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Custom Home Sales Representative information

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$30K

$114.2K

$168.5K

How much do custom home sales representative jobs pay per year?

As of Jul 13, 2026, the average yearly pay for custom home sales representative in the United States is $114,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Custom Home Sales Representative, and why are they important?

To thrive as a Custom Home Sales Representative, you need strong sales acumen, knowledge of residential construction, and a background in real estate or a related field. Familiarity with CRM software, construction management tools, and real estate licensing is often required. Excellent communication, negotiation, and client relationship-building skills help you stand out in guiding customers through a complex buying process. These skills are crucial for understanding client needs, closing deals, and ensuring client satisfaction in a competitive and detail-intensive market.

How do custom home builders get paid?

Custom home sales representatives typically earn a combination of a base salary and commissions based on the sales they generate. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that aligns with project timelines, requiring strong negotiation and customer service skills.

What is the highest paying sales rep job?

The highest paying sales representative roles are often in industries like technology, pharmaceuticals, and enterprise software, where top performers can earn six-figure incomes including base salary, commissions, and bonuses. Senior or specialized sales reps with extensive experience and strong negotiation skills tend to earn the highest compensation in these fields.

How do new home sales reps get paid?

New home sales representatives typically earn a combination of base salary and commissions based on the number of homes they sell or the sales price. Commission rates can vary but often range from 1% to 3% of the sale price, and some companies also offer bonuses or incentives for meeting sales targets. Compensation structures may include training on sales tools and require strong communication skills.

What does a Custom Home Sales Representative do?

A Custom Home Sales Representative is responsible for helping clients design and purchase custom-built homes. They guide customers through the process of selecting floor plans, features, and finishes that suit their needs and preferences. These representatives also collaborate with architects, builders, and contractors to ensure the client's vision is achieved. Additionally, they handle sales negotiations, prepare contracts, and provide ongoing support throughout the home building process.

Can you make $500,000 a year in sales?

A Custom Home Sales Representative can potentially earn $500,000 annually through high-value sales, commissions, and bonuses, especially in markets with large custom home projects. Achieving this level of income typically requires extensive experience, strong sales skills, a robust network, and the ability to close high-dollar deals consistently.

What is the difference between Custom Home Sales Representative vs New Home Sales Associate?

AspectCustom Home Sales RepresentativeNew Home Sales Associate
CredentialsReal estate license, sales experienceReal estate license, sales experience
Work EnvironmentHigh-end custom home developments, personalized client interactionsTrack homes, model centers, new housing communities
Employer & IndustryCustom home builders, luxury residential marketHome builders, mass-market residential projects
Search & Comparison IntentUnderstanding roles in luxury/custom home salesComparing sales roles in new home developments

Both roles involve real estate licensing and sales skills, but the Custom Home Sales Representative focuses on selling high-end, custom-built homes with personalized service, while the New Home Sales Associate typically works in model homes or track communities selling homes in mass-market developments. The choice depends on the type of housing market and client base you aim to serve.

What are some common challenges faced by Custom Home Sales Representatives when working with clients throughout the home-building process?

Custom Home Sales Representatives often encounter challenges such as managing client expectations for timelines and budgets, navigating changes in design preferences, and coordinating communication between clients, architects, and builders. Successfully guiding clients through the sometimes lengthy and complex decision-making process requires strong organizational skills and the ability to explain technical details in an accessible way. Building trust and maintaining clear, consistent updates with all parties involved is essential for ensuring a positive experience and successful project completion.
More about Custom Home Sales Representative jobs
What job categories do people searching Custom Home Sales Representative jobs look for? The top searched job categories for Custom Home Sales Representative jobs are:
Infographic showing various Custom Home Sales Representative job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, and 5% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $114,151 per year, or $54.9 per hour.
New Home Sales Representative

New Home Sales Representative

Drees Homes

Indianapolis, IN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

Drees Homes rating

7.0

Company rating: 7.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Drees Homes is a family-owned home builder with a passion for making custom homes easy. For over 95 years, we've cared for our employees and customers— earning recognition as the 19th largest privately owned builder in the country and building a culture of long-tenured employees.

We are proud to be a four-time U.S. Best Managed Company (2022–2025), a distinction sponsored by Deloitte Private and The Wall Street Journal, and to be Great Place to Work® certified for the past four years.

Enrich your career at a company that values integrity, excellence, opportunity, stability, and success.

Headquartered in Fort Mitchell, Kentucky, Drees operates in twelve metropolitan areas: Greater Cincinnati (including Northern Kentucky), Cleveland, and Columbus, Ohio; Austin, Dallas, Houston, and San Antonio, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, D.C.


Drees Homes is seeking an energetic, customer-focused New Home Sales Representative to drive sales, build strong relationships, and deliver an exceptional homebuying experience in the Indianapolis area. In this role, you’ll guide prospective buyers through the home selection process while representing our brand with professionalism and enthusiasm.

Key Responsibilities:

  • Consistently achieve or exceed sales goals while representing company products in alignment with established policies
  • Build and maintain strong relationships with Realtors through outreach, office visits, marketing efforts, and follow-up
  • Host and attend events to promote communities and generate leads
  • Demonstrate in-depth knowledge of product lines, home designs, communities, and local amenities
  • Welcome and engage prospective buyers; conduct model home tours and presentations
  • Maintain a polished, inviting, and well-presented model home environment
  • Guide customers through site selection, home plans, and structural options
  • Utilize sales tools, contracts, CRM systems, and reporting processes effectively
  • Participate in weekly sales meetings and ongoing training initiatives
  • Perform additional duties as needed to support sales success

What You Bring:

  • A positive, driven, and customer-first mindset
  • Strong results orientation with a proven work ethic
  • Excellent communication and presentation skills (verbal and written)
  • Ability to multi-task and thrive in a fast-paced environment
  • Professional presence with a friendly, approachable demeanor
  • Strong organizational and time-management skills
  • Self-starter mentality with the ability to work independently
  • Effective closing skills and a passion for delivering results

Requirements:

  • Proven track record of sales success required
  • New home sales experience preferred
  • Experience using CRM systems (Salesforce or similar)
  • Proficiency in Microsoft Office
  • Experience conducting comparative market analysis (CMA)
  • High school diploma required; bachelor’s degree preferred

Compensation & Schedule:

  • 100% commission-based role with uncapped earning potential
  • Temporary base salary provided during first 3 months to support ramp-up
  • Weekend availability required

Premier Benefits to Support YOU:

We offer a comprehensive benefits package, including:

  • Medical, dental and vision
  • Life, AD&D, and critical illness insurance
  • Wellness rewards
  • 401(k) savings plan
  • Profit Sharing
  • Tuition reimbursement
  • Long and short disability and Parental leave
  • Employee discount program on the purchase of a Drees Home
  • Employee Assistance Program and much more!

Why Join Us?

This is an opportunity to combine your passion for sales with a rewarding career in homebuilding—helping customers achieve one of the most important milestones of their lives.


Equal Opportunity Employer / Drug Free Workplace


To learn more about Drees Homes visit our website www.dreeshomes.com

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