Creative Strategist
Bentonville, AR · On-site
Provide strategic recommendations on content hierarchy, claims, benefits, imagery, and storytelling approaches * Establish clear success metrics for creative initiatives Cross-Functional ...
Creative Strategist
Bentonville, AR · On-site
Provide strategic recommendations on content hierarchy, claims, benefits, imagery, and storytelling approaches * Establish clear success metrics for creative initiatives Cross-Functional ...
A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a ... Writes strategic consumer-centric, direct response copy and messaging strategy * Manages requests ...
A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a ... Writes strategic consumer-centric, direct response copy and messaging strategy * Manages requests ...
Creative Strategist
Minneapolis, MN · On-site
$121K/yr
Creative Strategist Job Locations US-MN-Minneapolis Primary Posting Location : City Minneapolis ... Strategic guidance and inspire action: Lead and inspire clients through trend safaris, brainstorms ...
Creative Strategist
Minneapolis, MN · On-site
$121K/yr
Creative Strategist Job Locations US-MN-Minneapolis Primary Posting Location : City Minneapolis ... Strategic guidance and inspire action: Lead and inspire clients through trend safaris, brainstorms ...
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative - from concept development to performance optimization - working closely with video editors, graphic designers, a project ...
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative - from concept development to performance optimization - working closely with video editors, graphic designers, a project ...
Creative Strategist
$75K - $85K/yr
You'll be hands-on with analyzing winning themes and translating them into strategic roadmaps to ... Creative Testing : Partner with Growth Marketers to structure creative tests-defining objectives ...
Creative Strategist
$75K - $85K/yr
You'll be hands-on with analyzing winning themes and translating them into strategic roadmaps to ... Creative Testing : Partner with Growth Marketers to structure creative tests-defining objectives ...
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative - from concept development to performance optimization - working closely with video editors, graphic designers, a project ...
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative - from concept development to performance optimization - working closely with video editors, graphic designers, a project ...
Creative Strategist
Minneapolis, MN · On-site
$93K - $121K/yr
Creative Strategist About JLB JLB is a retail business consulting firm dedicated to driving ... Strategic guidance and inspire action: Lead and inspire clients through trend safaris, brainstorms ...
Creative Strategist
Minneapolis, MN · On-site
$93K - $121K/yr
Creative Strategist About JLB JLB is a retail business consulting firm dedicated to driving ... Strategic guidance and inspire action: Lead and inspire clients through trend safaris, brainstorms ...
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative -- from concept development to performance optimization -- working closely with video editors, graphic designers, a project ...
Quick apply
Creative Strategist
Santa Ana, CA · On-site
You'll own the strategic direction behind our video and static ad creative -- from concept development to performance optimization -- working closely with video editors, graphic designers, a project ...
Creative Strategist
Santa Monica, CA · On-site
$100K - $125K/yr
A data pro, eager to analyze ad performance across paid media and email campaigns to inform and enhance strategic creative direction * A collaborative catalyst, leading with empathy to inspire others ...
Creative Strategist
Santa Monica, CA · On-site
$100K - $125K/yr
A data pro, eager to analyze ad performance across paid media and email campaigns to inform and enhance strategic creative direction * A collaborative catalyst, leading with empathy to inspire others ...
Creative Strategist
Los Angeles, CA · On-site
$50K - $60K/yr
Who You Are 1. Strategic & Creative Thinker * 4-7 years of experience in creative strategy, social media strategy, or brand marketing. * Proven ability to turn insights into creative campaigns that ...
Creative Strategist
Los Angeles, CA · On-site
$50K - $60K/yr
Who You Are 1. Strategic & Creative Thinker * 4-7 years of experience in creative strategy, social media strategy, or brand marketing. * Proven ability to turn insights into creative campaigns that ...
Creative Strategist
New York, NY · On-site
$65K - $75K/yr
Creative Strategist Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable ...
Quick apply
Creative Strategist
New York, NY · On-site
$65K - $75K/yr
Creative Strategist Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable ...
Creative Strategist
$133K/yr
Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta * Build crucial relationships and influence with client teams ...
Creative Strategist
$133K/yr
Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta * Build crucial relationships and influence with client teams ...
Creative Strategist
$133K/yr
Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta * Build crucial relationships and influence with client teams ...
Creative Strategist
$133K/yr
Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta * Build crucial relationships and influence with client teams ...
Creative Strategist
Miami, FL · On-site +1
Creative Strategist Miami Full-Time Hybrid About Us Axis Reach is the performance marketing ... strategic, polished campaign concepts and scripts that are ready to launch and don't require ...
New
Creative Strategist
Miami, FL · On-site +1
Creative Strategist Miami Full-Time Hybrid About Us Axis Reach is the performance marketing ... strategic, polished campaign concepts and scripts that are ready to launch and don't require ...
New
Creative Strategist
San Francisco, CA · On-site +1
$145K - $170K/yr
Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high The base salary range for this role is $145,000 - $170 ...
Creative Strategist
San Francisco, CA · On-site +1
$145K - $170K/yr
Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high The base salary range for this role is $145,000 - $170 ...
