1

Customer Analytics Jobs in Virginia (NOW HIRING)

This Department of War enterprise data and analytics program delivers mission-critical capabilities ... Leidos Digital Modernization sector is seeking an experienced Senior Customer Engagement Manager to ...

This Department of War enterprise data and analytics program delivers mission-critical capabilities ... Leidos Digital Modernization sector is seeking an experienced Senior Customer Engagement Manager to ...

Senior Business Operations Specialist

Alexandria, VA · On-site

$105K - $124K/yr

Collect, analyze, and report on customer and user analytics , including usage patterns, satisfaction, and performance metrics. * Support development and maintenance of customer success metrics ...

next page

Showing results 1-20

Customer Analytics information

See Virginia salary details

$11

$19

$29

How much do customer analytics jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for customer analytics in Virginia is $19.50, according to ZipRecruiter salary data. Most workers in this role earn between $16.20 and $21.44 per hour, depending on experience, location, and employer.

What does a customer analyst do?

A customer analyst examines customer data to identify trends, behaviors, and preferences that can inform marketing and sales strategies. They use tools like Excel, SQL, or data visualization software to analyze large datasets and generate reports for decision-making. Strong analytical skills and understanding of customer segmentation are essential for this role.

What is the role of customer analytics?

Customer analytics involves analyzing customer data to understand behaviors, preferences, and trends, helping businesses make informed decisions. Customer analytics professionals use tools like data visualization and statistical analysis to improve marketing strategies, customer retention, and sales performance.

What are the key skills and qualifications needed to thrive in Customer Analytics, and why are they important?

To thrive in Customer Analytics, you need strong analytical skills, proficiency in statistics, and a background in fields like mathematics, business, or data science. Familiarity with technical tools such as SQL, Python or R, and experience with data visualization platforms like Tableau or Power BI are typically required. Excellent communication, problem-solving, and business acumen are important soft skills for translating data insights into actionable strategies. These skills ensure you can extract meaningful customer insights, drive business decisions, and contribute to organizational growth.

How do professionals in Customer Analytics typically collaborate with marketing and product teams?

Customer Analytics professionals frequently work closely with marketing and product teams to translate data insights into actionable strategies. They often participate in cross-functional meetings, sharing findings from customer behavior analyses to help refine marketing campaigns or inform product enhancements. This collaboration requires strong communication skills, as they must present complex data in a way that is accessible to non-technical stakeholders. The role often bridges the gap between raw data and business strategy, making teamwork and adaptability essential for success.

Is 40 too late for data science?

Customer Analytics roles often value skills and experience over age, and many professionals transition into data science at various stages of their careers. Learning relevant tools like SQL, Python, or R and gaining certifications can help improve prospects regardless of age, making 40 not necessarily too late to pursue a data science career.

What is customer analytics?

Customer analytics is the process of collecting and analyzing data about customers’ behaviors, preferences, and interactions with a business. This information helps companies understand their customers better, segment their audience, and tailor products, services, and marketing strategies to meet specific needs. By leveraging customer analytics, organizations can enhance customer satisfaction, improve retention rates, and increase overall business performance. It often involves the use of data analysis tools, customer relationship management (CRM) systems, and predictive modeling to make informed decisions.

What is the difference between Customer Analytics vs Customer Data Analyst?

AspectCustomer AnalyticsCustomer Data Analyst
Primary FocusAnalyzing customer data to identify trends and insights for strategic decision-makingCollecting, cleaning, and interpreting customer data for reporting and operational purposes
Skills & CertificationsData analysis, statistical skills, knowledge of analytics tools, possibly marketing backgroundData management, SQL, Excel, basic analytics skills, often with a focus on data reporting
Work EnvironmentMarketing, business intelligence teams, often in data-driven companiesData teams, IT departments, or customer service units within organizations

Customer Analytics professionals focus on deriving strategic insights from customer data to inform marketing and business decisions. Customer Data Analysts handle data collection and reporting tasks to support operational needs. While both roles require data skills and work with customer data, Customer Analytics emphasizes strategic analysis, whereas Customer Data Analysts focus on data management and reporting.

Is a data analyst a high salary?

