Crm Analytics Manager information
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$61.2K is the 25th percentile. Wages below this are outliers.
$51.1K - $63.2K
22% of jobs
$63.2K - $75.3K
6% of jobs
$75.3K - $87.4K
4% of jobs
The median wage is $98.4K / yr.
$87.4K - $99.5K
12% of jobs
$99.5K - $111.5K
12% of jobs
$111.5K - $123.6K
11% of jobs
$126.2K is the 75th percentile. Wages above this are outliers.
$123.6K - $135.7K
7% of jobs
$135.7K - $147.8K
11% of jobs
$147.8K - $159.9K
5% of jobs
$159.9K - $172K
3% of jobs
How much do crm analytics manager jobs pay per year?
As of Sep 13, 2026, the average yearly pay for crm analytics manager in the United States is $102,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $132,000.00 per year, depending on experience, location, and employer.
A CRM Analytics Manager is responsible for analyzing customer data from Customer Relationship Management (CRM) systems to improve business decisions and strategies. They identify trends, segment customers, and measure the effectiveness of marketing and sales campaigns. Their work helps companies better understand customer behaviors, optimize engagement, and increase retention and sales. They often collaborate with marketing, sales, and IT teams to ensure data-driven decision-making.
A CRM Analytics Manager frequently works closely with marketing and sales teams to interpret customer data, identify trends, and recommend actionable strategies. They provide insights that help shape targeted campaigns, optimize customer journeys, and personalize outreach efforts. Regular meetings and data-sharing sessions ensure alignment on goals and the effectiveness of initiatives. This collaboration not only helps in refining lead generation and conversion tactics but also fosters a data-driven culture across departments.
To thrive as a CRM Analytics Manager, you need strong analytical skills, expertise in customer relationship management, and a background in data analysis or statistics, often supported by a bachelor’s or master’s degree in a related field. Familiarity with CRM platforms (such as Salesforce), data visualization tools (like Tableau or Power BI), and proficiency in SQL or Python are commonly required. Outstanding communication, strategic thinking, and stakeholder management skills help you translate insights into actionable business strategies. These skills are vital for leveraging customer data to drive business growth and improve customer experiences.
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