Marketing Manager - Bulk Material Equipment Manufacturing Position Summary: The Marketing Manager ... the customer buying journey. The ideal candidate has experience marketing complex industrial ...
Marketing Manager - Bulk Material Equipment Manufacturing Position Summary: The Marketing Manager ... the customer buying journey. The ideal candidate has experience marketing complex industrial ...
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Customer Experience Marketing Manager information
See salary details
$42K - $55.2K
12% of jobs
$55.2K - $68.4K
9% of jobs
$71.5K is the 25th percentile. Wages below this are outliers.
$68.4K - $81.5K
17% of jobs
$81.5K - $94.7K
3% of jobs
The median wage is $102.2K / yr.
$94.7K - $107.9K
16% of jobs
$107.9K - $121.1K
18% of jobs
$121.3K is the 75th percentile. Wages above this are outliers.
$121.1K - $134.3K
17% of jobs
$134.3K - $147.5K
6% of jobs
$147.5K - $160.6K
0% of jobs
$160.6K - $173.8K
1% of jobs
$173.8K - $187K
1% of jobs
$42K
$104.5K
$187K
How much do customer experience marketing manager jobs pay per year?
What is a customer experience marketing manager?
What are the key skills and qualifications needed to thrive as a customer experience marketing manager?
How does a customer experience marketing manager typically collaborate with other departments to enhance the customer journey?
What is the difference between Customer Experience Marketing Manager vs Customer Service Manager?
| Aspect | Customer Experience Marketing Manager | Customer Service Manager |
|---|---|---|
| Primary Focus | Enhancing overall customer experience through marketing strategies | Managing customer support and service operations |
| Skills & Certifications | Marketing, data analysis, customer journey mapping | Customer service, conflict resolution, team management |
| Work Environment | Marketing teams, cross-departmental collaboration | Customer support centers, service teams |
| Industry Usage | Retail, tech, hospitality, and service sectors | Retail, telecom, banking, and service industries |
The Customer Experience Marketing Manager focuses on creating positive customer perceptions through marketing initiatives, while the Customer Service Manager handles direct support and issue resolution. Both roles aim to improve customer satisfaction but approach it from different angles—strategic marketing versus operational support.
What cities are hiring for Customer Experience Marketing Manager jobs?
Cities with the most Customer Experience Marketing Manager job openings:
What states have the most Customer Experience Marketing Manager jobs?
States with the most job openings for Customer Experience Marketing Manager jobs include:
What are popular job titles related to Customer Experience Marketing Manager jobs?
For Customer Experience Marketing Manager jobs, the most frequently searched job titles are:

MARKETING MANAGER
Dallas, TX
Full-time
Retirement, PTO
Posted 29 days ago
Job description
Marketing Manager – Bulk Material Equipment Manufacturing
Position Summary:
The Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, generate qualified sales opportunities, and support revenue growth for a manufacturer of capital equipment. This role partners closely with Sales, Product Management, Engineering, and Executive Leadership to position the company's products, differentiate them in competitive markets, and communicate value throughout the customer buying journey.
The ideal candidate has experience marketing complex industrial products with long sales cycles and understands how to engage engineers, operations leaders, procurement teams, and executive decision-makers.
Key Responsibilities
Strategic Marketing:
· Develop and execute annual marketing plans aligned with company growth objectives.
· Create product positioning and messaging that clearly communicates customer value.
· Conduct market research, competitive analysis, and customer segmentation.
· Identify new market opportunities and recommend growth strategies.
· Support product launches with integrated marketing campaigns.
Demand Generation:
· Plan and manage lead generation campaigns across digital, email, events, and content marketing.
· Partner with Sales to develop qualified leads and improve conversion rates.
· Manage marketing automation and CRM campaigns.
· Track campaign performance and optimize marketing ROI.
Product Marketing:
· Develop product literature, brochures, technical datasheets, presentations, and case studies.
· Create compelling customer success stories and application-focused content.
· Support pricing, value propositions, and competitive positioning.
· Collaborate with engineering and product management to communicate technical features in customer-focused language.
Digital Marketing:
· Manage company website content and SEO strategy.
· Oversee paid search, digital advertising, and social media initiatives.
· Develop content calendars including blogs, videos, webinars, and white papers.
· Monitor website analytics and user engagement metrics.
Trade Shows amp; Events:
· Plan and execute industry trade shows, conferences, customer events, and distributor meetings.
· Coordinate booth design, promotional materials, demonstrations, and logistics.
· Measure event effectiveness through lead generation and sales outcomes.
Brand Management:
· Ensure consistent branding across all marketing materials and communications.
· Maintain corporate messaging and visual identity.
· Manage relationships with outside agencies, printers, photographers, and digital partners.
Sales Support:
· Develop sales enablement materials including presentations, proposal templates, competitive comparisons, and customer-facing collateral.
· Train sales teams on new products, messaging, and campaign initiatives.
· Work closely with sales managers to support customer acquisition efforts.
Analytics amp; Reporting:
· Establish and monitor KPIs for marketing performance.
· Analyze campaign effectiveness, website traffic, lead generation, and customer engagement.
· Prepare monthly reports for executive leadership with recommendations for improvement.
· Manage marketing budgets and vendor expenditures.
Qualifications
Required:
· Bachelor's degree in Marketing, Business, Communications, Engineering, or related field.
· 3–5+ years of B2B marketing experience, preferably within industrial manufacturing or capital equipment.
· Experience marketing products with long sales cycles and high-value purchases.
· Strong understanding of digital marketing, SEO, email marketing, CRM systems, and marketing automation.
· Excellent written, verbal, and presentation skills.
· Demonstrated project management and organizational skills.
· Ability to translate technical information into compelling customer messaging.
Preferred:
· Experience supporting OEMs, industrial equipment, automation, machinery, or manufacturing technologies.
· Familiarity with distributors, dealer networks, or channel marketing.
· Experience with Salesforce, HubSpot, Microsoft Dynamics, or similar CRM platforms.
· Knowledge of Google Analytics, Adobe Creative Suite, Canva, and marketing automation tools.
Working Conditions:
· Office-based with periodic manufacturing floor interaction.
· Approximately 20–30% travel for customer visits, trade shows, distributor meetings, and industry events.
· Occasional evening or weekend work to support trade shows and product launches.
Reports to the President.
Compensation:
Competitive salary plus performance bonus, comprehensive benefits package, 401k, paid time off, and professional development opportunities.