A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a ... Writes strategic consumer-centric, direct response copy and messaging strategy * Manages requests ...
A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a ... Writes strategic consumer-centric, direct response copy and messaging strategy * Manages requests ...
Creative Strategist
New York, NY · On-site
$65K - $75K/yr
Creative Strategist Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable ...
Creative Strategist
New York, NY · On-site
$65K - $75K/yr
Creative Strategist Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable ...
Creative Strategist Miami | Full-Time | Hybrid About Us Axis Reach is the performance marketing ... strategic, polished campaign concepts and scripts that are ready to launch and don't require ...
New
Creative Strategist Miami | Full-Time | Hybrid About Us Axis Reach is the performance marketing ... strategic, polished campaign concepts and scripts that are ready to launch and don't require ...
New
This role is ideal for a strategic, highly creative thinker who enjoys moving quickly, testing new ideas, and using results to continuously improve the work. What You'll Do * Develop creative ...
This role is ideal for a strategic, highly creative thinker who enjoys moving quickly, testing new ideas, and using results to continuously improve the work. What You'll Do * Develop creative ...
Creative Strategist
$84K - $109K/yr
This role offers the opportunity to both lead smaller initiatives independently and support larger strategic projects. You'll report to the Senior Creative Strategist and play an important role in ...
Creative Strategist
$84K - $109K/yr
This role offers the opportunity to both lead smaller initiatives independently and support larger strategic projects. You'll report to the Senior Creative Strategist and play an important role in ...
Creative Strategic information
See salary details
$56K - $65K
5% of jobs
$65K - $74.1K
3% of jobs
$74.1K - $83.1K
4% of jobs
$83.1K - $92.2K
7% of jobs
$95.3K is the 25th percentile. Wages below this are outliers.
$92.2K - $101.2K
15% of jobs
$101.2K - $110.3K
5% of jobs
The median wage is $116K / yr.
$110.3K - $119.3K
16% of jobs
$119.3K - $128.4K
9% of jobs
$132.2K is the 75th percentile. Wages above this are outliers.
$128.4K - $137.4K
23% of jobs
$137.4K - $146.5K
9% of jobs
$146.5K - $155.5K
2% of jobs
$56K
$114.3K
$155.5K
How much do creative strategic jobs pay per year?
As of Aug 23, 2026, the average yearly pay for creative strategic in the United States is $114,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $132,500.00 per year, depending on experience, location, and employer.
What is the difference between Creative Strategic vs Creative Director?
| Aspect | Creative Strategic | Creative Director |
|---|---|---|
| Primary Focus | Developing strategic creative concepts and aligning them with brand goals | Leading the creative team to produce visual and conceptual content |
| Required Skills | Strategic thinking, marketing knowledge, creative planning | Creative vision, leadership, design expertise |
| Work Environment | Collaborative with marketing and branding teams | Creative teams, agencies, or in-house design departments |
| Common Usage | Marketing campaigns, brand strategy, content planning | Advertising campaigns, visual branding, campaign execution |
While both roles involve creativity, the Creative Strategic focuses on planning and aligning creative ideas with strategic business goals, whereas the Creative Director leads the execution of creative projects and manages the creative team to produce visual content. Understanding these differences helps organizations assign the right responsibilities and professionals for their branding and marketing needs.
What do you do as a creative strategist?
A creative strategist develops and implements marketing and branding plans by analyzing target audiences, market trends, and brand goals. They generate innovative ideas, craft messaging, and collaborate with creative teams to ensure campaigns align with strategic objectives. Proficiency in research, communication, and tools like Adobe Creative Suite or data analysis software is often required.
More about Creative Strategic jobs
What cities are hiring for Creative Strategic jobs?
Cities with the most Creative Strategic job openings:
What states have the most Creative Strategic jobs?
States with the most job openings for Creative Strategic jobs include:
What job categories do people searching Creative Strategic jobs look for?
The top searched job categories for Creative Strategic jobs are:
Job description
About Bluebird
We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.
We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like TikTok, and beyond) and drive real sales growth.
We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.
The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.
Job Summary
We're looking for a Creative Strategist to help brands win on the digital shelf by turning shopper insights, product research, performance data, and business objectives into compelling creative strategies.
This role sits at the intersection of data, storytelling, copy, and design. You'll research products, analyze categories and competitors, identify shopper motivations, and translate those insights into clear creative direction across Amazon, Walmart, Target, and other retail platforms.
The ideal candidate understands that great creative does more than look good. It solves a problem, tells a story, and helps shoppers make confident purchase decisions. You'll bring a strong point of view, challenge assumptions, and develop creative strategies that drive meaningful business results.
What You'll Do
Creative Strategy & Digital Shelf Development
Shopper, Market & Competitive Research
Creative Brief Development
Cross-Functional Collaboration
Creative Performance & Optimization
What We're Looking For
Experience
Skills & Competencies
Nice to Have
Tools You'll Use
What Success Looks Like
Portfolio Requirement
Candidates selected to move forward in the interview process will be asked to provide a portfolio showcasing relevant work. Examples may include creative briefs, digital shelf content strategies, PDP/carousel recommendations, shopper marketing projects, content frameworks, or other work that demonstrates strategic thinking, problem-solving, and the ability to translate insights into creative direction.