Data analysts, including those in customer analytics, typically earn competitive salaries that vary by experience, location, and industry. Entry-level positions may start lower, but experienced analysts with skills in SQL, Excel, and data visualization tools often earn higher wages, making it a financially rewarding career for many professionals.
What are popular job titles related to Customer Analytics jobs in Virginia? For Customer Analytics jobs in Virginia, the most frequently searched job titles are:
What cities in Virginia are hiring for Customer Analytics jobs? Cities in Virginia with the most Customer Analytics job openings:
Infographic showing various Customer Analytics job openings in Virginia as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 4% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $40,559 per year, or $19.5 per hour.
Director, Customer Insights & Analytics

Director, Customer Insights & Analytics

Dollartree

Chesapeake, VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 15 days ago


Dollar Tree rating

4.4

Company rating: 4.4 out of 10

Based on 2,437 frontline employees who took The Breakroom Quiz

37th of 39 rated national retailers


Job description

Director of Customer Insights & Analytics

Your strategic thinking, analytical rigor, and storytelling skills make you a great fit for our Director of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table.

About Your Role:

As a Director of Customer Insights & Analytics at Dollar Tree's corporate office, you'll lead a high-performing insights and analytics function that delivers customer, category, and performance insights to drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage data-driven storytelling to uncover whitespace opportunities, improve full-funnel marketing effectiveness, and accelerate business growth.

Your day-to-day job duties include, but are not limited to, the following:

Strategic Leadership & Business Partnership:

Operationalize all merchandising and marketing data and insights needs through a robust annual calendar, proactively addressing known business needs while maintaining agility for ad hoc leadership requests

Serve as a strategic thought partner to senior merchandising and marketing leaders, translating complex insights into clear, compelling narratives that influence decision-making

Lead enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting

Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long-term growth

Customer & Marketing Insights:

Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies

Partner closely with Marketing to deliver reliable sales attribution across full-funnel marketing tactics

Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk

Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research

Data, Analytics & Supplier Management:

Lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk

Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized

Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities

Team Leadership & Development:

Lead, coach, and develop a team of three direct reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement

Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting

Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organization

Your Required Skills and Experience:

Bachelor's degree required; MBA preferred

Minimum of 8-10 years of experience in customer insights, analytics, or data analysis across brands or retailers

5+ years of leadership experience with a demonstrated ability to develop and retain high-performing teams

Deep expertise in merchandising and marketing data, including hands-on experience with syndicated data partners and retailer-facing dashboards

Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations

Proven ability to collaborate effectively with senior merchandising and marketing leaders

Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value

Excellent verbal and written communication skills at all levels of the organization

Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise

Track record of sound judgment, strong leadership, and success attracting, hiring, and retaining top talent

Preferred Requirements:

MBA or advanced degree

Experience supporting both retail merchandising and full-funnel marketing analytics

Demonstrated passion for staying current with insights, analytics, and data innovation trends

Our success is a team effort -

when we reach our goals, you'll be eligible for a yearly bonus!

Your Perks and Benefits:
We offer a wide variety of rewards to support your health, wealth, and mental well-being. In addition to medical, pharmacy, dental, and vision insurance, we offer:

  • Employee Assistance Program
  • Retirement plans with matching contribution
  • Employee Stock Purchase Program
  • Educational Assistance
  • Access to PerkSpot, an employee discount platform for goods and services
  • And much more!

Who We Are:

At Dollar Tree, we make a difference in the lives of our customers every day by exceeding their expectations and delivering value - it's what our business is built on. Our associates play an important role in this commitment by embracing change and showing up for their teams and their communities.

We see an exciting path forward as our company continues to grow and transform - and we know that this path starts with you.

Join our team today and discover The Value of You.

Dollar Tree is an Equal Opportunity Employer committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. This is not to be considered a complete list of job duties, which appear in the job description for this position, and which may be amended from time to time at the discretion of Dollar Tree. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor.

Please note, this job description is not a contract of employment and may be modified to meet evolving business needs. Employment at Dollar Tree, meaning that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.

Full time500 Volvo Parkway,Chesapeake,Virginia 23320PlanningDollar Tree

What Dollar Tree employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Dollar Tree logo

About Dollar Tree

Sourced by ZipRecruiter

With Dollar Tree and Family Dollar, we put value front and center for our customers. We do this by providing our customers with quality merchandise, amazing values, convenience, and a fun shopping experience. Whether you’re looking for the thrill of the hunt at Dollar Tree or shopping for your favorite brands at Family Dollar, you’re sure to find savings on a great selection of merchandise in our stores.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Chesapeake, VA, US