatingour measurementbest practices,clearly and simply articulatingour measurementmethodologies,buildingand sharingperformance benchmarksanddrivingdata&insightseducation and adoption acrossourcross-functional teams.You willdirectly managea team ofclientfacinginsights managers who guideprecampaignstrategy and deliverpostcampaigninsights.

As a seasoned insights leader, you willpartner deeply with productanddata scienceteams,helping to guidemeasurement roadmapwhile also servingas anadvisor to externalclient leaders, internalleadership, and industry partners.You willalso be a keyexternalvoice for our measurement philosophyandstrategyandwork to ensureour reporting is trusted, differentiated, and tied to business impact.

Responsibilitiesinclude but limited to:

Measurement Strategy

• Consultandpartner withProductandDataScienceonthemeasurementroadmap ensuring methodologies areindustry-aligned,rigorous, scalable, and aligned to client businessobjectives.
• Consultacrossproduct and media teams on appropriatetestandlearnframeworks, including experimentation design, success criteria, and learning agendas.
• Partner with Data Science and Data Engineering to influence internal tooling, automation, andinnovativecapabilities that enhance insights, speed tomarket, anddecisionmaking.
• Define and evolve best practices for campaign measurement, attribution, incrementality, performance evaluationand reporting structure.

Client Consulting

• Serve asanadvisor, consulting withexternal client leaderson measurementmethodology-clearly articulating whatCMXmeasures, how we measure it, andhow it will answer our client's performance questions.
• Lead complex, strategic discussions on measurement methodologies, translatingtradeoffsand limitations into clear,clientrelevantguidance
• Represent the organization in senior client meetings, QBRs, and executive readouts.
• As needed,joinand engagein industry committees and/ orevents.

Best Practices and Insights

• Developdeep insights to inform best practices and build and updateperformancebenchmarks.
• Partner with Marketing to develop compellingcase studies, success stories, andthoughtleadershipcontent.
• Stay ahead of emerging trends in measurement, privacy,technology, and retail media to inform strategic direction.

Team Leadership

• Lead and develop a team ofexternalfacingInsights Managers responsible forprecampaignstrategy, audience planning, andpostcampaignanalysis, performance storytelling, and optimization recommendations.
• Ensure consistent,highqualityinsight delivery that balances analytical rigor with strong narrative and business relevance.
• Foster a culture of curiosity, continuous learning, andclientcentricproblem solving.

RequiredQualifications

• 8+ years indata driven marketing and/or digital marketing
• 5+years experienceinmedia measurementinclusive of attribution, sales lift methodologies (HH, Geo, time series, etc.)andmarketing mix models
• 2+ years ofpreviousmanagement experience.

PreferredQualifications

• Thought Leadership:Maintaina clear POV, ability to push back constructively, while remainingdatadrivenandopenminded
• Measurement Expertise: Understanding of CPG and Pharmaceutical measurement solutions
• Measurement Partners:Experience working withthird-partymeasurement partners for brand lift,saleslift, MMM and MTA (e.g., Circana, Kantar)
• Media:Expertiseacrossfullfunnel,crosschannelmedia strategy (programmatic, social,search, TV, OOH)and background in retail media networks, adtechor commerce-driven ecosystems
• Communication & Presentation: Excellent written and verbal communications skills with the abilityto craft a strong data story-telling narrative
• External Leadership: Experience working withexternal client leaders, communicating our value proposition and differentiation
• Cross-Functional collaboration: Success in collaborating across multiple teamsandhandling multiple high priority projects in a fast-paced setting
• Mentorship and Team Development: commitment tomentoring team members,fosteringprofessional growth andfoster a solution-oriented culture
• Strategic Influence & Industry Knowledge: Ability to influencemeasurement roadmap, drive growth through innovation andstay abreast of industry trends, analytics platforms, and emerging technologies
• Analytical & Reporting Skills:Performin-depth data analysis,data mining and creating new reporting templates to supportperformance narratives

Education

Bachelor's degree in Business, Marketing, Statistics,Economicsor a related field or equivalent (HS Diploma and 4 years of experience)required

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.