Work samples may be anonymized as needed to protect confidential client information.
Our Commitment
We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.
Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.
We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.
We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like TikTok, and beyond) and drive real sales growth.
We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.
The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.
Job Summary
We're looking for a Creative Strategist to help brands win on the digital shelf by turning shopper insights, product research, performance data, and business objectives into compelling creative strategies.
This role sits at the intersection of data, storytelling, copy, and design. You'll research products, analyze categories and competitors, identify shopper motivations, and translate those insights into clear creative direction across Amazon, Walmart, Target, and other retail platforms.
The ideal candidate understands that great creative does more than look good. It solves a problem, tells a story, and helps shoppers make confident purchase decisions. You'll bring a strong point of view, challenge assumptions, and develop creative strategies that drive meaningful business results.
What You'll Do
Creative Strategy & Digital Shelf Development
- Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers
- Build creative frameworks that align shopper needs, brand objectives, and retailer requirements
- Develop carousel strategies, messaging hierarchies, content flows, and visual recommendations that guide creative execution
- Translate product benefits, category insights, and shopper motivations into clear content strategies
- Ensure creative recommendations support both conversion goals and brand growth objectives
Shopper, Market & Competitive Research
- Research products, categories, competitors, and shopper behavior to identify opportunities for differentiation
- Analyze reviews, ratings, search trends, and market dynamics to understand purchase drivers and barriers
- Evaluate competitive content and identify gaps that can be leveraged to improve performance
- Use shopper insights to inform messaging, content structure, and creative priorities
Creative Brief Development
- Turn business objectives, KPIs, and research findings into clear, actionable creative briefs
- Define the role, purpose, and messaging priorities for each creative asset
- Provide strategic recommendations on content hierarchy, claims, benefits, imagery, and storytelling approaches
- Establish clear success metrics for creative initiatives
Cross-Functional Collaboration
- Partner with account teams, designers, copywriters, photographers, and client stakeholders throughout the creative process
- Present strategy recommendations and clearly communicate the rationale behind each decision
- Collaborate with design teams to ensure creative execution aligns with approved strategy
- Support internal planning discussions and client presentations with data-backed recommendations
Creative Performance & Optimization
- Review creative content against shopper needs, brand priorities, visual clarity, and performance goals
- Analyze testing results, performance metrics, and retailer insights to identify opportunities for improvement
- Apply learnings from previous projects to continuously refine future creative strategies
- Champion new tools, workflows, and best practices that improve creative effectiveness and efficiency
What We're Looking For
Experience
- Experience in creative strategy, content strategy, shopper marketing, product marketing, brand strategy, eCommerce, or related fields
- Experience developing consumer-focused content and messaging strategies
- Experience working with multiple brands, categories, or clients preferred
- Experience presenting strategic recommendations to stakeholders preferred
Skills & Competencies
- Strong strategic thinking and problem-solving capabilities
- Excellent research and analytical skills
- Ability to transform complex information into clear creative direction
- Strong writing, storytelling, and communication skills
- Understanding of shopper behavior and online purchase decision-making
- Ability to build structured creative briefs that guide execution
- Strong creative judgment with an eye for hierarchy, messaging, clarity, and brand consistency
Nice to Have
- Experience developing content for Amazon, Walmart, Target, or other retail marketplaces
- Experience with PDP content, carousel design strategy, A+ Content, Brand Stores, or retail media creative
- Familiarity with digital shelf analytics, conversion rate optimization, click-through rate analysis, and A/B testing
- Experience working with CPG, food and beverage, beauty, baby, home, hardware, or lifestyle brands
- Experience using AI tools to support content development, research, and workflow optimization
Tools You'll Use
- Competitive analysis and shopper research tools
- Figma and Adobe Creative Suite
- Microsoft Office and Google Workspace
- Excel and Google Sheets
- ChatGPT, Claude, and other AI-powered research and workflow tools
- ClickUp or similar project management platforms
What Success Looks Like
- Creative strategies are grounded in shopper behavior, product truth, and business objectives
- Designers and copywriters have clear direction before execution begins
- Clients understand and trust the rationale behind creative recommendations
- Content is aligned with retailer requirements and digital shelf best practices
- Creative performance improves over time through testing, optimization, and continuous learning
- Bluebird's standard for digital commerce creative continues to rise
Portfolio Requirement
Candidates selected to move forward in the interview process will be asked to provide a portfolio showcasing relevant work. Examples may include creative briefs, digital shelf content strategies, PDP/carousel recommendations, shopper marketing projects, content frameworks, or other work that demonstrates strategic thinking, problem-solving, and the ability to translate insights into creative direction.
Work samples may be anonymized as needed to protect confidential client information.
Our Commitment
We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.
Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.
About Bluebird Group
Sourced by ZipRecruiter
Industry
Retail
Company size
11 - 50 Employees
Headquarters location
Minneapolis, MN, US
Year founded
2015